Telecinco

Telecinco audiences have been in free fall for four years and their recovery has come with an unexpected format: blind weddings

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He success of ‘Married at First Sight’ on Telecinco and the more than 410 million dollars generated by ‘Love Is Blind’ on Netflix show that realities Romantic and friendly blind weddings are no longer entertainment to watch on the sly and feel guilty. Now they generate very profitable franchises and, in the case of Mediaset, a welcome boost of oxygen to their disastrous audiences. Getting married without knowing each other: the origins. Well, the origins are the traditional weddings of convenience, but let’s talk about TV. In 2013, the Danish public channel DR3 broadcast the first episode of ‘Gift ved første blik’, where a panel of experts in psychology and compatibility paired strangers who would meet for the first time at the altar, getting legally married before starting to live together. The success in his country was immediate and generated the ‘Married at First Sight’ franchise, which has had 35 different versions before reaching Spain, where it was already seen in 2015 on Antena 3. In 2026 it reached a new version on Telecinco. The hearings. The result in terms of audience has been very stimulating for the Mediaset channel, after months of trying with launches and schedule changes that have not quite worked out. The premiere recorded a 13.9% audience share and nearly 947,000 viewers, leading its time slot, with a devastating 22.2% in the age group of 25 to 44 years. The following weeks consolidated and even improved those numbers, reaching 14.2%. 44% of viewers who saw the premiere repeated in the second broadcast, which indicates a level of loyalty that Telecinco needs like breathing. For this reason, it has already announced the renewal for a second season. We already know the context: Telecinco is going through a very serious audience crisisclosed 2025 with a 9.4% average annual share (the worst result in its history), which may end up impacting its advertising revenue. That is why in 2026 Mediaset is adopting a conservative policy, returning to its realities classics and experimenting just enough with programs like this one, new but with proven formulas. Blind dates. Meanwhile, Netflix finds success with a very similar format: ‘Love Is Blind’, which the platform premiered in 2020. In it there were no experts who matched the contestants, but rather a group of single men and another group of single women who got to know each other on dates without seeing each other physically, until couples were formed and we saw them becoming intimate in coexistence. Thirty million households watched it in the first four weeks of broadcast. The franchise has already spread to eleven countries, from Brazil to Japan. The figures for ‘Love Is Blind’. The data analysis company Parrot Analytics has estimated that he reality has generated more than $410 million in global subscriber revenue since its premiere. The secret of these stratospheric figures (and other realities platform romances like ‘Jugando con fuego’) is in its structure: fixed format, rotating casting with each season. It’s like a fictional franchise, but at a much faster pace, because each season is produced before the previous one ends. The cost of between 100,000 and 500,000 dollars per episode makes these programs much more attractive to platforms than fiction. When Netflix saw what it had on its hands (‘Love Is Blind’ remained among Netflix’s ten most viewed titles in the United States for 86 days in 2022) it did not put all its eggs in the same basket: it diversified the bet into different countries, each with its regional peculiarities, which multiplies income without doing so proportionally to the cost because, for example, the advertising is done. Furthermore, unlike the binge watching Common on Netflix, episodes are released weekly, which keeps the conversation going on networks. A historic format. They are not the first programs of this type: ‘Blind Date’, on ABC in 1949, when there were hardly any televisions in American homes, and ‘The Dating Game’ in the sixties They exploited similar starting points. What ‘Married at First Sight’ brought was the panel of experts that gave a pseudoscientific excuse to the fooling around between strangers and the inevitable marital quarrels. But what makes them a financial triumph is the economics of their production, which has turned Netflix’s proposal into one of the most profitable ideas in the history of the platform. In Xataka | Spotify and Netflix join forces, entering unexplored territory that has nothing to do with music, movies or series

Telecinco has just closed the worst month in audience of its entire history. This fall urgently needs a revulsive

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That Telecinco is in hearing crisis is no longer news. We have been talking about it since ‘Save Me’ stopped being a talisman for audiences and The afternoons they became a problem For the channel. But the well in which the Mediaset chain is involved seems to have no background and this August 2025 plays new Historical minimum. Of course, it must be taken into account that this summer month is a decrease in the Share of all chains, but the debacle is so striking that not even talismans as’The island of temptations‘They seem to work. Evil record. A year ago Telecinco already signed minimums with 8.6% of Sharebut this year it has fallen to 8%. August, as we say, is low consumption month, so what really should worry Telecinco is that in January of this year it already was around those same figures, with 8.7%, and for that there is no excuse. Since the second half of 2021, Telecinco does not see the light, and two other resounding figures corroborate it: that 8% also represents the greatest distance of the last 27 years with Antena 3, 4.3 margin points; And on Saturday, August 23 Telecinco had the worst data in its history, 6.4% of Share. What has failed. None of the summer bets have gone well. Although the mornings have endured with dignity, the nights have been disastrous: series such as’ missing ‘or’ Scated murderers’, cinema on Wednesdays or repositions of ‘Fridays’ have had to receive the support of a’First Dates‘Imported of four. He Prime Time The channel was destabilized because of how bad ‘the summer of temptations’ had worked, an attempt to stretch the popular gum reality With images of the previous seasons and that did not work, as the information of the news did not work. What is planned. Telecinco, of course, does not fain, and although it seems that it has resigned to present war in the Access They have dominated ‘El Hormiguero’ and ‘La Revuelta’it foresees more than a powerful premiere. This is the case of the return of ‘Dancing with the stars’, Joaquín Prat trying to recover the throne of’ Save realities that has the favor of the public: the presence of ex-concurss. Nothing is forever. Telecinco is forced to continue looking for spare parts for its successive failures, no matter how much the streak is agonized. The example of the1 finding thanks to the afternoon snakes and the arrival of David Broncano Some proposals with which to deal with the Almighty Antena 3 is a phenomenon in a certain inspiring sense (we will see how it is given to the1 with ‘direct to the grain’, the new Magacin with Marta Flich and Gonzalo Miró). Telecinco must have found some satisfaction in the fact that the public chain has not been able to Reactivate the ‘Save Me’ phenomenon with the loud prick of ‘The family of TV‘. The waters return to their channel in that sense, and perhaps Telecinco is able to find an alternative with which to present battle. Sure. The season starts is quiet on television, with bets on all the channels that are sure: ‘Masterchef Celebrity’, ‘La Voz’, and series such as ‘The Crossroads’, ‘Sin Gluten’ and ‘The Agency’. Even Telecinco seems to iPtar by a turn to the conservative: two years ago, in 2023, he tried Channel Vasile Exit With a turn to the white and the familiar, but the urgency forces to rethink that reorientation. Names like Ana Rosa Quintana or Jorge Javier Vázquez (of the few who firmly maintain competitive audiences) and franchises such as ‘Survivors’, ‘Big Brother’ and ‘The island of temptations’ seem to choose to look at the glorious past before looking for alternatives. A decisive September starts for the chain. Header | Telecinco In Xataka | Leticia Sabater is no longer a nostalgic artifact, but a transgenerational artist: most of her audience is very young

In search of a audience, RTVE is increasingly similar to Telecinco. The consequences are controversial like Melody’s

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He Melody’s prick in Eurovision It is generating an unexpected shock wave. The last last place in the Latest edition of the controversial festival He has not caused the diva to adopt the usual low profile in these times, waiting for the chaparrón to pass (or not: who heard again about Morpheus’s dream after his penultimate in 2013?), But we have seen her return at a press conference with attacks on some RTVE partners and public television itself. Derogatory comments. Yesterday afternoon, Melody appeared in Study 6 of Prado del Rey before a hundred journalists. It was an expected return because it was the first official statements of the interpreter of ‘ESA Diva’ after set up to the revolt Already other RTVE programs with which he had commitments after Eurovision. “It hurt that some companions of some chains, and of the same chain, have made a little derogatory comments towards my person and my performance,” he said. Among the most commented on networks of this appearance has been The conflict with RTVEhis Positioning with the conflict in Israel or the Message between lines to sonsoles onega. Broncano in the spotlight. With that comment he referred especially to David Broncano’s program, who saw CANCELADA Melody’s visit at the last minute and had to react with an emergency guest. “Above all is mental health, and there has been some television program in which they have laughed that I went home to see my family and my son and need time, and it doesn’t seem good to me,” he said. He also commented that there have been comments on “other programs of RTVE itself. They have been subliminal messages dedicated to my person who did not stick. I do not speak of anyone’s salary and I do not want to talk about mine.” The inevitable Israel. The great presence of this year in Eurovision has been that of Israel, both for the result of popular votes as for the abundant voices that ask for the withdrawal of the country from the contest while continuing the conflict in Gaza. Israel also brought the most tense moment of the press conference, when the press asked Melody to position themselves, after he did This year’s own winner. Melody replied that he would not pronounce because “once I did the Benidorm Fest, I am required by contract not to make political comments.” RTVE Demiente. RTVE has rushed to Defer that point on social networksensuring that “at no time has any representative of Spain in Eurovision be prohibited in Eurovision to make political comments. It is the rules of the UER that establish that the songs, and only the songs should not include political content.” Remember that Israel’s own participation is on the table in the European Broadcasting Union for next editions. They looked for him. For a few months, it could be said that RTVE is facing a series of controversial decisions that are generating conflicts even within the entity and that they move it away from the traditional image of public television, traditionally more moderate and oriented to the public service. Historically, there were objectives on public television (impartiality, public service, absence of advertising) that contrasted with those that could be seen in private (search for audience, spectacularization and conflict). The two borders, however, are blurring. The audience above all. On the one hand, the search for audiences has led to the signing of stars that in some cases are giving good results (‘the revolt’, although far from defeating the unbeatable ‘El Hormiguero’) and in others not so much (‘The family of TV’, which Does not find its space in the afternoons). Significantly, in both cases the programs are supported by the conflict, with Pablo Motos in the first case, which has led to some hostilities rarely seen in that strip; And with the DNA of ‘Save Me’, controversial and missed by definition, in the second. Closer to private TV. Melody’s anger, then, is the result of this reorientation towards proposals more typical of private television. It is detected, for example, in all the treatment that TVE is giving the controversy, managed and fed from the same chain: the press conference -especially tense with the presence of María Eizaguirre, communication director of RTVE-, ‘La Revuelta’ and, of course, ‘The family of TV’. A strategy similar to when ‘Save Me’ commented on the programs of The Telecinco de Vasilecreating a kind of self -sufficient world that feedback itself. All this has given rise to an evolution of RTVE that has caught the attention of Critical means with management of the current president of RTVE, José Pablo López. A manager accustomed to controversy and accused of politicizing the platform And that has motivated that at the moment the question about the table is: do these contents attract new audience or erode confidence in the chain? Header | RTVE In Xataka | Thirty years later, there is still an unbeatable television format in Spain: desktop soap operas

With ‘The family of TV’, TVE wants to look more than ever to Telecinco. It is a risky movement

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The program with which La1 wants to compete from you to you with Tele5 and Antena 3, ‘TV family‘, He has reached the chain’s grill. Does it after two weeks late (first by the Death of the Popethen for the Blackout that left Spain without electricity), and has been presented in society with a colorful ride that has guaranteed it A few criticisms. But after its premiere there is something else: TVE’s intention to compete for a younger audience What was the ride? The ride consisted of the arrival, one by one, of those who will be the great stars of the program. That is, Aitor Albizua and Inés Hernand, veterans of RTVE, along with María Patiño and Belén Esteban. The latter, together with collaborators such as Víctor Sandoval or Carlota Corredera, During yesterday afternoon there was time for everything, from detailed presentations of multiple collaborators to winks to the past. For example, in tribute to sadism with which ‘Save Me’ treated its collaborators, the program forced the collaborators to move by their own means from Torrespaña to Prado del Rey. Throughout the afternoon there were times for viral moments, such as the inevitable Chuminero dance from Lydia Lozano. And the ride surprised with the signing of two very young from the heart of the heart: Isa Pantoja and Rocío Carrasco. They are not light decisions: the bridge to the total connection with Telecinco is lying. The program was divided, as usual in the future, in two blocks: one that will go, approximately four to five in the afternoon, and after the series ‘Wild Valley’ and ‘The Promise’, another block between seven less fourth and eight and a half. The audience, with doubts. It is complicated to determine the exact audience of the program by its dual nature: two differentiated blocks, separated by which it seems that the stars in the afternoons of the1 will continue: the ‘Wild Valley’ and ‘The Promise’ series, which made a phenomenal 14.5% of Share. The first block of ‘The Family of TV’ only 8.7%, being below both ‘afternoon’ and ‘dreams of freedom’, and very close to ‘everything is a lie’ of Telecinco. In the second block, it made 9.1%, also third option behind Telecinco and Antena 3, and being very close to Lasxta. ‘The family of TV’, with its arrival, eliminates from the grill to the series ‘La Moderna’, for both budget and audience reasons, as The director of RTVE explainedSergio Calderón. RTVE also definitely eliminates the ‘El Hunter’ contest, which was also having very low figures and had canceled on the paper since summer of 2024. From that point of view, ‘The family of TV’ is a safe bet: it serves as opening and exit parenthesis for two traditional series that still give up, and there is space to play with the blocks and make changes if the audiences do not improve. Battlefield: The afternoons. Interestingly, the afternoons of all channels have remained as a bliburrillo where all channels have distinctive offers, but with common points: Talk Shows and varieties (‘The family of TV’, ‘Late‘,’ The Jorge Jorge ‘), Series (‘ The Promise ‘,’ Dreams of Freedom ‘), Contests (‘ Pasapalabra ‘,’ Chain reaction ‘…). Until now, TVE remained on the sidelines with a block of cultural tone competitions and absolutely distinctive series of the public chain. Now, with ‘The family of TV’, go down to the mud of direct competition imitating the style of its rivals. TVE telecinquification. Regardless of whether ‘the TV family’ is paid with a success or with a failure, what we surely have here is another sample of the public channel approach to codes most typical of private chains. Embraceing the jester and acidic humor of ‘Save The Broncano program. RTVE wants to rejuvenate his audience and that Playz’s experiments are not in something isolated, and that is why Inés Hernand and Samantha Hudson are brought from there, and has the potential of ‘Save me’ as an ironic artifact for young people. ‘Save me’ in TVE? After a stage-person on the Internet and then a landing in Ten, the informal heir of ‘Save Me’ was ‘or that we were Shhh’, with a greater impact of the expected and audiences of more than 4% of Share. Before all this, he had a brief life as Netflix experiment in the form of reality that did not curdle. All this helped the program to become an ironic artifact for the youngest, alive especially in social networks and with a fauna with their own dynamics that do not need explanations and that will inherit ‘the family of TV’. It is undoubtedly a risky leap: does it make sense that on the set of ‘The Family of TV’ the fights, hysteria attacks or insults of collaborators as extremes as Kiko Matamoros are replicated? LA1 is risking, but deep down not much more than has risked all the eSCUDERÍA DE COMESO THAT IS AT THE PUBLIC CHAIN: First Broncano and Marc turned, shortly Buenafuente. It is a general RTVE plan that goes through a different audience from those traditional series and cultural competitions that had before, and in that sense, ‘The family of TV’ is a comprehensive bet for the afternoons. OBJECTIVE: Rejuvenate the audiences and give a washing face to the TVE grill. Header | RTVE In Xataka | 739 million euros: an audit of the Treasury points to a possible budget hole in RTVE

Telecinco crossed a deep audience crisis. Until the key on ‘The island of temptations’

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The hearings of ‘The island of temptations’ since The Montoya phenomenon He made his irruption on social networks have only grows, and have reached a climax in both narrative and spectators with this week’s galas. Although it will still be in the coming weeks with some gala of ‘What was …’ and the like, the last regrets in Montoya, Anita and Manuel, the tempting who generated a schism inside the couple has been the icing for this edition. “You have left me like a scolding.” It was alone One more of the many glorious phrases that the Infinite Andalusian Ingenio de Montoya. All immersed in a narrative that is hard to believe that he was not previously scripted due to his devastating sense of rhythm and his iconic Rancio melodrama characters (the hero who finds dignity, the liar who remains alone, The villain that punishes twice). Result: 16.7% quota and 2,103,000 spectators, the best Wednesday of this edition. The figures. They are not precisely nimios data: it exceeds 2.5 points and more than 300,000 viewers for the best audience that the program had had until now, three weeks ago. But above all, the most important thing: it exceeds the two daily titans and exceeds both global data and in strict coincidence of ‘El Hormiguero’ and ‘La Revuelta’. The motorcycle program had 13.7% of Share and 1,865,000 spectators, and well below, Broncano scored 11.1% and 1,519,000 spectators. Football again damages the latter again, since the Champions League in Movistar Plus+ made 8.6% and 1,139,000 spectators. The Telecinco respite. These figures suppose an oxygen ball for Telecinco, which remains the third option behind Antena 3 and 1. The triumph of ‘The island of temptations’ adds to other variables such as the final of ‘Big Brother’ and the Return from ‘Ana Rosa’ in the morningwhich makes Telecinco the option that goes up to January, with nine tenths. Of course, it came from playing background: its historical minimum in regular season (8.7%) and despite the rise, this February has been the worst in its history, with 9.6% on average. That is, certain notes of improvement are perceived, but the audiences remain abysmal. Ana Rosa as spearhead. Yesterday ‘Ana Rosa’ program, which returned in the morning after a dull evening stage in ‘afternoon’ (which curiously is working very decently in the afternoon without its alma mater) signed his best data since he returned to his original schedule: 15.2% of Share. In his strip, he led without possible competition, with almost two points of advantage, but could not stand up to Arús in his first two hours, which remains untouchable from 9 to 11 in the morning with 16.1% of Share. Even so, they are also good news for a Telecinco willing to grab any favorable data. Big Brother confirms the domain of the realities. For many headlines that monopolize its discussed final (which has made ‘tongo‘Be Trending topic in networks), ‘Big Brother Duo 3’ has both a confirmation that the formula is exhausted and that the realities They are almost the only resource of Telecinco to scratch respectable audiences (Share record -17.6% – with their end). With the failure of ‘Whoever falls falls‘, one of his great bets of this season, and the bass ratings of talents as ‘Next Level Chef’ (which You have to take over the strip of Late Night To give decent data per comparison), it is clear in which gender will continue to trust the channel. The future of the island. Now, Telecinco meets a reality that he had relegated to a secondary role obtaining his best audiences from the first auditions, so he undoubtedly has a very specific objective for the next edition: finding his next Montoya. Meanwhile, the new edition of ‘Survivors! The usual feedback of Telecinco programs, now at the service of responding to low chain audiences. Header | Mediaset In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

illustrates that Telecinco can only trust realities

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Criticisms have not been good and audiences either. Finally, after only seven programs, Telecinco has decided to cancel the new ‘falling who falls’. A failure in Prime Time that certifies several issues: that The Montoya phenomenon It could be an isolated explosion, and that Mediaset intends to trust the genre that works best (the only one that works lately, seen what has been seen), the realities. Fifteen years without ‘CQC’. I made three decades that ‘who falls’ fell’ did not return to the Spanish grill. In this new edition, Santi Millán, Lorena Castell and Pablo González Batista commanded a squad of reporters who, send the new times, left the most successful corners of Iternet and the viral content: Paula Púa, Ana Francisco, Daniel Fez, Andy K, Carles Tamayo … however, from the beginning The criticisms were lazyand underlined the decaffeinated of the proposal: for some media, Like the countryhis problem arose from the current competition to the right of the program, more aggressive and with which, by comparison, “it is very difficult to transgress.” Hearings below expected. But it is that The audiences did not accompany: the maximum of Share It occurred in the debut on January 19, with 9%, and although it did not fall much from there (except 6.7% on February 9), they are unsustainable figures for Prime Timethat in the end they have resulted in 8.2% on average and 990,000 spectators. On Sunday night, always dyeing against premiere cinema in La1, they are a complicated space, but most of the time he could not even endure in front of the envy of ‘The Évole’ in La Sexta. Giro al reality. To take a breath, Telecinco returns to a known territory: with the start of ‘Survivors 2025’, which will broadcast three nights a week (Tuesday, Thursday and Sunday, this occupying the space of ‘falling who falls’). If we take into account that ‘The island of temptations‘It is broadcast two days a week, Monday and Wednesday, we have as a result a week full of programs of this type in Telecinco, five of the seven nights. Only Friday ‘are left out and the new version of’ There is one thing that I want to tell you ‘, on Saturdays. The Telecinco Baza. Telecinco has been trying to depend less on the realities to upload audience, but does not get it. To the battle of Access To stand up to ‘El Hormiguero’ He resigned a long time agobut its last two bets in that sense, ‘Chinese stories‘And’ Babylon Show ‘have been loud failures. At night, he has tried with style contests talent showas ‘Factor X’ or ‘Next Level Chef’ (the latter still in broadcast, but with Very discreet audiences), without reaching remarkable figures. Until 2023, this type of competitions still rented in a audience, with programs such as ‘Got Talent’ or ‘The musical of your life’, but but They have been missing from their grill for a while. Fled forward. This start of the year is raised for Telecinco with a commitment to what you already know that it works: the great audience data of ‘The island of temptations’, planting face to ‘El Hormiguero’ and ‘La Revuelta’ and around several times several times a spectacular 20% of Shareconfirm the Mediaset chain as the queen of the realities. All this in a context of loss of audiences for years (both in 2023 and 2024 made successively historical minimums) that has also led him to return Ana Rosa in the morning. Vasile 1.0. In fact, it is Ana Rosa in the morning, and the trail that leaves with ‘late’ in the afternoon the two great supports on the grill of the realitiesthat spread and echo what is seen in ‘Big Brother’, ‘Survivors’ or what it touches. It is a strategy that popularized Paolo Vasile, which recently He left his position as CEO of the Canaland that he instituted above all ‘Save me’ and his need to fill hours and hours of programming. Paradoxically, however, ‘The island of temptations’ is only generating material For specials and debates in Mitele Plusthe platform of streaming Mediaset’s payment, in one of the most risky and incomprehensible bets of a channel that, right now, returns to the safe. Header | Telecinco In Xataka | In a strange turn of events, Jesús Calleja will be the third Spaniard in history to travel to space

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