LaLiga breaks with mediopro. Production passes to Telefónica and a Swiss giant who comes from retransmitting world

LaLiga has closed the contest to renew its audiovisual production and has done so marking distances: Mediapro disappears after decades to the front, and enters strong HBS (Host Broadcast Services), which takes three of the five blocks offered. This Swiss company is the new person in charge of showing the world the first and second division matches during the next five seasons, which at least until 2027 will continue to be broadcast in Spain by Movistar and Dazn. This affects production. Why is it important. Production is no longer an addition, it is part of the product. In an industry that competes for global attention, how football looks is almost as important as the game itself. And LaLiga, which in this sense has been winning for years, wants to play in the same league as the Premier and the Champions. The backdrop. HBS is not new in this. It has been producing all soccer World Cups since 2002, and has worked in Champions, Eurocups and Olympic Games. His arrival in LaLiga is marked by the technical and quality approach to retransmissions, with a commitment to international standards and centralization of key services. In detail: HBS will be in charge of the production of LaLiga EA Sports and LaLiga Hypermotion (1st and 2nd division) parties, in addition to technical and centralized services. TSA (Telefónica Audiovisual Services) will deal with the contribution and distribution block, that is, to bring these signals to national and international operators. Mediapro is out of the scheme after years being the main supplier. Telefónica, which already distributes LaLiga and European competitions, reinforces its position as a sports technical infrastructure, in turn part of Its strategy of being less and less telecus and more technological. He is not the protagonist, but a key part of the ecosystem that holds the viewer’s experience. Yes, but. One of the five blocks has been deserted: the content creation. LaLiga reserves that space to integrate it with other contracts. Perhaps for wanting to have more control and flexibility about the narrative that surrounds its most valuable product. The big question. Why now? The change is part of a new stage for LaLiga: greater control, greater international projection And an answer to criticism – as those of Real Madrid– On the editorial approach of retransmissions. In fact, six years ago The White Club already broke with Midopro For these same criticisms. In Xataka | There are people paying $ 100 to see basketball matches in the cinema. The immersion is amazing Outstanding image | LaLiga

In Spain, cutting urban trees looks like national sport. These Swiss have just demonstrated that it is a mistake

There is only a handful of things that we know for sure about cities and one of them is that trees are key. And it is that the exposure to green spaces (and there the trees enter) “is associated with lower risks of mortality.” It’s simple, it’s clear, it’s easy. And, despite this, we do not take note. Wait, wait a moment … how? Yes and There are many reasons To do this: trees filter air pollutants, provide shadow, reduce ambient temperature in warm climates and encourage people to spend more time outdoors. They are a cheap and relatively accessible system to improve people’s lives. But, as I say, when planting trees it is not so easy. Among other things because there is no space. How can we plant trees to get maximum benefit? That is what They wondered Zurich ETH researchers. To do this, they examined high resolution data of the tree canopy to determine “the structure of the green tree spaces” within a radius of 500 meters of the place of residence of a person. Of six million people, actually. AND They crossed this urban data with health and mortality information from the neighborhoods of Europe and Asia that analyzed. What have you discovered? That both tree coverage in residential areas and its spatial distribution correlates with mortality. In fact, researchers They realized that the risk of mortality was “significantly lower in people living in neighborhoods with extensive, adjacent and well -interconnected areas of tree cups than in people who live in areas with less areas of fragmented tree glasses and with complex geometries.” This seems true, in addition, if we discount other factors such as age, wealth, gender or educational level. It is true that the data are correlational and, therefore, do not allow to establish causal relationships; But the effect size makes all this very promising. But, indeed, research is needed. “We are still in the early stages of this research”, The researchers explained. There are very basic things that are there to be clear: for example, they did not study the influence of specific factors such as pre -existing diseases, smoking or the same use of these green spaces. A big problem … that affects us especially. And I say it affects Spain because Bad care that urban trees are given here is An endemic problem. The causes are diverse, yes; But they can be summarized in three: few media, mismanagement and isolated political decisions of any current technical knowledge. Swiss study is just the last drop of a glass to be overflowing. Because we have known for a long time that trees help reduce atmospheric pollutants and mitigate the Urban heat island effect; But we don’t take it seriously. Nor do we go to take it. Image | Vladimir Kudinov In Xataka | A centenary ficus has just died in Seville after two years of agony. It is the best example of how Spain is killing its urban trees

The Swiss invention that wants to revolutionize how you consume caffeine

Preparing that daily coffee has become a ritual for many. The choice of a good coffee, prepare it in the Coffee maker that we like the most and with accessories that we have been buying Little by little they are part of a process that goes beyond the pragmatism of “making coffee.” However, we do not always have the time or the possibility of doing so, and that is where canned coffee comes into play. Tube coffee, to be more exact. Travel coffee. For those who cannot spend a day without a couple of coffees, traveling is a headache. You do not know if you will find a good cafeteria and, if you load with the equipment, as you can carry something like an aeropress or a Portable coffee makera coffee bag already ground (which is losing properties) and you will need hot water to perform the process. And that’s where the Swiss company ‘non -normal’ has seen a hole to do business: sell coffee in paste. Not normal. The idea It was the work of two passionate about coffee and adventure that “reject mediocre coffee” and that, due to their excursions, needed to find a way of having instant coffee, good taste and easy access. They occurred to them to create a coffee paste that is stored in a tube, such as toothpaste. It is a coffee extract that, according to them, can be prepared directly next to water or hot or cold milk. Depending on the amount of liquid used, we will have a more or less long coffee, but we must bear in mind that the roasting of the grains is strong, which moves it away from many palates. The color of the pasta itself or coffee is ready is a fairly clear indicator. Coffee to chew. Not being a dust, this coffee can give game to experimentation, and those responsible have put some examples that have made me lift my eyebrow: spreading it in a toast (in the comments someone has tried this, as we will see later), combining it with banana or chocolate … and mixing it with yogurt and oatmeal. There is also a photo on its website on which it consumes it directly from the tube, as if it were an energy gel. By the way, these are your ingredients: 46% of Arabica coffee from Colombia. 15% of Colombia’s Arabica ground coffee. Swiss beet sugar, water and thickening. Specialty price. They affirm That it is tastier than most instant coffee because it is concentrated coffee, retains the flavors of newly prepared coffee and have selected roasted grains so that the product is the best possible. As for the price, there is only one option right now: the strong tums. Each tube costs 17.95 euros (more than 10 euros of shipping to Spain) and gives for 20 cups if we apply five grams services each time. There are options such as three pipes for 53.85 euros or six for 86.16 tubes, these two free shipping options. Caffeine. The tubes have a useful life of up to 12 months if it closes correctly and does not need a refrigerator for its conservation. And, at this point, something you can ask yourself is how much caffeine has a “coffee concentrate” like this. Caffeine is still A concern For many people, although there is evidence that it is needed take a huge amount So that we notice any consideration, and each service of five grams has about 47 mg of caffeine. On the web, They clarify that a conventional espresso have about 63 mg of caffeine and that the teaspoon of its pasta has more … or less. In the end, it is something that depends on both conventional espresso and the coffee variety or, if we talk about the non -normal coffee, the amount of pasta we use. What seems, at least much of the advertising that accompanies this coffee so, is that the target user is athlete and mountaineer, who is the one who has most complicated would have access to caffeine a hot coffee during their activities. Flavor? That is the big question. The commercial video makes me funny for the face that one of those responsible for the coffee puts after trying it, but it is obviously impossible to judge something like that until it is proven. I am not one of those who trust the assessments of the users within the websites of the owners of a product, but it is curious to see the difference in criteria when assessing its flavor. Most of the Scores They are very positive -logical-, but beyond that detail, it is interesting to see that there are several comments that claim that it is a bit sweet for their standards … and others comment that too strong. There are those who say that it has too much sugar and others that have very little. They also emphasize that “she knows horrible” smeared in a toast (I have to try that) and there are those who comment that it is a good idea, but that he would like to see a model with an average gang. As I say, it is funny to see the difference in opinions due to the variety of palates and the sensations before the same product, but what stands out is something that, regardless of the flavor that may have, seems evident: its practicality. Images | Not normal In Xataka | The first step to improve coffee you drink is to grind it yourself. Science has the explanation

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