suspense

pop artists have turned suspense into the best marketing

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Rosalia is one of the Spanish artists who has best understood the value and possibilities of social networks and internet to promote your work. He has thus perfected a time management strategy for his announcements based on leaving subtle clues about his upcoming works so that his fans immerse themselves in speculation and constant analysis. But she had never been so enigmatic and it had worked so well for her as with the publication of the sheet music of what could be one of her next songs. Allegrissimo. The unpublished scores are for a melody titled ‘Berghain’, and he has shared them through your newsletter on Substack. Speculation immediately arose: the score suggests a possible turn in her musical style towards arrangements for strings, which increases expectations about her next album, still unannounced, and which may take the artist into unexplored musical terrain. The “leak” was followed by posters in the Plaza de Callao in Madrid, with his face immersed in musical figures and staves. What is Berghain? But there are more meanings. Berghain is the name of a highly prestigious techno club in Germany, which is considered “the current techno capital of the world”, which somewhat contradicts the idea of ​​string arrangements. A red herring? In any case, the score is written on printed pages by the German G. Henle Verlag. After shipping, changed your Instagram profile picture and tweeted “LUX: LOVE” before deactivating your account. Fans assume that ‘LUX’ will be the title of their new album. The fans play. The most interesting thing about the release of the score has been that numerous followers have been encouraged to interpret the piece with various instruments, sharing their versions on social networks, especially on TikTok. The result is fascinating, with fans giving their versions of the melody with violins, pianos, flutes and even accordions. The Twitter account @elojoquetodolov has compiled the best, including interpretations of a second page of sheet music that the artist later sent. A success before leaving: the precedent of ‘Desphá’. In July 2022, when Rosalía sang her new song, ‘Despechá’, at the WiZink Center in Madrid, it had not yet been released on platforms or for sale. But the 15,000 people in the pavilion knew it. Rosalía, knowing how to handle this type of circumstances in her favor, quickly polled the public about the best title for the song and invited 20 people who knew the choreography to dance… on social networks. When the ‘Motomami’ tour began in Spain, in Almería, no one knew it, but the videos of the concerts running around the internet did the rest. That and 35 seconds of the song that Rosalía uploaded to the internet mid-tour. By the time he arrived in Madrid, influencers like María Pombo had spread it and made it a success. They are decisions like this, and masterful information dosage strategies, like the one that accompanied the release of their album ‘Motomami’ which has turned it into a study center for marketing experts and pop sociology. Rosalía is not an isolated case. There have been multiple examples of artists using the internet and social media to create puzzles, games with fans, and cutting-edge marketing to generate buzz. BTS: For the release of ‘Dynamite’ in 2020, BTS created a web page with multiple countdowns with different dates, without showing clear information. Each countdown gave way to exclusive content such as pre-purchase links or visual previews. This tactic kept the public’s interest for an entire month before the album’s release.​ Taylor Swift: ‘Reputation’ (2017) was promoted with a complete deletion of his Instagram, followed by cryptic images and symbols, such as snakes, that anticipated a dark turn in his image. This strategy was also carried out by Beyoncé in the releases of Lemonade (2016) and Renaissance (2022) with network deletion and cryptic messages. Although Beyoncé already knew what she was doing since 2013, when she released her self-titled album without any prior promotion, breaking traditional patterns. Ed Sheeran: For her song ‘Bad Habits’ in 2021, she created a Snapchat filter with digital fangs, encouraging fans to interact with them and create their own content.​ Frank Ocean: Known for his secretiveness and his use of absence to create buzz, he disappeared from the public scene for years before releasing his acclaimed ‘Blonde’ in 2016. Before that, he broadcast a live video on his website for several days, showing a figure building a ladder in a warehouse. Sabrina Carpenter: In 2018 he deleted his Instagram and for the release of ‘Short n’ Sweet’his team designed a campaign full of “Easter eggs” with clues and teasers. Before the release of ‘Man’s Best Friend’, he hosted secret listening sessions in Los Angeles and New York, allowing a select group of fans to hear it before anyone else. In promoting his song ‘Manchild’, he launched a campaign with eye-catching and enigmatic advertising posters in strategic places, with minimal and cryptic messages such as “Hey men” and “Amen”, Daft Punk. Of course. In Xataka | Rosalía and appropriation: why “Malamente” is accused of stealing from gypsy and Andalusian culture

In South Korea there is a curious phenomenon that keeps economists and fans of the K-Pop in suspense: the return of BTS

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For a time BTS’s careerone of the most popular K-Pop bands on the planet (if not the most popular), seemed unstoppable. Their sales added millionslike his Fans legions Inside and outside South Korea or its fame in the music industry, which soon extended to the Anglopartla market. The Septeto broke barriers, crowned in the Billboard 200 And even posed with Joe Biden In the White House. In 2022 however things changed. At its peak, the Boy Band advertisement A temporary pause forced by something that had little to do with music: the mili. Now its seven members have fulfilled the obligations with Seoul and You talk already next resentment With a background question: what will you mean for the K-Pop, a cultural industry Milmillonaria In full transformation? When BTS hung the rifle. In South Korea the law is relentless: all men between 18 and 28 must Comply with mandatory military service (or social volunteering) for a period ranging between 18 and 21 months. The rule provides some exemptions for athletes, dancers or young people who have achieved large awards in their disciplines and suppose a pride for the country. The same does not happen with K-pop singers. At most they can, thanks to a reform approved in 2020, delay recruitment up to 30 years. Hence In 2022 BTS members did something strange in a formation uploaded to the crest of the wave and with a growing fame both inside and outside Korea: they announced a break to do the mili. Its seven components do not have the same age or enlisted at the same time, hence the band’s reunion It was announced already by then by 2025. And the date came. The oldest component, Jin, was enlisted in December 2022 and ended his service in June 2024which has allowed him to return to the stage and resume his solo career. In recent weeks, RM, V, Jimin and Jung Kook have also graduated. The last to fulfill its obligations with the South Korean state, Suga, did it Just a few days ago. In practice, Remember Nikkeithat means that (if there are no surprises) in July all members of the Boy Band They will be able to resume their joint career. And, as expected, that has unleashed the expectation of the international press and its fans. The agency that represents the band has confirmed to The New York Times That he still cannot relieve any return plan, but that has not prevented BTS fans from being celebrated and some leaks jump. A few days ago Variety It echoed of an exclusive of The Korea Herald That states that the group will return to the stage in more or less nine months, towards March next year. Nikkei does not specify so much, but reveals That the band’s environment rules out that a stage is once again on the stage. Much more than pop music. That BTS’s return plans (despite being diffuse still) have monopolized holders in the means of reach of The BBC, CNN either Tnytreveals that Boy Band South Korean is much more than a popular group. BTS is relevant for several reasons. And not all strictly musical. Beyond its success in the West or to break molds by crowning the Billboard 200, BTS is a key exponent of Hallyu, The “Korean wave” that has expanded the culture, music and cinema of the country far beyond its borders. In 2024 Asia Fund Managers assuredciting a survey of the South Korean government itself, which the Hallyu wave added around 225 million fans throughout the world, far from the 9.26 million that its first survey had shown, made in 2012. According to its calculations, in 2023 there were more than 1,700 Hallyu fans clubs in 119 countries and much of them (68%) focused on the K-Pop. It’s culture … and it’s money. Asia Fund Managers remember Also that the influence of the K-Pop is not limited to the music industry or the concert circuit. That there are more pending people of South Korean groups translates into greater interest in the country’s culture, their language, kitchen, tourism or fashion, which has a measurable impact on Wones. Wion ensures that the global value of exports of products and services related to the K-POP exceeded 5,000 million dollars in 2018, a stratospheric figure compared to 40 million only two decades ago. The figures should be handled cautiously, but give an idea of ​​the mayor of the K-Pop as a cultural industry. There is Who esteem which in 2018 contributed 1.7% of South Korea’s GDP. “K-pop has become an important cultural force, influencing fashion, beauty and language trends,” Reflect ROMADHONI FAILUATE IN MEDUM. “This has contributed to promoting South Korean culture and tourism, generating an increase in income in these sectors.” And what does BTS suppose? In 2022 Korea Science published A report which reflects that in full international expansion the “BTS effect” came to boost exports of consumer goods of South Korea worth $ 1.1 billion. In 2021, during An interview In the NPR, Vanek Smith went even further and estimated that the Boy Band It contributes hundreds and hundreds of millions of dollars every year to the South Korean economy. Its effect reminds in a way that of Taylor Swift, whose activity reverses in thousands of millions of dollars for the United States, according to the Federal Reserve. The K-Pop in crisis? Yeah Filtration of The Korea Herald It is correct and BTS returns to the stage in March 2026, the big question is … will it meet the same K-Pop in 2022, when the group announced its temporal break? During this time already measured, some members have continued with solo careers and during these last years their agency has strategically launching issues and videos to keep interest in the Boy Band. The K-POP scene also has other outstanding representatives, such as Blackpink, Seventeen either Newjaans. However, during the last years There has been multiple voices that have identified symptoms of Crisis in the K-Pop. … Read more

9 kilometers of water keep the planet in suspense

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The tension climbing Between Iran and the US it has had a peculiar effect: it has led to half the world (and the other medium too) to look at a tiny navigable channel located in the Middle East, the Ormuz narrow. In view of the satellite it does not seem much, a narrow sea language that connects the Persian and Oman Gulf, but in practice it is a strategic artery for the world’s fuel traffic. Every day dozens of metaneros and oil companies navigate. Now Tehran considers to close it as punishment to US attack against its nuclear baseswhat would put Above up The oil market. What is the Ormuz Strait? A strategic channel for global hydrocarbons transport. A “critical point of oil strangulation “. And a tiny corner of the Map of the Middle East who today look carefully at the economists and leaders of half everyone. Ormuz is a narrow navigable between Oman and Iran that joins the Persian and Oman golves, which in practice makes him an artery for traffic with the Arabic sea. A Fast look The map arrives to understand two characteristics of Ormuz, both interrelated. The first is its narrow geography. At its closest point the channel measures only 33 km wide, although the navigation zone is even smaller: the two reservations for the passage of oil companies barely reach Three kilometers Each one and are separated by a damping zone with a similar width. Hence The Wall Street Journal point out that world markets are really pending a strip of nine kilometers. Why is it important? Because dozens of huge ships loaded with crude oil and liquefied natural gas (LNG) that drives the economies of world world powers, including China, are going through these routes, including China, including China, including China, including China, including China, The biggest buyer of Iranian oil. The data speak for themselves. The Vortexa firm Calculate That between the beginning of 2022 and last month every day they flowed through the narrow millions of barrels of oil (between 17.8 and 20.8) of different types, which means that the Ormuz Strait channels the fifth part of the world consumption of crude oil. And that is just oil. There are those who calculate that Something more than 20% From the metaneros ships that navigate the world pass through that narrow channel that Iran and Oman separates. The firm Lloys List has thrown accounts and calculates that every day they transit about 15 million barrels of crude oil, 2.5 million barrels of products, 20% of liquefied natural gas and one third of Liquefied oil gas. AND It is then distributed by the world, with a special impact on Asian economies. The AEI assures that 84% of crude and 83% of the LNG that passed last year through the Ormuz Strait ended in Asia markets. Why is it news? Because the stability of the channel is on the tightrope. After Washington Atacase the weekend Three Nuclear Bases of Iran, the world now expects Tehran’s response and among its possible movements is the blockade of the Ormuz Strait, which would submit to the fuel market (and by extension to the global economy) to strong pressure. How is probable? That is the million -dollar question: will they really go to close the Strait? Although there are analysts who doubt that Tehran will adopt a measure that would damage their own economy and that of its neighbors, Like Saudi Arabiathe Iranian government has already shown that the idea is on the table. On Saturday the Islamic Advisory Assembly recommended The closure of the channel, although the final decision is not in its hands, but in those of Ali Jamenei. For now, the government has made it clear that they do not rule out taking a step that would tighten the markets and would probably have its reflection in prices. Yesterday the Commander of the Revolutionary Guard insisted in that the closure of Ormuz “is being considered”, and warned: “Iran will make the best decision.” The channel blockade is only one of the options that Tehran would have to respond to US attacks. The analysts They speculate With other options, such as direct attacks on US forces, hitting diplomatic missions or cyber attacks. How would the Strait close? It is not the first time that they will love with tensioning the markets. He did it Already in 2018, in full strip and loosen with Washington for the sanctions to Tehran. TWSJ appointment Naval analysts and operators of the oil sector who remember that the Iranian Navy has been expanding its power in the area thanks to different resources, such as the use of boats capable of attacking objectives. They also talk about the possible use of mines or even the assault of ships from helicopter with the purpose of “retaining them for long periods.” A few years ago, In July 2019the Islamic Revolutionary Guard of Iran already assaulted a British oil tanker in the Ormuz Strait and kept it blocked for months in response to the arrest of one of its ships in Gibraltar. Washington could answer with their war ships, but there are experts, such as Antony Gurnee, former director of the oil sector, who warn that clearing the Strait would take time … with its consequences for the international market, as verified Not long ago In the Red Sea with Hutis attacks. What effects would the closure have? The first would be evident. Qatar, Baréin, Arab Emirates or Kuwait would face serious problems to export their crude. Saudi Arabia could continue to supply a part to the market thanks to its East-West pipelinebut its global export capacity would be strongly affected. Iranian oil would also be harmed, since it uses the same river access road, and would affect one of its great world buyers: China. The threat for Beijing is so serious that Washington already He asked him that intermediate to remove Tehran from the head the possibility of closing Ormuz. Sable noise and … Read more

If you like ‘Yellowstone’, but you think it lacks some suspense and violence, in Disney+ you have a perfect alternative

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More and more people are hooked to the cattle soap opera of ‘Yellowstone’, and their arrival in majority platforms such as Netflix and Prime Video It has a good part of the blame. However, There are many ways to focus contemporary westernand although it is perfect territory for the portraits of family sagas full of ambition and overflowing passions, gender also allows us to focus on action and suspense. This is the case of the extraordinary ‘Justified. Raylan’s law‘, which you can find in full, with its six seasons, in Disney+ and in Movistar Plus+. And although this neo Western has a decade, it has not lost an apex of intensity or interest. The reason: addictive writing, almost HARD BOILED Of its creator, Graham Yost, whom we owe the script of films such as ‘Speed’ and series such as the recent ‘Silo’, added to the overwhelming charism of its protagonist, Timothy Olyphant. Olyphant is a sheriff reallocated from Miami to a mining area, poor and rural, very close to the place where he was born. His expeditious methods make him an unpopular man among criminals, but also among his superiorsthat often do not approve of their methods. His return to action will lead him to meet his ex -wife, with his father who is in prison, and with his childhood friend, who has become a dangerous Nazi activist. The series is based on several books of the great Elmore Leonard, author of the novel on which ‘Jackie Brown’ of Tarantino and one of the great names of black and suspense literature was based. In 2023, Raylan returned in a new season of the series, ‘Wild City’, which lasted a season and you can also find complete In Disney+. In Xataka | This Kevin Costner’s Thriller and Western mixture punctured at the box office, but Netflix has made it one of her last successes

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