Hotel chains are strengthening their loyalty programs for a reason that has nothing to do with hotels: AI
Marriott, Hilton and Hyatt, three of the largest hotel chains in the world, are accelerating their loyalty programs to get direct reservations, he explains Financial Times. The immediate objective is to save the 15-25% commissions they pay to Booking or Expedia, but the real concern is another: to prepare for when AI agents book trips … Read more