Sandra Ortega rents hotels to hotels. Amancio Ortega has copied the model with a luxury hotel in Paris
If Amancio Ortega is characterized by something, it is his proven sense of smell. the real estate business by the hand of your investment company. In July 2025, the millionaire founder of Inditex closed the purchase of one of the most luxurious hotels in the center of Paris. The hotel business is not Ortega’s strong suit, but the buildings that house these hotels are, which later rents to large hotel chains. This play is not one more purchase from the tycoonis a business model in which her eldest daughter: Sandra Ortega specializes. The Radisson Hotel Group firm, owned by the Chinese Jin Jiang, and the second largest hotel company in the world, has announced that in the summer of 2026 it will open a new establishment in the building that Amancio Ortega purchased. The great purchase in the heart of Paris. Pontegadea paid 97 million euros in July 2025 for the Banke Hotel, a five-star hotel with 91 rooms that until now was owned by the Derby Hotels chain. Although the purchase of this building is far from being the most expensive investment of Pontegadea, it is the most expensive asset of the hotel investment company. As usually happens in buildings you acquire Pontegadea, the Hotel Banke is located in one of the most exclusive areas of the French capital: on rue de La Fayette, a stone’s throw from the Galeries Lafayette and the Opera Garnier. A privileged location for tourists and executives. Solvent tenants and immediate profitability. Pontegadea strictly follows a common pattern in all its real estate operations: selecting buildings in privileged areas and securing contracts with immediate tenants of maximum solvency for them. Amazon, Google, DHL, Apple, Spotify, Primark itself and Inditex franchises are its main clients. This makes Pontegadea begin to make its properties profitable immediately. In the case of the Banke Hotel in Paris, Pontegadea signed with Radisson Hotel Group almost immediately after its purchase. Given the location and the category that the building already held, the hotel firm has decided to operate it under the Radisson Collection, its most exclusive brand. Of the 905 hotels managed by Radisson around the world, only 42 belong to this line, 4.6% of the total, which highlights the premium level they have given to Ortega’s project. History of the building and its key renovation. This property was built in 1907 as a bank headquarters and was transformed into a hotel in 2009, preserving that historical charm that is so popular in Paris. The hotel closed at the end of September to undertake a series of reforms to adapt it to Radisson standards, opening as Banke Opera Paris in the third quarter of 2026. Radisson’s statement said: “The 90-room hotel will undergo a comprehensive renovation that will reflect a contemporary interpretation of Parisian elegance. The property features a striking Belle Époque facade and classic architectural details, including a famous staircase designed by Gustave Eiffel. Guests will be welcomed into a 19th-century atrium that will house a reception, bar and restaurant. Additional amenities include a state-of-the-art gym and wellness facilities in the former bank vault, as well as an attractive offer for meetings and events. The intelligent strategy of the Ortegas. Amancio Ortega and his daughter Sandra have polished a winning formula: acquire iconic properties in key metropolises such as Paris, New York or Miami, make the necessary tweaks and then rent them to top hotel operators. This ensures a fixed income without worrying about daily management, maximizing the value of its premium locations. In France, Pontegadea has seven acquisitions, six of them in Paris, including an office building for 227 million euros in 2024 near the Opera, integrated into the ambitious Grand Opera project. Sandra faithfully follows this paternal model, diversifying the family empire into high-end hospitality. The expanding hotel portfolio. Pontegadea started in hospitality in February 2021 with the Senator Playaballena in Cádiz for 25 million euros. In December 2023, he added two boutique hotels in Palma de Mallorca for 35 million to a Swedish group, showing how they climb from Spain to the world. Ortega’s hotel business extends across the pond, with the Epic Hotel in Miami and the Iberostar on Park Avenue in New York. Meanwhile, Radisson reinforces its presence in France with four more openings, reaching 34 hotels in total and 11 in Paris with around 1,700 rooms, thanks to strategic partners such as Pontegadea. In Xataka | Seven of the ten largest fortunes in the world in 2026 are due to AI: this illustrative graph makes it very clear Image | Gtres, Tripadvisor
