A green elixir distilled by nuns 400 years ago is the best example

In the seventeenth century, a apothecary entrusted the French Benedictines of Notre-Dame du Calvaire a secret formula made with sage, rosemary, honey and piperite mint. Four centuries later, the nuns of Bozy-La-Forêt They continue to distill His famous “Emerald Water” as a soothing and energizing lotion. A symbol of how “natural” has always accompanied health care, long before social networks They would make him a trend. The self -care is fashionable. In Spain, eight out of ten people consider that self -care is key to maintaining good health, According to the Association for Health Self -care (ANEFP). And this perception does not remain in theory: it is promoting a market in full expansion. This is the case of the Italian company ABOCA, which has billed more than 50 million euros in Spain with natural health products for common problems such as coughing, reflux or irritations, According to El Confidencial. At the same time, supplement fever and nutricheastics It has been installed in supermarkets, pharmacies and social networks. 75% of Spaniards has consumed Some supplement: from collagen to enriched vitamins or coffees. The difference is that older people trust capsules and anti -aging protocols, while young people seek the same in “functional” snacks or drinks. ANDThe self -care is no longer marginal. The I radiography of self -care in Spain (2025), prepared by ANEFPoffers a clear photograph: 85.3% believe that self -care can improve healthcare. 8 out of 10 see it fundamental to preserve health. Only 1 in 3 associate it directly with disease prevention. 42.5% recognize that lack of knowledge is the main barrier to practice it. The conclusion is evident: there is interest and disposition, but health education is still for a responsible self -care. Natural yes, but regulated. Not everything that is sold as “natural” has the same base. Natural health products act for physical or support mechanisms (for example, create a barrier against acidity), and have European regulation (Regulation 2017/745) which guarantees your safety and efficacy. As the EU regulations rememberevery health product must carry the CE marking, which ensures that it meets safety, health and environmental protection requirements. The key, Experts warnIt is not to confuse natural with harmless: any substance, plant or synthetic, has real effects on the body. But is homeopathy? It should be clarified: natural health products and homeopathy are not the same. The former have European regulation, clinical studies and verifiable mechanisms of action. Instead, homeopathy is based on extreme dilutions without scientific evidence beyond the placebo effect. In Spain, the Spanish Agency for Medicines and Health Products (AEMPS) has registered more than 1,100 homeopathic products. Despite this, citizen trust It collapses: In 2020 only 17.2% of respondents claimed to believe a lot or much in this type of treatment compared to the more than 50% that said otherwise. The business, which came to move dozens of millions, is in decline. And experts They coincide: Confusing “natural” with homeopathy is a mistake that can undermine the credibility of responsible self -care. A cultural change. More than a fashion, self -care reflects a deep cultural change. As we have already written in Xatakaprevention, aesthetics and emotional well -being are mixed in a new culture that promises energy, youth or health control, but also reveals obsessions and social pressures. Social networks have accelerated this phenomenon and have become shop windows, where self -care appears both as part of the daily routine as in the form of viral tendency. Mental health adds another layer: with high levels of stress and anxiety, many resort to self -care as a personal strategy, although 42.5% recognize the lack of knowledge as the main barrier, According to ANEFP. To this are added social inequalities that condition habits, As investigations of the Clinical Medicine Magazine point out. What seemed before an eccentricity – a lotion of nuns or a functional shake – today is part of a new culture of health that combines science, tradition and marketing, and reflects the contemporary aspiration of control not only how much we livebut how we do it. Between tradition and future. From the discreet distillation of Emerald water in a French convent to viral supplements in social networks, self -care has traveled a long way. Today, it represents a solid, regulated and growing market, but also a cultural phenomenon that reflects our obsessions: living more, living better or simply feeling that we have control of our health. What is clear is that self -care is no longer a marginal practice. It is an industry that combines tradition, science and marketing, and that forces us to ask ourselves not only how we want to take care of ourselves, but with what criteria. Image | Photo by Logan Gutierrez ON Unspash and Photo by Mariana Rascão ON Unspash Xataka | An open microphone in China has reminded us of the great dream of the elites of Russia: living forever

Through the nuns of Tiktok

The death of Pope Francis is promoting The reproduction figures of ‘conclave’but it is not the only recent manifestation of Catholicism in networks. In recent months we are attending the growth of a new (not young) generation of Influencers that communicates the vericuetos of his faith adapting the teachings to the new times: his last visible head are nuns who use Tiktok to give details about life in the monastery, prayer and other issues that until now remained hidden. More cases. The last to viralize, following the recipe book of the Italian Sor Claudia and its more than 113,000 followers It has been Sr. Martaa Spanish nun with 64,000 followers in Tiktok and 38,000 on Instagram that focuses on advice for young people to face issues such as prayer or vocation and that makes special emphasis on the products that cook the nuns of its congregation. It also uses the profile to answer unusual questions, such as “How much do the nuns charge?”which explains naturally, or to enter issues that have some controversy coming from a nun, from tattoos to sexuality. Many of these more extensive issues Treat them on YouTube. To Jesus. “If Jesus were at this time he would use social networks because in his time he sought all ways to reach people” affirms One of the most followed religious in Tiktok, the sister Josefina Cattaneo (More than 208,000 followers), Argentine nun who is another of the great stars of this trend. It defines itself as a “nun of the town” and shares style with the rest of the Tiktok nuns: they explain how life is within the convent by removing all the mystique, as if they were a group of friends who spend the day praying. Routines, celebrations and leisure moments and monastic life is demystified. Monacal life versus influencer life. Undoubtedly, the striking of the large number of nuns who tell their life in Tiktok accounts is the contrast that, for the rest of mortals, there is between the supposedly prison and secret life within an order and the very nature of the social network, which consists of expose yourself as much as possibleeven with a point of vanity and exhibitionism that, of course, we do not associate the religious. What many of these nuns have achieved is to appropriate the tics and language of social networks (Trendsfilters, memes), which follow in their own way, and with a very clear objective: a face washing for the Catholic Church. Less nuns. The number of vocations It has decreased Notably in recent years. In 2022, the last year of which you have data, the number of nuns and Closing monks It was about 7,906. Throughout the last decadebetween 2012 and 2019, the number decreased by 19.8%, from 10,889 to 8,739. The vocations have also fallen: the Middle Ages of the nuns It already exceeds 75 years In most communities, which betrays the lack of generational relief. The lack of nuns reaches the point that in Spain closes more than one female convent per month for lack of vocations. Catholic wave. Not only does this type of account have propelled the death: there is a whole trend of Influencers Catholics that propose a very similar content, making the language of Tiktok and subviring it in the unexpected direction of prayer and recollection. Perhaps the most popular are the Twin Melody, famous for their dances, but also Very devout When the time comes. Of course, there are also crew of priests Network fans, although one of the most unique is Judith de Jesusbiotechnological and ex-monja engineer that focuses its content, however, on very didactic videos about Catholicism and its customs. Why they go viral. The question is obvious: what is attractive to this content, beyond the religious affiliation of each one, so that it is viral and disseminate. Without a doubt the spontaneity of the nuns and the Revelation of “secrets” of the convent (the schedulesthe routinesfun, sense of humor) It seems to be counterintuitive: to the solemnity and mysticism that is supposed to a convent, these inevitably attractive personalities are opposed, since we are fascinated to see what is hidden in monasteries and in a way of life that is increasingly common. In Xataka | From nuns Reposteras to rebels: why these religious from Burgos cut with Rome and deny the last six popes

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