Millennials used the term “TL;DR.” Generation Z is replacing it with something more radical: “AI;DR”

He infinite scrollsocial networks and AI have made our attention be a rare commodity too valuable to happily distribute it in contents without substance. Millennials got used to ask for quick summaries with the term “TL;DR” (Too Long; Didn’t Read). The summary: a lot of text. Generation Z, transgressive and cornered by AIyou have found another way to filter what is and is not worth your attention. If a content looks generated by AIis sent with only five characters: “AI;DR” (AI, didn’t read). This tag is used to mark content that is perceived as “slop”. AI-generated filler that wastes time without providing real value. Behind this label there is satiety, but also a form of defending something as basic as wanting to read people who have taken the trouble to write a text. From “too long” to “too artificial” Tony “Sid” Sundharam, co-founder of the app Sink Ithe defined in his blog the essence of the new term: “For me, writing is the most direct window into how someone thinks, perceives and understands the world.” For a growing portion of young people, delegating that window of humanity in an AI it breaks the pact of honesty between whoever writes and whoever reads. In the background, a much more powerful idea is latent: “Why should I bother reading something that someone else is not interested in writing?” “TL;DR” was born, as internet memes do, as an inside joke on forums and networks. A way to admit that the effort-reward balance had been exceeded. The text it was too long to dedicate time to it. Over time it became a kind of generational nod: there was a lot of information, little time and limited patience for infinite blocks of text. “AI;DR” reuses that same structure, but changes the paradigm. Now the problem is no longer the length (or at least it is not the main reason), now the problem is the origin of the content. The idea is not that the text is long, but that seems generated by an AIwithout its own voice, critical sense or experience behind it. When someone labels a text like this, they are not asking for a summary. You’re saying it’s not even worth starting to read. A few days ago, my colleague Javier Lacort, counted that AI is conditioning us to look for the “summarize” button in all the contents to save time, thus depriving us of the luxury of enjoying a reading in its entirety, with its nuances and its readings between the lines. AI may be more efficient saving reading time, but taking a toll on the essence of the message. Fatigue in the face of AI “slop” In the new paradigm of rapid content consumption, “AI;DR” becomes a kind of advertisement between humans. A quick way to point out that something smells automated and that it might be better to pass by. When someone answers “AI;DR” to a textis doing more than just complaining about AI. As Sid explained on his blog, the fact that someone has had an idea, fought over it in front of a blank page, and spent time putting it in order are “rudimentary work tests from a pre-AI era,” small stress tests that they legitimize the author before the reader. Faced with that, the famous “dead internet theory“. Machines writing for machines. The same generation that lives surrounded by automation and intelligent assistants is valuing what cannot yet be falsified so easily: one’s own style, strange ideas, imperfect phrases that reveal that there is a person behind it. TL;DR:Generation Z has popularized “AI;DR” (AI; ​​didn’t read) as an evolution of the classic millennial “TL;DR”, to quickly discard texts that appear to be generated by AI or artificial filler without an authentic human voice. In Xataka | While companies boast of efficiency due to AI. Generation Z only sees temporary contracts and closed doors Image | Unsplash (Firza Pratama)

Millennials are terrified of ordering fish

“Give me a quarter and a half of clams and that horse mackerel that has such bright eyes.” I will never utter that phrase, which my mother or my grandmother (non-generic feminine) could have said. Neither me, nor my sister nor surely anyone of my generation. We are millennials and we do not make such a thorough diagnosis of the condition of a fish that we probably would not know how to recognize without a label. Mercadona knows it and has made a move: since this year has changed its fishmongering system to leave behind, or at least reduce it to a minimum, the traditional display of fresh fish from the market at customer demand to increase the presence of its packaged and ready-to-go products. The company explains that fish consumption is in free fall with at least a 20% decrease and that with this change they seek to offer a simpler, faster and more comfortable experience for the customer, by avoiding queues and waiting. Although it is not specified, this change also implies reducing the presence of staff, streamlining sales, simplifying supply and logistics processes and raising the unit prices of the fish: it does not cost the same to order a sea bream as it does a couple of packaged sea bream fillets. This migration, which began in 2024 and which they already did previously with the butcher shop, represents an adaptation to consumer habits where the purchase of the finished product prevails over the classic display. Different, but in line with your bet for ready-to-eat dishes. Leaving aside the obvious benefits of the change for Juan Roig’s supermarket chain, there is a reality: there are compelling reasons for it to work. Another fishmonger system for new clients with other habits The new generations are illiterate when it comes to fish and meat. Thus, we have lost species- or part-specific terms (from the flank or neck of fish to the stifle of beef) for something much more generic like “fillets for the oven.” But it is not strange either: with some exceptions, we prefer ready-made parts to dealing with the entire animal. It is worth remembering that viral video of a young man disgusted and nauseated by having to clean a chicken. However, this applies more to meat than to fish, where historically in the fishmonger it falls apart to then be able to use that hake in its entirety: the head for a broth, the tail for the oven… In any case, the gutted, boneless and perfectly arranged appearance on a tray feels much more aseptic. Between one thing and another, we don’t know what to ask for: this tiktoker account How because of “not knowing how much to order I ended up buying 25 euros of hake“. Other She directly appears looking at the butcher shop counter with the same scared face that cows look at the train and the phrase “My biggest fear as a semi-adult: not knowing how to buy in a butcher shop.” In the answers, someone says that he did not know that salmon was sold by the piece: “I ordered a salmon thinking it was a kilo, he gave me the whole salmon (€64). How embarrassed I was I didn’t tell him anything and I took him away“. And yet another talks about ordering 50 grams of cheese at the delicatessen and leaving with all the shame and the only slice in the package. Of course, all the ingredients are in place for bulk personalized attention to disappear in the fishmonger, as long as there is a professional advising on which cut to buy based on what you were going to cook or what species is in season, these are increasingly less frequent scenarios and will disappear as the old generations give way to the new ones in the supermarkets. Mercadona has already anticipated its landing. In Xataka | Mercadona has eaten up its competition in Spain thanks to a recipe as successful as leonine: 3.88% In Xataka | Fish is mired in a historic crisis in Spain. And there is a reason: he is increasingly successful at leisure than at home Cover | Mercadona and Jeremiah Lazo

Millennials and generation Z are already its main clients

Having a Ferrari waiting for you in the garage continues to be the desire of many young people, especially when money It is not a problem. The young people are revolutionizing the market of luxury cars, and Ferrari is the proof of this. The legendary Italian brand is seeing how its clientele rejuvenates by leaps and bounds. The reason: the new generations are receiving the millionaire inheritances of their relatives. The new profile of “Ferrarista”. As they point out from FortuneTraditionally Ferrari has been synonymous with older men, successful entrepreneurs and engine -love collectors with years of experience and a bulky wallet. But times are changing. According to recent statements by Benedetto Vigna, executive director of Ferrari, collected By CNBC, millennials and generation Z already represent 40% of the new Ferrari buyers. A generational turnaround that has surprised its own and strangers, and that shows that the luxury industry is facing a generational relief. This means an increase in the percentage of customers with less than 40 years of Ferrari, which in 2023 was 30%. Benedetto Vigna said that: “We are seeing a great interest on the part of younger customers,” and indicated that this demographic change is a global trend that is transforming the way in which luxury brands are related to their customers. Having a Ferrari goes beyond having money. This change in the profile of the buyers of Ferrari cars is due to different factors that converge in time. On the one hand, the success of influencers and young celebrities that exhibit their luxury cars on social networks, and that the brand has taken care of nails and teeth for preserve your aura of exclusivity. On the other hand, Ferrari has managed to adjust the policy of “scarcity marketing“That Enzo Ferrari established, who assured that” he would always deliver a car less than what the market demands, “which increases the desirability of his cars. Vigna says that The waiting lists For one of his cars they are about two years old. In his interview, the Ferrari CEO said that a 37 -year -old told him that he was anxious to receive his first Ferrari before he turned 40. “Do not worry, you will get it when you are 39 years old,” Vigna explained to CNBC. Faithfulness to Ferrari. As published Fortunemost of Ferrari’s client portfolio has been forged over decades, affecting the idea that It is not enough to have money To drive a Ferrari: you have to deserve of it. In 2024, Ferrari sold approximately 81% of their new cars to owners who already had a Ferrari and 48% of them to buyers who already had more than one Ferrari in their garage. That reinforces the attachment of young people for a brand that does not make their customers easy access one of your cars. However, one of the great triumphs that the Maranello brand has recently achieved is that, when they get it, its clients can customize it to their liking in the Ferrari Atelierdivision that the brand has created to respond to the exclusive requests of its customers. “The great wealth transfer.” But if there is a key factor that explains the rejuvenation of Ferrari’s clientele, it is the call “Great wealth transfer“. It is estimated that a good part of world wealth is currently In the hands of the Baby Boomers. Due to demographic aging, it is estimated that, until 2045, millennials and generation Z will be the beneficiaries of an estimated wealth transfer in about 84 billion (European billion) of dollars. These first signs of generational change are already being seen, with data such as the one that revealed the list of 2024 Millionaires of Forbes, in which most of the new Millionaires under 30 years old They were for having received a millionaire heritage. A generalized trend. Although those responsible for other luxury brands have not expressed themselves with the clarity with which the CEO of Ferrari has done, everything indicates that this is a trend that they are experiencing the set of luxury cars manufacturers. According to statements From Stephan Winkelmann, world general director of Lamborghini to Drive: “There are more and more people, compared to a decade ago, which at an early age already have so much money that our type of cars can easily buy.” Porsche, meanwhile, has managed to adapt to the new times adapting its public sales channels younger to stay as an attractive option for new millionaires. In Xataka | While the European automobile industry is bleeding, a brand has found a gold mine: Rolls-Royce and its tuned cars In Xataka | A millionaire ran out of a card and unable to use its supercar: its own nürburgring was built in the garden Image | Ferrari

Share meetings with Boomers and Millennials

The Z generation is marking its own standards in the workplacewith substantial changes in relation to label and behavior with respect to their classmates. The survey made by papersowl to 2,000 young people between 18 and 34 years old revealed that Rules of behavior They seemed basic, they did not have the same consideration for the youth of generation Z as They are incorporated into the labor market. With the return to the offices, the youth of the Z generation are entering a new scenario in which they must physically live with colleagues from other generations, so they must adapt to avoid confrontations in Work meetings. Arrive 10 minutes late, is to be late One of these new rules of label that has relaxed generation ZIt is punctuality. When it comes to meetings, that is one of the most common mistakes and is one of the main fouls of Respect for the rest of the attendees. As he counted Arden Clise in An interview for Business InsiderExpert in Protocol and Professional Relations, “if everyone is late, you cannot start a meeting on time and what is needed to achieve is not achieved,” said Clise. In that case, the recommendation is to give a couple of minutes of courtesy, but start the meeting on the scheduled time not to waste time those who have arrived on time. The presence of the remote assistant If people are remote people in the meeting, the right thing is keep the camera on at all times to reinforce the presence of the person. Turn it off (except for technical problems or specific incidents) while intervening or during a direct conversation lack of respect is considered. It would be the equivalent of one of the attendees heading to another turning his back. In person you would never do it, so a way to maintain that “visual contact” is to keep the camera active. Video -ollal meetings already suppose a challenge in itself for the complexity of the Human communication systemspreventing that the entire context of microgests are effectively transmitted that, subconsciously, we transmit human beings being face to face. Keeping the camera off ruins any possibility of communicating efficiently. No multitasking during meetings Multitary is one of the main enemies of productivity And, in addition, according to Clise a disrespect for the rest of the attendees. “If you are not present at the meeting, if you are doing another job, you will not listen to what is happening. You are not going to participate because you are losing that opportunity,” said the label expert. Unless you are Taking notesor reviewing the documentation of the meeting, refraining other tasks during the course of the meeting. One of the objectives of the meetings is to share certain problems or solutions, so the contribution of the attendees is necessary. That implies Keep attention On the subject that is being treated in case you can contribute something. If on the contrary, you think your presence at that meeting is totally unnecessary and makes you waste time, you might deny you to attend. It is something that Elon Musk imposes on his employees: If you get bored or your presence does not contribute anything, go. Write excessively in chat Another error that should be avoided in remote meetings is Write too for chat. This channel can be used to add links to documents or information about what is being discussed, but comment on the meeting in parallel through the chat generates distractions to others. “Chatting is like maintaining a parallel conversation in a meeting in person,” said Clise. It is best to use it with moderation and only for specific things that provide additional data to attendees. Monopolize the conversation The opposite end to do other things during the meeting is to monopolize the conversation with constant interventions, without leaving other thoughts and option to share their thoughts and obstruct communication. If your role is to explain a certain project, space should be left for the comments of other assistants, doubts or possible questions, instead of monopolizing all the time or trying eclipse or interrupt comments of third parties. “Sometimes it is difficult at a meeting, especially in a virtual meeting, knowing when someone ended or will end. But if you are someone who interrupts others regularly … that can be very offensive,” said the relationship expert labor. Right to speak, but also to shut up Meetings, especially face -to -face, are a whole Challenge for introverts. Such and as stood out Itziar García, Director of Communication and Institutional Relations of Blablacar, not all have the same ability to speak in public, even in front of co -workers, so someone He prefers to stay silentyour decision must be respected and not increasing for it. Instead, what is indicated is to ask in an polite way what they think about a specific point, reinforcing their security by commenting that the good ideas they could have in the past. Comply with the commitments acquired One of the reasons for Take notes during meetings is to ensure that all attendees are clear about tasks that must be completed and the deadline To do them. Arden Clise assures that one of the most common mistakes is to forget them as soon as he leaves the meeting because They have not been noted Neither tasks nor deadlines. Failure to comply with it is a lack of respect for the rest of the classmates who have taken the trouble to do their job. “Not fulfilling your part of work tasks does not speak well of you. If you do not do your work, you do not help your colleagues and do not allow the company to achieve its goals,” says the expert. In Xataka | “We have reached the point of maximum human inefficiency.” Image | Unspash (Cherrydeck)

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