A man bought Lambo.com to ask for 75 million from Lamborghini: justice has taken it from him and his problems do not end there
In 2018, an Arizona domain investor thought he had found a four leaf clover digital by taking control of the “Lambo.com” domain for $10,000. The man was convinced that one day he could resell it for a huge amount thanks to Lamborghini’s fame. Years later, the judges have given him bad news: not only will he not get that money, but he will be left without the domain and with a considerable legal bill. I am “Lambo” for life According to the documents In the case, Richard Blair bought the Lambo.com domain in February 2018 for $10,000, seeing in it a business opportunity linked to the enormous popularity of the Italian car manufacturer and the colloquial name by which its supercars were known: lambos. In Xataka Lamborghini will only manufacture 29 units of its latest supercar but don’t be in a hurry: they were already sold before being presented Shortly after the purchase, Blair began using “Lambo” as a nickname online, although until then there was no sign of him identifying himself that way. Blair maintained that this nickname was not related to the Italian brand, but rather was a play on the English word “Lamb“, that is, lamb, trying to present an alternative explanation that would distance it from the universe of supercars. At the same time, he redirected Lambo.com to another page where he published personal content and from which he presented the domain as an asset for sale, trying to show that the use of the name It was linked to its own identity and not to an attempt to take advantage of the car manufacturer’s reputation. In Xataka Buying a Lamborghini is a luxury reserved for a few: building one with used parts and an Ikea sink is another level Lambo’s price escalation The case records show that Blair soon set a very high price for the Lambo.com domain. The domain was first listed for sale on August 6, 2020 for $1,129,298. On December 23, 2020, the figure already tripled, rising to 1.5 million dollars and on January 27, 2021, it already reached 3.3 million dollars. Far from stopping, the owner continued to increase expectations and on September 23, 2021 the price rose to $12 million, on August 11, 2022 it made a considerable jump to $58 million, and on September 7, 2023 the figure reached $75 million. According to pointed Road&Track, during that period Blair received several offers for the domain but rejected them, because his objective was not to sell it to any buyer, but to get Lamborghini to pay an exorbitant amount for an address that fits the colloquial form of his name. Blair’s move did not go unnoticed by the Italian manufacturer, which in April 2022 filed a lawsuit with the Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO), under the protection of the Uniform Domain Name Dispute Resolution Policy UDRP), requesting the transfer of the Lambo.com domain to the company considering that it was trying to profit from a name clearly linked to its trademark registered by the supercar manufacturer. In August 2022, WIPO concluded that Blair acted in bad faith and ordered the transfer of the domain to Lamborghini, understanding that he had no prior rights to the term “Lambo”, that he only began using that alias after purchasing the domain, and that he was trying take advantage of brand awareness to profit. Despite that decision, Blair decided to go to federal courts to appeal the WIPO resolution and maintain control over Lambo.com, prolonging the conflict and thus assuming new legal costs. The final blow of the courts As the conflict progressed, Blair redirected the domain to a personal website where he published a text in which he warned that he would be confronted by those who tried to take away his domains. “I AM LAMBO of LAMBO.com and I will defend, defeat and humiliate those who try to steal any of the trademarks from my domain name, including my nickname,” a statement attributed to Richard Blair himself. {“videoId”:”x957t4e”,”autoplay”:false,”title”:”Lamborghini Countach”, “tag”:”Lamborghini”, “duration”:”163″} The litigation ended up in district court of the United States, which supported the WIPO resolution and concluded that Blair had no rights to the name, demonstrating that he did not carry out any real activity on the page and that he attempted to benefit from the reputation of the Lamborghini brand. The result is that the manufacturer has obtained the Lambo.com domain without paying a single cent, while Blair has lost both his initial investment of $10,000 and the sales opportunities. In addition, the court has ordered him to pay legal costs, so buying Lambo.com not only has not brought him the expected benefits, but he has had to put money out of his pocket. Greed broke the bag. In this case, one that came loaded with money. In Xataka | In Dubai they don’t know what to do with so many abandoned luxury supercars: the less shiny side of getting rich Image | Lamborghini (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news A man bought Lambo.com to ask for 75 million from Lamborghini: justice has taken it from him and his problems do not end there was originally published in Xataka by Ruben Andres .