Idealista is filling up with images of houses for sale made with AI. And it’s getting harder and harder to identify them.

AI-generated content has flooded everything and it is becoming increasingly difficult to distinguish it. The call AI Slop It is everywhere; in social networks, on Spotifyin Wikipedia…even in niches as specific as that of crochet patterns. This avalanche has made us distrust almost any image that we see online, also if you are looking for a house, just because: Idealista has also been filled with AI. house catfish. We typically use the term when a person on the Internet impersonates another person and lies about their appearance. This is what is happening on some real estate sales and rental platforms. Wired already showed some cases of images altered with AIbut it is not a trend exclusive to the United States, on platforms such as Idealista and Fotocasa many ads are also appearing with images modified with AI tools. “So you can see how it would look.” It is the excuse that many owners and real estate agencies use. What they do is enhance the photos using artificial intelligence tools so that the property appears newer than it actually is or how it would look renovated. in the advertisement what this user reports in Xthey have used AI in the image of the pool to show what it would look like if the water was clean and everything was in perfect condition. In the responses to the same post, another user shows this other ad where they have used AI to put grass in the garden of the house, with a pretty bad result by the way. What you ask for vs what you get. Click on the image to open the publication in X. More eye-catching ads. In the description of the ads that users report, they warn that AI has been used to retouch some images, but what they usually do is put the images with AI first to attract the attention of those interested. Once inside the ad, you find reality: the house is falling apart. If it is specified in the description and then they put the real photos, it is not technically a scam, but it is a rather shady strategy that adds another layer of difficulty to the already difficult task of finding a house to buy or rent. Undetectable. The first image generators were not useful for making modifications because images were basically invented, but The arrival of Nano Banana was a turning point since it allows changes to be made while being consistent with the original photo. In September Images appeared on Idealista with the Gemini watermark. We cannot know what they have removed or added, but it could be used to remove moisture or some defects without it being obvious that they have used AI. In this specific case they have left the watermark, but there will be many people who do not know what it means, not to mention that removing it is very simple. There may be many more AI-modified images that are undetectable. Idealista promotes it. In 2023 the platform published an article explaining how to take advantage of AI tools to fix ad images. They showed examples such as organizing rooms, filling swimming pools or furnishing empty rooms. They also launched ‘smart text’ to generate descriptions of the properties, a function similar to those found on other platforms such as Wallapop. Recently published another article where they warned of scams on their platform using fake image generation with AI; a confirmation that it is a fairly widespread and not always transparent practice. Image | Pexelsedited with Nano Banana Pro In Xataka | Alibaba has new Open Source AI to generate videos. The problem is that it is being used to generate pornographic deepfakes

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