We thought to choose among more options would make us freer. The “choice paradox” has made us more unhappy
White or blue shirt, coffee or tea, peach jam or raspberry, car or public transport, meat or fish, cinema or afternoon on a terrace, wine or beer, potato tortilla with or without onion. A study He estimated that we take Between 10,000 and 40,000 decisions a daybut our brain prefers not to make it too … Read more