Sony and Honda have canceled Afeela, their first electric car. One more example of China’s triumph where others fail

Honda has encountered a wall called the electric car. One that has carried out the development of three of its own electric cars, another that was underway with Sony and that will have an impact on its accounts of about 22.5 billion dollars. The situation, it seems, is not the best. Honda’s jump to the electric car It seemed like an immutable reality just seven years ago. Seven years may seem like a long time but in automotive industry terms it is just the usual jump between two generations of cars. Perhaps that is why the plans, in addition to being immovable, seemed risky. In October 2019, the company announced that From 2022 it would only sell electric cars in Europe. Our continent seemed to be moving towards the electric car under pressure from regulations. Tesla was booming and the companies thought that this was the best path for our market. Today, Honda’s catalog for our country does not have a single electric car. In these years, the Honda e has obtained a very discreet result, victim of a very high price. He e:Ny1, a sort of electric HR-V, is also no longer available after selling an almost negligible number of cars in our country. Along the way, they announced the development of three new electric cars for the US market, all with a groundbreaking and futuristic aesthetic. Also a car that would arrive together with a collaboration with Sony. All of this has been cancelled. The Chinese surprise Much has changed in recent years so that Honda has gone from targeting only the electric market in Europe, developing three new cars with this technology for the United States and another with Sony, to canceling everything. And the company confirmed a few days ago that he reversed his electrical project. First with the cancellation of cars designed only for the American public. The move almost seems logical. The country still does not clearly embrace the electric car and Donald Trump is giving wings to keep every combustion car alive and without any effort. With a country of enormous distances and a charging network that remains insufficientthe electric car continues to have significant pitfalls. This cancellation has had two clear consequences. The first is an impact on Honda’s accounts of more than 20,000 million dollars. How we have the case of Stellantisthis money is not a direct loss, it is the sum of the investments already made, the fines to be paid to suppliers for unfulfilled agreements and the money that is not received from the sales that had been estimated, among other items. The second impact is that Afeela 1 has also been cancelled. This car was born from a collaboration between Sony and Honda. At CES 2023 It was already announced that it would arrive in 2026. Last year, at the same fair, the car was priced for the US market: $89,900 for the “cheap” version and more than $100,000 for the “face.” This year, at CES, we had no news. Less than three months later we know that the project has been canceled because, among other things, it rode the same platform as Honda’s other three electric cars. Once this was cancelled, producing a single car with a single platform was economically unviable. Sony’s car was sold as a leap forward for Hondaa preview of where the market was going to go. The intention was that Honda would provide the hardware and its knowledge making cars, Sony would provide the software and its experience getting the most out of elements such as cameras or sensors. Qualcomm and Epic Games were also supporting the project, the latter company creating an on-demand mobility service for the vehicle. The evolution of the automobile industry has attracted various technology companies. First it was Dyson the company that surprised us by announcing its own electric car. We know that Apple has tried to bring its own car forward and along the way he has left 10,000 million dollars. Microsoft was an investor in Cruise before its closure. Google is making efforts with autonomous cars. This company also wants Android Automotive be an essential part of the future of the electric car. Of all these companies that have been involved in the development of electric cars, all of them have failed. Only Google with Android Automotive seems to be building a long-term ecosystem, which Apple doesn’t seem to be getting it with CarPlay either. We are not talking about companies that supply hardware to automotive companies like Qualcomm or Nvidia, we are talking about companies that also they get involved in the development of a car through their software services or their knowledge to take advantage of that hardware. And, here, China is leading the market. What Sony and Honda intended was to demonstrate that two leading Japanese companies still had enough muscle and knowledge to produce a ground-breaking and competitive electric car. At that time, Xiaomi has built it itself. And Huawei is giving a lesson in China on how to take advantage of these collaborations. Right now, this last company collaborates with Toyota on the latest electric vehicles they have launched for the Chinese market. Its cars have their own ecosystem developed by Huawei that relies on, among other things, the electric motors that Huawei also develops. That is, the Chinese company is in charge of providing its parts and its software knowledge for the ultimate control of them. Huawei and Xiaomi are taking over the operating systems of Chinese electric cars with HarmonyOS and HyperOS. Both companies have extensive experience designing interfaces and digital experiences for the user, an essential service in China to sell electric cars and where Europe, Japan and the United States are still in their infancy, if we compare ourselves to what we see there. Specifically, Huawei has spread its tentacles in the industry until getting its hands on Toyota developments and having cars on the street that will rival Porsche, like the Aistaland GT7sedans that … Read more

I have calculated how much I will spend on gasoline this Easter. I’m already looking for an electric car

Tomorrow, March 28, will mark one month since the United States and Israel attacked Iran in an offensive that appears to be stalling. Four weeks since the Strait of Hormuz was effectively closed, since the price of oil skyrocketed and gasoline prices skyrocketed. Four weeks paying more for our deposits. Four weeks looking at electric cars with different eyes. Tied to fuel. The price of gasoline and diesel has fallen significantly since the Government applied the discount on VAT on hydrocarbons. The market, which was beginning to reach two euros/liter, has relaxed in the case of gasoline (1,562 euros/liter on average), according to dieselgasolina.combut it is still very high in the case of diesel, which remains at 1,773 euros/liter. This gap between diesel and gasoline is making let’s live an unprecedented situation. Already with the war in Ukraine we saw the price of diesel skyrocket. Now, with Russia already out of the market (at least the legal one) and with a new tension in the supply chain, Europe is witnessing an increase in diesel prices for having gotten rid of its refineries over the years. A considerable saving. Taking prices in Spain as a reference, the savings in the cost of using an electric car were already high in recent years. But this has skyrocketed in the last month. Spain continues to be dependent on diesel for an aging fleet where diesel is used by 57.1% of the total volume of cars, according to Anfac. although new cars sold with this technology are very few. And in Europe the x-ray is very similar. This has made many look at the electric car with different eyes. How we tell you our calculator and the professionals themselves explainthe more kilometers traveled with an electric car, the cheaper its cost of use. Or, simply, the greater the gap that exists with gasoline. Let’s give an example, with diesel at 1.773 euros/liter, traveling 100 kilometers with a car that consumes five liters of fuel costs 8.86 euros. In the case of gasoline, if the car consumes seven liters on average, the cost to travel 100 kilometers is 10.93 euros refueling at 1.562 euros/liter. With an electric car that consumes 20 kWh/100 km on the road, the cost is the following: Domestic rate (10 cents/kWh): 2 euros/100 km Direct current recharging up to 50 kW (20 cents/kWh): 4 euros/100 km Direct current recharging up to 150 kW (30-45 cents/kWh): 6-9/100 km Direct current recharging above 150 kW (60 cents/kWh): 12 euros/100 km Winner? Yes, especially the slower we reload. And the comparisons between a combustion car and an electric one are somewhat complicated since the consumption of the car on the road (quite variable between electric cars) and the price of the chargers come into play. Below we will leave a practical example but first we will make some details clear: The consumption of an electric car on the road has important differences. A Tesla Model 3, perhaps the most efficient car at the moment, consumes about 16 kWh/100 km at sustained rates of 120 km/h. A “gastón” car can go at 24 kWh/100 km. That, with high rates, means recharges of up to four euros more per 100 kilometers The real savings of an electric car are in slow recharges, especially domestic ones. Here, rates vary greatly. There are flat rates of 15 cents/kWh but those who have license plates and a favorable environment can charge at 0 cents/kWh for a good part of the year. In our case, we are going to assume 10 cents/kWh. On a trip like Easter, it is very likely that we will stop to sightsee in a city or to eat. At these stops, slow or direct current charging can be done but at low power, below 50 kW. Just as service stations have loyalty cards and programs, electric car users can also take advantage of subscription rates to save money. We will leave them aside because the possibilities in both cases are very wide. Our example. To understand whether or not we save money, let’s assume that this Easter we add a trip of 2,000 kilometers. In it, we will leave with a full battery, as a typical electric car user would. Our electric car has a range of 400 kilometers. The round trip will take us 1,200 kilometers and we will do another 800 kilometers moving from one place to another, getting to know new places. Let’s assume that the car’s consumption is 20 kWh/100 kilometers and that the battery has a size of 80 kWh. Thus, we are going to assume the following recharges: We leave home with 100% (80 kWh and 400 km) and we stop when we have 10% battery left (8 kWh and 40 km) We fill the battery with a high-power charger up to 80% (we have recharged 56 kWh and have 320 km available) and we arrive at the destination with 80 km left in the battery (20%) At the destination we charge the battery to 100% to move with a 50 kWh charger. We have a second recharge at destination. We are going to do 800 kilometers of tourism, that is two full batteries which is equivalent to the first full recharge already mentioned and a second to have another 400 kilometers ready. On our return we will repeat the move: we will charge in our holiday area (third recharge at destination) with a 50 kW charger up to 100%, we will repeat the fast charging on the road at more than 150 kW and we will fill the battery at home to 100% to check the real cost. Here we will arrive with 20% battery. The expense. Taking all this data, we have the following results: First recharge on the way up to 80% (56 kWh at 0.60 euros/kWh): 33.60 euros First recharge at destination up to 100% (72 kWh at 0.20 euros/kWh): 14.40 euros Second recharge at destination up to 100% (80 kWh at 0.20 euros/kWh): … Read more

MG reveals the secrets of MG SolidCore Battery, the first semi-solid batteries for electric cars that will arrive in Europe

Without the light effects that precede a big announcement but with the security of someone who knows they have something good on their hands. MG met us in Frankfurt, met us on the outskirts of the city and put it before our eyes. The car and its tools. The weapons to continue gaining ground in a battle that seems long. Because with a quick presentation and a talk with its managers, the Chinese company revealed the two great advances with which it intends to continue gaining ground in the European automobile market: a new hybrid system and, above all, its semi-solid state batteries that will arrive with the new MG4 Urban EVa kind of evolution of the current MG4 Electric with which it will coexist in the market. In 2025, MG was the brand with Chinese capital that achieved the best results in Europe. Also in our country, where it reached 45,163 registered units. The formula for success has been based on the launch of vehicles for the access range. Cars at low prices, very spacious and equipped. But, above all, very competitive if we compare them with the competition. The strategy is paying off. Both in vehicles with combustion engines, where the brand does not have to pay tariffs, and with the MG4 Electric, which became among the best sellers in many European countries. The recipe at that time was simple: attractive price, good interior space and versions with a lot of power. Now, MG seeks to take a qualitative leap. Continue convincing and gaining ground in those who are undecided. But, above all, they bring technology that is currently not available to any other brand. Some semi-solid batteries to capture the market Our gazes, therefore, were pointed at the stage where the brand representatives were passing, but what was truly important was behind us. There, behind a curtain, the new MG4 EV Urban, a compact electric car that wants to position itself as the most advanced electric car of the moment. At least if we pay attention to its battery. At 4.44 meters long, the new MG electric car is a canonical compactor, of those that continue to triumph in the European market. To test it we will have to wait a few months but we were able to sit in it for the first time and see first-hand that we are facing a qualitative leap in quality in the interior. The car does not represent an aesthetic revolution on the outside and, of course, is less striking than the current MG4 Electric. But packaging does win. Inside, materials have improved and the perception of quality has risen. The screens are accompanied by physical buttons to control the climate and volume with wheels and controls that offer good touch. The sound of the speakers surprised me with their good quality (yes, I have to say that I don’t have the best ear among the staff). Xataka). And it has interesting details such as the controls that we already saw in the MGS6 EV on the steering wheel or a slightly rough mobile phone wireless charging surface so that the phone does not move. The new MG4 We will talk about all this in greater detail when we can get our hands on it to taste it in motion. Until then we will delve into the technology with which they want to hit the table with batteries that they already mass-produce. They are called “MG SolidCore Battery”. Because the MG4 EV Urban will be the first electric car in Europe to use semi-solid state batteries. With the promise that the car will not face a superlative extra cost. On the contrary, they told us that it will move in figures similar to the current ones. At the moment, the MG bestseller is around 38,000 euros but with the brand’s aid and discounts it is currently below 28,000 euros. What are these semi-solid batteries? It is the first step before jumping to solid batteries, the great promise of the electric car. They are energy accumulators that improve each and every one of the current aspects of LFP or NCM batteries, the most common on the market. Currently, these batteries use electrolytes that use liquid electrolytes to move lithium ions between the electrodes and thus generate electricity. With each discharge, lithium ions travel from the anode to the cathode through the liquid electrolyte. There the electricity is produced that is used by the motors. With recharging, the electrolyte takes the opposite path. Solid state batteries promise to forget about this liquid. This will allow, if the technique advances sufficiently, to have batteries with very ambitious ranges (more than 1,000 kilometers are targeted), in a reduced size and with more powerful charging and discharging capacity. And maintaining their security. The semi-solid state battery is the intermediate step. MG claims that the electrolyte liquid takes up around 20% of a conventional battery right now. With its new batteries, that liquid barely reaches 5%. Solidifying that space allows them to increase the nominal voltage of the battery and therefore also improve energy density. MG points out that these new batteries reach a density of 400 Wh/kg. Part of the secret is that the mobility of lithium ions increases their possibilities, they go from moving in a one-dimensional (LFP) or two-dimensional (NCM) to three-dimensional movement using the solid electrolyte. What does this translate into? The batteries of the new MG4 Urban EV will be smaller but will be able to travel the same number of kilometers as the current model. Although no specific figures have been confirmed, the leap forward should be qualitative because It is an evolution that feeds on itself.. If the battery is denser, it can be smaller to travel the same number of kilometers. At the same time, the weight of this accumulator is lower and the car is more efficient, resulting in better consumption data and, therefore, autonomy. But it also has other types of advantages such as less … Read more

Mexico is developing its first electric car and Puebla has the responsibility of delivering it: Olinia

Mexico has a plan: the ‘Mexico Plan‘. It is the roadmap to attract investment and develop industries such as biotechnology, that of semiconductors either that of electric cars. With tariffs, Mexico has realized that it must depend more on itself, and Olinia will be a way to achieve this. It is the name of a family of ‘Made in Mexico’ electric cars that was put on the table last year as part of that ambitious plan. And it needs -a lot- of money to get started. The plan. In Mexico there is a beastly infrastructure to create cars. In fact, the United States bought thousands of units of those cars manufactured in Mexico each year. However, Trump’s latest policies They convinced some manufacturers to move to American soil. That made the Sheinbaum government realize that they need their own industry to achieve technological sovereignty, and Olinia was the answer. in language nahuatl“olinia” means “to move”, and is the name of a family made up of three types of 100% electric and cheap vehicles: A small one for the personal mobility of young people and taking their children to school, as an alternative to buying a motorcycle. One for mobility in the neighborhood. One for last mile merchandise delivery companies. Puebla. During these last few months the development of the car has been moving, but recently we have had two interesting developments. The first is the manufacturing area. Puebla aimed to be, due to some plants they had, a systems supplier for the Olinia. The Technological Institute of Puebla would be in charge of some tasks, such as design, but now everything will take shape there. It will be one of the 60 technological innovation projects that will be developed in Puebla over the coming months, but it is evident that Olinia is the most visible piece of the strategy. The Government stated that the project is very advanced, but that we will have to wait until June for the launch of two prototypes. The car platform show me the pasta. This is not only a boost for Puebla in the particular struggle with Jalisco and Sonora to become the spearhead of the Mexican technology sector, but a declaration of intentions. It seems that the car is closer than we think and that commercial goal set in 2027 will be met. But something fundamental will be financing. Olinia is a program backed by public money (scarce so far, according to Bloomberg), but it is already noted that a few more million from private capital will be needed for it to see the light. At least, another 200 million dollars What the Government is looking for to be able to produce these first models in something that they describe as “a common practice in the market when talking about relations between governments and automobile companies.” Lithium. Little by little, Olinia is taking shape and phases of development are being completed. The intention is for them to be short-range cars for short-distance urban trips, but beyond the issue of financing, there is something on the horizon that could put a brake on the Mexican electric car: lithium. Because Mexico has some of the most important lithium reservesbeing a crucial component for the batteries of any device, but it is not produced on an industrial scale. And if it wants to be technologically and economically sovereign, perhaps the focus should be on discovering how to achieve a stable production of lithium and other critical minerals. In Xataka | The United States knows it has a problem with rare earths from China. And he believes he has an alternative: Mexico

China and the electric car

October 1973. The world is divided into two clearly differentiated poles. We are in the middle of the Cold War and the clash between the United States and the Soviet Union has spread across half the world. The Missile Crisis is beginning to be far away and the confrontations between both powers are moving to Asia and Latin America. The Operation Condor in Americathe battles in vietnam either Cambodiato give just a handful of examples. And the Yom Kippur Warof course. It was, as we said, October 1973. Egypt and Syria, taking advantage of the Jewish holiday of Yom Kippur, attack Israel with the primary objective of recover the land lost in the Six Day War. But also with another very clear one: to demonstrate that Israel was not invincible. The attack catches Israel, which is supported by the United States, off guard. Little by little, they manage to stop the bleeding and the Arab countries stand up. They have a weapon that goes beyond bombers: oil. An embargo on all countries that support Israel causes energy chaos. The Oil Crisis has an enormous impact on society and, especially, on the American automobile market. The savages muscle car they are domesticated. In the second half of the 70s, the customer no longer appreciated those huge engines that were the watchword of the country. And one country had exactly the car that the American wanted: Japan. Toyota, Nissan and Honda They made their way at a frenetic pace through the streets. The country had achieved an evolution that was key. The efficiency (and later they would discover reliability) was its great value. And Ford and General Motor were quickly relegated to the background because nationalism usually falters when the customer’s pocket is touched. Now, a new war and a new crisis threatens to bring a paradigm shift to the automobile market. The electric car is at its best moment to convert the skeptic. And the country that is bidding hard to gain a foothold is China. A new paradigm Explains my colleague Alba Otero that with the Oil Crisis of 1973 four million barrels left the market. Today, the blockade of the Strait of Hormuz is five times more serious. The world is more interconnected, there is greater production but the market is also more sensitive, with a closed energy funnel and one of the largest fuel producers, such as Russia embargoed for its attacks on Ukraine. The rope is tight. So tense that the price of gasoline has skyrocketed. Diesel is much worse, with prices for “basic” fuel that are close to those offered by 98 gasoline. In two and a half weeks, the price of diesel has skyrocketed by almost 50 cents/liter on average in Spain. The prices are so high that right now it eats up any type of savings promoted by this fuel. A car that uses 5 liters/100 kilometers costs the driver 9.55 liters per hundred kilometers. An electric car with a consumption of 20 kWh/100 kilometers (which is not surprising) needs to pay 0.50 euros/kWh to match its price, a high figure that is associated with high-power recharging. If the car consumes 16 kWh/100 km, such as a Tesla Model 3 that circulates relatively unconcerned about consumption, it will improve spending on all recharges below 0.625 euros/kWh. A diesel car that consumes 5 l/100 km is paying almost 10 euros. An electric car with a domestic rate does more than 600 kilometers for that money The gap is even greater if recharging is done at home. Right now, those who pay 0.15 euros/kWh, which is not a particularly attractive rate, can go 100 kilometers for 1.50 euros. They are 8.05 euros less per 100 kilometers. The difference is so substantial that if this new crisis continues and prices remain high, we are facing the best breeding ground for the electric car. The interest of potential buyers is increasing significantly. In fact, Google searches related to the terms “cheap electric car” have soared just when more and more models begin to arrive on the market. In recent months, the avalanche of electric cars has been unleashed. We have all kinds of options. From premium cars with hundreds of kilometers of autonomy that are equal in price to gasoline cars, like the BMW iX3 or the next Mercedes GLC either electric CLAto attractive vehicles for families such as Kia EV5, Renault Scenic either Peugeot 3008as well as urban mobility vehicles with recognized success as the BYD Dolphin Surf (one of the best-selling electric cars in Spain) or the Renault 5with the first demand band covered. Without forgetting, of course, the Tesla Model 3 and Model Y whose low consumption and very low interest financing allow them to continue to be some of the most interesting models you can buy. The context is especially important in a Europe that is moving towards the electric car. 2025 emissions targets pushed back to 2027 but manufacturers will have to comply with an average to be calculated in that period of time. This leads us to most expensive combustion cars in the coming months (to be less attractive and, if sold, offset possible fines) and more affordable electric vehicles (to lower average emissions). General photography is also particularly interesting for Chinese manufacturers. Absolute technology dominators and of electric batteriesit is the country that can tighten the most on price even if tariffs on their electric cars remain. Spain is one of the countries where we are most sensitive to price and where we are most willing to buy vehicles with an attractive quality/price ratio. Of the 10 best-selling electric cars So far this year, two are Chinese and have prices significantly lower than the competition, such as the BYD Dolphin Surf and BYD Atto 2. The weight of this country is more forceful among plug-in hybrids: four of the 10 best-selling cars are Chinese cars. Spain is by no means a general photograph of Europe. But it does give clues … Read more

The electric rental car still cannot find its place. Hertz tried it and it cost him 4 billion to discover it

In October 2021, Hertz announced with great fanfare that bought 100,000 Teslas worth 4.2 billion dollars. It was the biggest bet by a vehicle rental company on electric vehicles. He didn’t know what he had gotten himself into. And four years later, that bet has ended up becoming one of the most expensive lessons in history, because between 2023 and 2025, the company has accumulated losses of more than 4.5 billion dollars, a good part of them directly linked to that decision. What went wrong from the beginning. The business of a car rental company is not just renting, as they also need to sell the vehicles when they are paid for at the best possible price. And that is where the electric became a basic problem. electric cars They depreciate faster than combustion ones in the first three to five years, something that Hertz saw firsthand. When the fleet of Teslas began to lose value, the company was unable to place them on the second-hand market at a profitable price. The final blow came when Elon Musk decided reduce the price of new Teslaswhich automatically dragged down the value of the used cars that Hertz had in its fleet. In detail. Added to that were other problems that were not in the script. Electrical repairs they were more expensive Compared to combustion vehicles, tires wore out faster and many drivers simply did not want to rent an electric car. In addition, it should be noted that the charging network in the United States was (and partly still is) insufficient for travelers who do not fully know the specifics of charging an electric car. According to MarketWatch, electric cars in the United States they are not popular among rental customers precisely due to the scarce network of charging points in the country. And a car stopped in the parking lot does not generate income, but it does generate costs. The numbers of the disaster. In 2024 alone, Hertz registered a net loss of $2.9 billionafter having closed the first nine months of the year with 1,332 million in the red. The company rapidly sold the 30,000 electric vehicles that it planned to liquidate, and in 2025 it closed the year with a net loss of 747 million, although with an improvement of more than 2,000 million compared to the previous year. The results of 2025 We met them precisely a few weeks ago, in their financial report. The numbers are improving, but right now Hertz’s stock is trading near historic lows and the market does not quite believe the recovery. It’s not just Hertz. The company has not been the only one that has gone through this bad experience, in fact it has been a warning sign for the rest of the competitors. Avis Budget Group, the second largest global vehicle rental group, closed 2025 with losses of nearly 1 billion dollarsthe main reason being its electric fleet in the United States. The company had to register more than 500 million in asset impairment by reducing the estimated useful life of its electric cars, which caused them to plummet in the stock market by more than 20% in a single day after presenting results. Avis CEO Brian Choi even publicly acknowledged to investors that the quarter’s results were “unacceptable,” according to picked up SherwoodNews. Between the lines. A McKinsey report from April 2025 pointed out that only one in ten American consumers is considering going electric with their next purchase. If the customer who rents a car does not want an electric one, because he does not know where to charge it, because it generates range anxiety or simply because it is not comfortable, the rental company has an expensive vehicle that depreciates quickly and that spends too much time without generating income. Therefore, the equation does not work. And now what. Hertz has promised that 2026 will be the year of the turning point. The company anticipates revenue growth of between 4% and 6% in the first quarter of this year and has once again placed the depreciation target below $300 per month per vehicle, which was the figure it always indicated as the profitability threshold. Avis is also looking ahead cautiously. Both companies hope to improve results in 2026, relying on younger fleets and managing its electric cars more conservatively, adapting its presence in markets where there is a more mature charging infrastructure, as is the case in California. What is clear is that the great bet of massive electric rental in the United States has failed, at least in its first version. The electric car may have a future in rental fleets, but not at any price, not in any market and, of course, not without the customer being willing to get into it. Cover image | Ernie Journeys In Xataka | No matter what you do: the wheels of your car are revealing your position to anyone who wants to monitor you

If the question is how Seat has lost 100% of its profit in its best year, the answer is simple: Chinese electric car

The electric car continues to be Seat SA’s great debt. The company that houses Seat and Cupra could be popping the champagne with record numbers, but a decision has destroyed its profit margin despite billing more than ever and selling more cars than ever. The numbers. Seat SA has presented results. The company that houses Seat and Cupra has made public its 2025 numbers with record figures that invite optimism: 15.3 billion euros in turnover (5.1% more than the previous year) 586,300 cars delivered (5.1% more than the previous year) More plug-in hybrids sold than ever, with a growth of 62.9% More electric vehicles sold than ever, with a growth of 65.9% But the figures are obscured when we talk about benefits. And the company barely retained 40.9 million euros of net profit, 92% less than the previous year. And the data on its operating profits is even more dramatic. Seat indicates a million euros with a drop of 99.8% but that figure is subject to IFRS (international financial standards). Seat reports in its results note of -93.1 million euros as a result of exploitation with Spanish financial standards, along with a cash flow of -431 million euros after investing 1,300 million euros in CAPEX and R&D, which add up to a total of 6,200 million euros invested in this item since 2020. A strategy that works. In 2022, with Wayne Griffiths at the helm of the company, Seat SA took a turn in its strategy. The then CEO said that “Cupra is not the end of Seat. Cupra gives Seat a future and the future is electric. The future is Cupra.” Three years later, Cupra has sold 328,800 units, 56.1% of Seat SA cars, with a growth of 32.5% compared to 2024. So, Seat SA had just lost more than 450 million euros in two years. The company has managed to refresh its image and move customers towards more expensive models that leave a greater profit margin. It is never good news to sell fewer cars (Seat sold 257,400 units in 2025, 17% less than the previous year) but the company has managed to compensate for this decline by selling more expensive cars. And not only that, increasing sales. The electric car. In addition, the company has achieved a substantial increase in sales in its most electrified models. However, if Seat has lost relevance in the market it is because its offer, right now, is anti-competitive where electrification is demanded. In fact, the ECO label (and in mild hybridization versions) will have to keep waiting in models like the Ibiza or the Arona. Markus Haupt, new CEO of Seat since Griffiths leftalready made it clear a few months ago that It was impossible to launch an electric car with the Seat logo right now. The problem, he pointed out, is that it was too expensive and that prevented a positioning aligned with the role that Seat is currently playing within the Volkswagen Group. From Germany they understood that that affordable electric role had to be covered by Skoda and Seat will be relegated to an access brand to the motor market, with cars that are already veterans in the market and very little electrified engines. Cars in which no money has been invested but they continue to report profits despite the fact that their sales have been declining. Looking at the volume of electric sales in Europe, it seems that it makes sense not to continue loading up on models that can be cannibalized within the Volkswagen Group. And the Tavascan. Seat SA’s commitment to electric cars was to come with the Cupra Tavascan. The car was sold as a turning point for the brand with the aim of making it clear that we were facing a new image and that Cupra was not only seen as the sports version of Seat. Cupra aimed to make itself in a journey that had already begun with the Born. The Volkswagen Group decided early that for him Cupra Tavascan was competitive it had to be taken to China. But with production already committed, The European Union imposed harsh tariffs on carssince it has the participation of SAIC. The base 10% soared by another 37.6%. That has eaten into any kind of profit generated with a car that had this as its primary objective. These tariffs have not had to be paid by the Skoda Enyaq, Audi Q4 or Volkswagen ID.5, all produced in Europe. Last February, the European Commission confirmed that had reached an agreement to withdraw tariffs on this car as an exceptional case. Cupra has promised not to lower the price and to comply with an export quota. Both figures are, however, confidential. at losses. Although Cupra has promised not to lower the price, it is highly unlikely that the company would have opted for this once the tariffs had been lifted. And it is that the Cupra Tavascan was being sold at a loss despite exceeding 40,000 euros per unit. Aware that it was impossible to sell the car at a price that would allow them to make money with such high tariffs, Cupra preferred to eat that cost and lose money with each car sold. The strategy may make sense because the production commitments in China are maintained and it has helped the company to put the car on the street, make it visible and invest in brand image. Already in 2024 the brand expected to lose 500 million euros with the sale of the Tavascan. An optimistic view. The good news for Seat is that, at last, they have managed to get their Tavascan to start generating profits for the company instead of eating them. But also that Cupra remains strong with its electrified bet. The Cupra Born has been recently renovated and the Raval will arrive in 2026, made in Martorell. The company’s goal is to achieve, by 2030, a profit margin of 6%. To do this, they say, they will focus on cost … Read more

At the controls of the new MGS6 EV, the new electric competitor of the Chinese firm.

MG is the Chinese brand of the moment in our country. By sales volume, it is the company that dominates the market, with a clear focus on the low or entry range. Last year they sold 45,163 units and grew by 46.78%. If we expand the focus to the rest of the market, BYD with 25,556 units was the second Chinese brand that sold the most cars (although in this case they only registered plug-in hybrids and electric vehicles) and MG put it in the Spanish market more cars than historical ones like Citroën, Ford, Nissan or Opel. So far this yearthe MG ZS is once again positioned as one of the 10 best-selling cars in our country but there is a clear gap between this SUV, the MG3 (which has a hybrid option) and the rest of the range. In fact, of the 6,031 registrations this year, the sum of both models exceeds 5,000 units. Its electric offer, driven by the MG4 Electric, has been losing strength. Now, the MGS6 EV is the opportunity to get back on track. Why does an electric car have less autonomy than advertised? MGS6 EV technical sheet MGS6 EV BODY TYPE. Five-seater electric SUV. MEASUREMENTS AND WEIGHT. 4,708 mm long, 1,912 mm wide, 1,672 mm high. 2,835 mm wheelbase. 1,908 kg weight for the rear-wheel drive version. 2,005 kg weight for the all-wheel drive version. TRUNK. 674 liters in the rear trunk. Front trunk: 124 liters for the rear-wheel drive version. 102 liters for the rear-wheel drive version. MAXIMUM POWER. 361 HP WLTP CONSUMPTION. Rear-wheel drive version: 16.6 kWh/100 km. All-wheel drive version: 18.1 kWh/100 km. ENVIRONMENTAL DISTINCTIVE. Zero emissions DRIVING AIDS (ADAS). Required by the European Union. OTHERS. Own infotainment system, compatible with Android Auto and Apple CarPlay. Bluetooth connection for the multimedia system. Wireless charging for mobile phone. ELECTRIC HYBRID. No. Plug-in HYBRID. No. electric Yeah. Rear-wheel drive version: 244 HP and 530 km autonomy. All-wheel drive version: 361 HP and 485 km autonomy. price and launch Now available WITHOUT aid from: Rear-wheel drive version: 45,990 euros All-wheel drive version:48,990 euros Now available WITH aid and discounts from: Rear-wheel drive version: 37,789 euros All-wheel drive version: 40,789 euros The battle for the best electric family heats up Cars with an SUV body, electric, about 4.70 meters long and at relatively affordable prices. Space, price and autonomy to convince the client. These are the premises that must be clear to companies that are preparing to move on quicksand terrain. Sizes where price value is important but where the customer already seriously values ​​other attributes. Until not long ago, the Tesla Model Y It was the only candidate for those looking for an SUV electric car of this size without resorting to a premium brand. Right now, Elon Musk’s company already has to face the Skoda Elroqthe most affordable proposal (and one of the most interesting on the market) from the Volkswagen Group. And, as an alternative, Chinese proposals. we have the Lepmotor C10he BYD Seal U electric. Now the MGS6 EV is added and does so with good conditions. Thinking about prioritizing size and price, this electric SUV arrives 4.71 meters long, 1.92 meters wide, 1.67 meters high and, above all, with a wheelbase of 2.82 meters that takes the rear seats to an enormous width. Added to doors that are close to 90º when opening or a trunk that boasts 674 liters (we believe measured to the roof) and another 124-liter front trunk where we have verified that a cabin suitcase fits, the MGS6 EV is clearly committed to the family aspect. He does it with a car that, inside, has presence. Soft plastics well distributed and pleasant to the touch. Physical controls for gear selection and temperature or volume control with a good feel. It is not the best but in cabins where all physical buttons disappear, it is appreciated that the climate temperature and fan speed can be raised and lowered with physical controls. The steering wheel is good, with individual buttons for each function, without touch surfaces. It is accompanied by a 10.25-inch instrument panel screen and a 12.6-inch central one. Not made a larger screen and since it is not integrated, I almost prefer it to the. increasingly common, panels larger than 15 inches. The surface to leave the mobile phone charging wirelessly has a small textile surface and a fan to prevent it from heating up, and in the lower area there are USB sockets and a huge space where you can leave objects. Connectivity with Android Auto and Apple CarPlay is wireless. These are all details that raise the perception of quality and make MG look closely at its rivals. Where I think the proposal is a little weaker is in the system of infotainment. It feels somewhat heavy and the response to touches is not immediate. Luckily, the menus are well structured and the touch surfaces are large, so navigation is easier in this part. In addition, there is an upper drop-down menu with which you can select the personalized driving profile so with a movement of the finger and a touch we can have the car ready in the driving mode (Comfort, Sport, ECO, Snow or custom), the level of regenerative braking and the desired ADAS systems quickly and intuitively. We have not been able to test these driving aids because the route has mostly run along secondary roads. What is certain is that the system is not intrusive at all because it has not been correcting us as we linked curves. Yes, it has surprised us for the better, it has been the first dynamic contact with the car. My prejudices, I expected a car with a soft and long suspension, as usually happens with Chinese cars. Or very artificial direction. But this has not happened by any means. The suspension contains the body more than I expected and the steering transmits practically nothing that happens with the wheels but it … Read more

Stellantis has lost 22 billion euros with the electric car. Their hope to solve it is called Zaragoza

Stellantis embarked on a path of rapid and aggressive transition to the electric car. Along the way, it merged models on the same platform, wanted to convert brands to zero emissions and lost the identity of some of them. The result is 20 billion euros of real and expected losses. Now, part of his future is at stake in Zaragoza with a Chinese car. Saragossa. The news was almost a not news because Stellantis, through the mouth of its CEO Automotive Newshad already confirmed that it would manufacture Leapmotor’s Chinese cars in Spain. By then, with a CATL factory in the middle of construction and already manufacturing Stellantis small electric cars, Zaragoza seemed the best placed city, ahead of Madrid and Vigo. Last week, Filosa himself reconfirmed what was already known but expanded the information with some nuances as stated in The Aragon Newspaper. The car will be manufactured in Zaragoza and will not be alone. And the company has awarded Spain the production of up to four completely electric Chinese models. It will, therefore, be the reconversion of Figueruelas. The Stellantis situation. Although the investments were already confirmed, the last presentation of results could have raised some doubts. Then Stellantis confirmed that the electric car would have a negative impact of 22,000 million euros in your accounts. This does not mean, exactly, that it loses that money, but it is the readjustment that amounts to the cancellation of two new factories, the compensatory payment to suppliers, the money invested in new developments and the money that will no longer enter the company’s coffers. All of this is a consequence of a project led by Carlos Tavares, former CEO of the company, which has failed. The Portuguese wanted to accompany the conversion to all-electric too quickly and with a very aggressive cost adjustment. The result has been too much product at dealerships that very few have bought and models little differentiated from each other with a total loss of identity between companies. Good news (1). Firstly, because the arrival of Leapmotor in Zaragoza represents support for the electric transition in Figueruelas. The factory will be in charge of producing one of the first purely Chinese electric cars to arrive in Europe, a key step to be able to sell them without tariffs. But this also guarantees two things. The first is the opening of a new assembly line because they cannot use exactly the same one as for the Opel Corsa, Peugeot 208 and Lancia Ypsilon electric that Figueruelas produces at the moment. The second is that it increases pressure on the production of batteries that CATL will set up nearby, giving greater support to the project. It remains to be seen if the other three Stellantis models will also roll out of their doors.. Good news (2). The second part of the announcement is interesting in that the Leapmotor B10, the first car to be assembled in Zaragoza, is different from the three mentioned above and that in itself is a reason for joy for Zaragoza. And it is that the Stellantis urban electric cars have not been working well in the market. Everything indicates that, in the future, these electric vehicles will have to receive the embrace of the European customer but at the moment it is not being like thatwhich raised questions about long-term production with a plant that could operate at half gas. The Lepmotor B10 is a car that Stellantis has hopes for because it is different. It has much more striking interiors, adjusted to the huge screens that the industry has demanded in recent years. And it has purely Chinese software and development, so Stellantis can play with the price because its investments have been minimal. The company has the power to distribute the car outside of China but the development, investments and sales within China have been left to Leapmotor itself. Strengths and weaknesses. Stellantis’ decision to produce in Spain reminds us the strength that our country has gained in Europe as a productive alternative to advance electric cars. Either because labor is cheaper than in countries like Germany or France, or because energy is also cheaper, Chery or Stellantis, with Leapmotor, have decided that they will manufacture on our soil. Spain has the advantage of a well-established industry that needs reconversion. The problem is that, for the moment, it has focused on the assembly of small cars (as also happens in Martorell) which are the ones that are having the most problems to sell them or, if necessary, for the brand to make a profit from them. It would be interesting for our country to expand its presence in the development of vehicles and not only focus its industry on their production. Therefore, it is good news that Chery also bets on our country for its new R&D&i space. Photo | In Xataka | Volkswagen’s cheap electric car is manufactured in Spain: this is the new megaconstruction that makes it possible

Taiwan has almost as many motorcycles as inhabitants and a major challenge: converting them into electric ones

Taiwan has two records if we talk about mobility. It is the first country in the world in motorcycles per inhabitant. And it is the first country in the world in number of vehicles per inhabitant, as long as we remove from the equation San Marino, Guernsey (autonomous islands off the coast of Normandy that respond to the United Kingdom), the autonomous state of Jersey and Andorra, all of them spaces where, let’s say, they are used as monetary refuges. According to the data As collected by the statistics group within the United Nations, Taiwan has 999 registered vehicles per 1,000 inhabitants. But that data hides another record: almost 600 of those vehicles are motorcycles. This means that Taiwan, with its almost 24 million inhabitants, therefore has another almost 24 million vehicles. And the most recent data says that it also has more than 14 million motorcycles. The data reaches its extreme in Taipei, the capital, where there is a number slightly higher than the national average with 65 motorcycles per 100 inhabitants. Is it a lot? It’s a lot. To give us an idea, in Spain there are around 95 motorcycles (53 of them are mopeds) per 1,000 inhabitants, according to data from the European Union. The country with the most registered motorcycles is Greece, which reaches 251 motorcycles (150 of them are mopeds) per 1,000 inhabitants. A figure that doubles (by far) the Asian country. This congestion of motorcycles represents a problem for the State in environmental matters. And they want to change it by jumping to the electric motorcycle. A most ambitious challenge According to data from the Taiwan Ministry of Transportation and CommunicationsIn 2024, 14.6 million motorcycles will be counted. They are, therefore, a substantial part of the country’s carbon emissions. 55% of those recorded in Taiwan are produced by transportation. With the aim of converting the fully electric vehicle fleet by 2050the country has set various objectives ahead. The most ambitious is to prohibit the sale of non-electric motorcycles from 2040. Previously, the State has launched a campaign for customers to opt for this technology. To do this, they explain in Motorpassionthe State is giving huge sums of money for the purchase of electric vehicles. Any electric vehicle, whether motorcycle, car or truck, is taken into account in its plans to help with the purchase. But it is in the former where the discounts are most juicy because they can reach 3,300 Taiwanese dollars (NT$), about 95 euros in direct exchange, in a country where a motorcycle is around 900 euros. Those looking to change a car do have greater incentives, with discounts of up to NT$16,000 (about 460 euros). Although the state is putting pressure for motorists and drivers to change their vehicles, the results are being somewhat discreet. These subsidies have been active for three years and between 2022 and 2025 they have managed to remove from the market (to reach the maximum aid you have to scrap another combustion vehicle) just over 120,000 vehicles, adding all types of types and sizes. A figure that pales only with motorcycle sales, since each year about 700,000 vehicles of this type are registered on the market. That is, in three years the sum of motorcycles, cars and trucks replaced It barely exceeds total scooter sales by 5% in the same period of time. Getting the motorcycle market to switch to the electric market is key for the country. Not only because still the cheapest way to get aroundalso because it is key when it comes to reduce dependency that the country has from foreign oil. Having mobility that depends largely on renewable energies produced in the country itself is a significant step in its relations with the outside world. Photo | Faye Yu In Xataka | The first commercially ready solid state battery is here. And an electric motorcycle is going to take it

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