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Honda is experiencing one of its most complicated moments. On the one hand, it has canceled several launches of its electric cars in North America, has paralyzed the development of Afeela which it developed in collaboration with Sony and has announced losses of around $15.7 billion. Now they are in a moment of restructuring to get out of the slump, but they have not left aside some of their most experimental projects. One of them is PathAhead, a startup that emerged from its internal incubator that has presented a construction material made of desert sand with which it intends to pave roads in Africa. The problem they want to solve. Only about 20% of African roads are paved, according to data from Honda itself. This figure has a direct impact on the region’s economy, since in the end a place where transportation access is difficult makes logistics more expensive, limits access to markets and slows down development. Furthermore, according to the firm, conventional materials for road construction (natural sand and crushed stone) present variations in resistance depending on their geological origin, which makes it difficult to guarantee uniform quality. The solution: desert sand turned into arid. As we have mentioned before, the company behind this project is called PathAhead, and it has developed a material that it calls Rising Sand. The company describes it as the world’s first artificial aggregate made from desert sand. The process consists of agglomerating fine grains of sand (about 100 micrometers in diameter) into larger, more uniform particles using heat and pressure, increasing their resistance. Image: Nikkei Asia The result, according to the company, is roads with a useful life of more than 20 years, double that of those built with conventional materials, and a life cycle cost that is 60% lower, according to its estimates. The deployment plan. PathAhead plans to begin demonstration trials in Kenya in 2027, followed by Tanzania and South Africa. If the results are positive, mass production will begin in 2028 in its own factory in that country. The startup’s financial goal is to reach revenue of $270 million by 2034. The company has so far raised about 136 million yen (approximately $850,000), with Honda as one of its investors. Where PathAhead comes from. The startup was born within the Ignition program, which Honda launched in 2017 to encourage the creation of new businesses among its employees. Masayuki Iga, its founder and CEO, worked for years at Honda’s research center developing automotive materials. “I created PathAhead with the desire to apply the technologies and knowledge accumulated in that experience to directly address the challenges of our society,” declared Iga during the presentation in Tokyo. Why it draws attention now. Sling has increased its spending on R&D by 55% in the last five years, to exceed one trillion yen in the recently closed fiscal year. That the company maintains and even expands its commitment to internal innovation while undergoing a profound restructuring of its core business is, at the very least, a sign that it does not want to reduce its long-term bets. If PathAhead can prove that its material works on an industrial scale, it could become more than just an experimental project. We’ll see if it ends up having a place in the industry. Cover image | Sling In Xataka | The car industry has condemned the manual gear shift to extinction. A company wants to avoid it: BMW