durability

Oppo rearma in Europe based on AI, quality and durability to try to conquer a saturated market

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In recent years, Oppo has gone through a Restructuring stage in its global strategy. While in 2022 and 2023 the company had to leave several European markets due to different Legal disputes with Nokialittle by little he is returning with a renewed strategy to consolidate your presence in a market that over the years is increasingly competitive. Currently Oppo is the Fifth brand that sells more devices in China And, together with OnePlus, it is part of the conglomerate BBK Electronicsthat also controls brands as live and realme. Its expansion in Europe Not only does it seek to recover the land lost so farbut also position yourself solidly in the competitive segment of the mid -range with devices as interesting as the new OPPO RENE13 SERIES. As is We already did in 2023we have had the opportunity to spend a few minutes with Billy Zhang, vice president of OPPPO and currently responsible for the brand outside China in addition to Neil Monger, director of OPPO product marketing for Europe, to understand how the company’s strategy is evolving and what role the new Oppo renov13 play throughout this process. OPPO’s strategy to continue growing in Europe Regarding what are Oppo’s intentions in our territory, Billy Zhang explained that the brand No specific market share objectives are set or income in Europe. “Our approach is to understand the market well and offer high quality products and services. The results will be a consequence of how good we can meet demand,” he said. The Oppo Reno13 is the great bet of the mid -range brand Currently, Oppo has made its presence in Europe one of the most important in the sector and is that, as in China, it is also the Fifth brand that sells more devices in the European market. During 2024 He managed to register a Growth of 13% and reach a total of 4.1 million devices soldso its dimensions are increasingly important within our territory. One of the keys to its strategy is being the investment in retail. The company has announced an investment of 500% in the coming years to strengthen its presence both in its own e-commerce and in marketplaces and Amazon seeking not only to improve distribution, but also to offer a more accessible purchase experience and close to the European consumer while reinforcing its presence in the largest possible number of means. “Our approach is to understand the market well and offer high quality products and services. The results will be a consequence of how good we can meet demand.” In addition, something that caught our attention is that Zhang said that “a product always has to meet the user’s needs as he expects”, but “he cannot sacrifice the profit margin just to enter a price war.” At this point, Oppo clearly seeks unmark the strategy of other Chinese brands They seek to offer as much as possible. Of phones folding to artificial intelligence, what has changed in OPPO? The smartphones market changes rapidly, there is no doubt about that. In 2022, Zhang said that “perhaps in five years we are very important in the global folding phone market. Maybe number one.” However, the panorama has changed since, although Oppo continues to bet on folding With models such as OPPO FIND N3now the artificial intelligence It is the central axis of its strategy because the market claims. According to Neil Monger, The AI ​​is among the three functions most demanded by userstogether with the camera and design, so they have had to adapt their strategy towards that direction. Monger says that his approach is to “optimize and make accessible the functions of the AI ​​that already exist to offer a durable and quality experience” and, obviously, that has made its Partnership With Google it is essential today. Oppo’s AI has become one of its basic pillars In addition, I also wanted to ask about the possible additional cost when using the service that could come in the future, and the answer was very clear: Oppo does not plan to monetize the functions of AI on its devicesalthough it does not rule out exploring business models around them. “As technology progresses, costs will be reduced and we will find the best time to evaluate new options.” According to Neil Mongger, the AI ​​is among the three functions most demanded by users, together with the camera and design Does this mean that the company will set aside other projects to give AI ABSOLUTE? It is evident that no. Folding models are still very present within the company’s catalog and even mid -range devices are also being very reinforced to get a greater presence in the market, so everything seems to be much more focused on meet your customers than anything else. What a difference from the reinde13 from the rest of the devices from their competition During this interview there was something that surprised me a lot and that, among the aspects most valued by European consumers when buying a phone, we met the Durability of devices. Oppo has responded to this demand improving the materials and the construction of the reindeer13, again, with the clear intention of listening to what your community and the market in general. The brand claims to have introduced “Aerospace grade aluminum frames, increasing flexion resistance by 20% and water resistance by 36%”, so that on that side it seems that we can be calm. In fact, During the presentation itself We were able to verify that the reinde13 equip specific camera modes for use equipment under waterso they have really taken it seriously. Another key point is software support. While marks like Google, Samsung and even honor They already offer up to seven years of updates in their high ranges, Oppo has extended its five -year support in the Reno13ensuring that devices will keep at least 80% of their original performance capacity during that period. The doubt that assaults us now both in Oppo and in many other brands is whether … Read more

We have a new type of plastic, with the durability of traditional plastics and what is more important: recyclable

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During most of human existence, finding or producing food with which to sustain our population. Agrarian development millennia have allowed us to reach the point where humanity does not have to face the problem of lack of livelihood, but we have reached a point where the problem is at the other end of the chain: the problem of the waste. A new plastic. To solve it, or at least to relieve it, a team of researchers has created a new type of plastic. According to its developers, the new material is of great durability but can also be easily recycled. Recyclable alternative. This new plastic is presented as an alternative to conventional thermosye plastics. These materials stand out for their durability and are widespread in the industry: we can see them in many objects, from wheels to balls to play bowling. The characteristic that makes these plastics so resistant is their structure in which the reticulated polymers. In his secret is his disadvantage and this structure makes them impossible to recycle them, Explain the team responsible for the new plastic material. Double polymerization. The process of creating the new plastic part of the dihydrofurano (DHF), a circular monomer with double bond that can be created from biological materials, The team points out. From this monomer two polymerization processes begin, the second process being the result in a reticulated polymer. In the first process the circular structures of the DHF are cut and then link them to each other, creating a flexible and soft polymer in addition to recyclable and degradable in acid, explains the equipment. This process is part of the intact monomer In the second polymerization, these circular monomers do not open and then intertwine, but thanks to their double bond they join between them and next to the polymer resulting from the first process, everything without changing their circular structure to a linear. This second stage is what hardens the final material. A more sustainable process. The resulting polymer is recyclable using heat and can be degraded naturally in the environment. In addition, the resulting material can be altered through variables in the process such as time using the reaction or number of catalysts used, which leaves a wide range of possible materials result of the same reaction. Altering the light in the process, for example we can choose between a more difficult or more flexible resulting plastic. “The whole process, since the creation of reuse, is more ecological than with current materials,” explained in a press release Reagan Dreiling, a member of the team that developed the new material. The researcher and the rest of the team presented the details of the development of the new material In an article In the magazine Nature. In Xataka | The European waste industry has been lying for years: in 2018 everything jumped through the air and we have not yet recovered Image | Sigmund

The biggest problem of Perovskita’s solar panels was its durability. China has just resolved it

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The University of Beijing has just presented the most forceful advance of Perovskita cells in terms of durability, so far the greatest weak point of technology that promises to conquer solar panels. The news. A team of researchers has designed a Perovskita cell with a 24%efficiency, similar to that of the best silicon solar panels, than maintains 99% of its performance after 1,100 hours of operation at extreme temperatures. The context. Perovskita cells are The most promising technology to generate solar energy at low cost. Perovskitas have a crystalline structure that absorbs sunlight in a very efficient waybut unlike silicon cells, they can be manufactured through simple processes, with cheaper materials, and in flexible films. There are already commercial solar panels of Perovskita and have begun to be installed on a large scale, especially in complicated lands of Chinabut their least stability and durability prevents them from competing with silicon in other facilities, even when they are manufactured in tandem with the semiconductor to improve their performance. The problem. One of the key components of Perovskita cells, the formamidinium and lead iodide (FAPBI₃), is difficult to stabilize at room temperature and tend to degrade when it is exposed to sunlight for long periods. Which, for a solar panel, is … inopportune. FAPBI₃ degradation causes Perovskita solar cells to lose efficiency rapidly (they convert less amount of light into electricity) and are not viable to compete with silicon panels, which last 30 years. The solution. To overcome this obstacle, a laboratory from the University of Beijing has invented A new “intercalation-decalation” technique of iodinewhich consists of inserting iodine atoms into the structure of the FAPBI₃ to help better organize its components, and then eliminate the excess iodine during the heating process. The key is to facilitate the formation of lead and iodine blocks, whose atoms are joined by sharing corners in the structure of Perovskita. By favoring this configuration, the mobility of the ions is reduced that, otherwise, would contribute to the degradation of the material over time. Iodine acts as a stabilizer that improves the internal cohesion of the cell. The results. This method allowed researchers to obtain a high quality Perovskita movie, without waste that may compromise their performance. The cells that developed have an energy conversion efficiency of 24%: almost a quarter of the solar energy that affects them is transformed into electricity. But the most important thing is that they maintained 99% of their initial performance after operating for more than 1,100 hours at about 85 ° C, which is a very encouraging indicative of its durability and potential long -term use. As for lead. Lead concerns its toxicity, but today it is an essential component in the Perovskita formula: it contributes significantly to its ability to absorb light and turn it into electricity, so that commercially viable cells contain lead. However, solutions are also being investigated To eliminate it. Goodbye to defects. In addition to the one at hand, other laboratories are explored complementary solutions to eliminate defects, such as the integration of molybdenum disulfide layers (MOS₂) In the structure of the cells, which act as physical and chemical barriers, blocking the migration of those defective ions that can deteriorate performance. Both the technique of iodine and that of the MOS₂ point to the same: achieve a pure and stable perovskita that can work optimally and lasting. And convert the “great promise” of solar panels into a commercial reality. Image | Huansun In Xataka | In 2009, Perovskita’s solar panels wasted 97% of energy. Now they are ready to conquer the industry

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