divas

On October 3, the new and successful album by Taylor Swift, at least if we understand that “coming out” means the physical fact that the vinyl is available to buy in stores and that you can already listen to the songs on Spotify. Because the reality is that the North American singer-songwriter lives in a perpetual state of promotion born from the fusion a few years ago of his private life and his work as an artist. We are not with the hackneyed “the album began when the artist faced the blank page”, but with a conscious effort to maintain attention for longer than the 41 minutes and 40 seconds it lasts. The Life of a Showgirl. We can say that the album started with her presentation on her now fiancé’s podcast, she continued with that Instagram announcement of your wedding with 37 million likes and continued with his “documentary”, the second highest grossing film October in the United States. To tell the truth, Taylor Swift, while continuing to dedicate herself mainly to making songs, has mutated into a politician. More than anything because it is in a constant campaign for the attention of his fans. or even if we want to see it from a more well-intentioned and not so commercial prism, he carries out a kind of public service for his followers. It can’t produce 12 songs every month, but it is capable of leaving small recurring crumbs to keep voracious fans in need of content entertained. ‘I Bet You Think About Me’ If for a mere mortal it is impossible to please everyonemuch less if you are the North American singer-songwriter, accustomed to criticism directed more at the person than at the music itself. Nor should the chapter of Taylor Swift in ‘Family Guy’‘, where they booed her for being happy with her boyfriend and writing songs about that instead of her disappointments in love; but there is some evident point and separation between the stage Eras Tour which closed about a year ago and The Life of a Showgirl. It’s not just Taylor Swift that the conversation around her new job is going to last weeks or even months. The album came out earlier this month, but how long have your fans been talking about it? His discography is his biography and each Was It is an approach to a chapter in the life of the singer from Pennsylvania. Her followers keep Swift relevant, whether because of re-recording of his previous albumsthe recovery of his masterstheir love relationships, your friends… Not only is his discography his biography, but both have a symbiotic relationship. Few details of her life are unknown to her fans, and with each new release, Swift creates new satellite experiences. She is fully aware of the attention she receives and of the entourage that will be willing to participate in everything she proposes; how to discover countless Easter Eggs to events unthinkable for other types of creators: yaa in 2014, anticipating the release of his album 1989Swift held a series of «1989 Secret Sessions» at his different residences around the world where carefully selected fans were told that they were going to attend some kind of secret event, without knowing what awaited them. Another example is the event that accompanied the re-recording of Grid and the launch of ‘All Too Well’ (10 minute version) (Taylor’s Version). On this occasion, Swift decides to present and give her fans a romantic and heartbreaking short film video clip. So, seeing how the author usually operates and seeing that the end of the pharaonic last tour was approaching, her audience was already rambling about what her new project would be. And, as always, Swift left them a clue: in her last show she went, after finishing her last song, to an orange door, beginning the color and the entrance of the new Was. (Taylor’s Version) With the singer-songwriter we have the impression that we are in a perpetual happening of You were and vinyls. The Life of a Showgirl It came out on October 3 but we were already in the loop of their new work and experiencing their new album since that ‘Karma’ at the end of the Eras Tour. It’s all part of a person’s life showgirl: their love relationship, their NFL appearances to see his fiancé, the revelation of his new job on his own sports podcast Travis Kelce and his brother Jasonthe promotion of the different vinyl versions that we can buy even without listening to a single, the announcement of his marriage and the conversation around his engagement ring. Perhaps it all started organically thanks to its global relevance, but there is little doubt that this continuous state of promotion is a marketing weapon that it uses to its advantage. It is curious that the fact of making all the songs on the album known to the public seems like another important step, but not even the main one. We not only talk about everything lore that is created just before the release, or the enormous and lucrative anticipation of fans that ends when they finally get to hear the songs. In the case of Swift it goes much further and is renewed with each new release: On this occasion the success of The Life of a Showgirl came accompanied by an event very box office in the form of a party/launch like ‘The Official Release Party of a Showgirl’. While waiting for the doors to the room to open, a girl of about seven years old arrived accompanied by her mother. Full of glitter and wearing a dress appropriate for the occasion, the man from the cinema asked her if she was coming to a birthday; “No, I’m coming to Taylor’s,” he snapped before looking for someone to exchange his words with. friendship bracelets. And like her, groups of friends or couples add up to a number of viewers well above the average for a Friday afternoon screening. This community … Read more