Communicating with our cats has always been a complex task. A study has discovered the key: flashing

The Human-Perro communicationand vice versa, it’s really simple. After thousands of years of domestication and coexistence, dogs and humans understand each other almost effortlessly. In fact, they have even Evolved your facial muscles and eyesTo be more expressive and communicate better with us. With cats, the thing changes. We continue unraveling cat domestication And, although they are fully integrated into our homes, it is evident that there are still some Understanding problems. If you have a cat, you will know ‘talk’ with him and read his intentions, but that penetrating look is sometimes a mystery. And that is when we blink slowly. And the cat imitates us. And the magic is done. The reason is that it is the equivalent of the human smile, at least that indicated in a study. The cat smile In 2020, a study called ‘The role of blinking of cats in communication between cats and humans’ explored how this usual gesture in felines is an interspecies communication method. If you have a cat, you will know what we are talking about: that moment in which the cat stares at you and, suddenly, flashes very slowly, as almost falling asleep to, then, to open your eyes fully. He is not sleeping (well, sometimes yes), but trying to communicate with you. Karen McComb is a psychologist at Sussex University and commented that “it is something that many cat owners already They suspectedso it is exciting to have found evidence of it. ” To have that evidence, the team of psychologists did two experiments. The first experiment included 21 cats (11 females and 10 males, aged between four months to 16 years) of 14 different homes. Its owners – 14 humans participated and the instruction was clear: when the cat had eaten in their family environment, the owners had to sit a meter away and slowly blink when the cat stared at them. In the second, another 24 cats of eight different homes were included and there were two differences. The first and most obvious is that the owners were not on this occasion those who performed the flicker: it was the researchers. In addition, after blinking, they extended their hand towards the cats. The tests were recorded, analyzed and the researchers They concluded that cats slowly blin into the initial flickering of humans and, in the case of flickers by the researchers, after the same, they used to approach them to interact with their hand. If they did not blink first, they were less likely to approach in a friendly way. In addition, in the analysis of the recordings, they realized that the cats did not blink in the same way when they were alone or between them and when they were with a human who has slowly blink first. McComb’s conclusion is that it is something we can try with our cats at home, since “it is a great way to improve the link you have with it.” But … why? Three reasons are considered. The first is pure and hard survival: a fixed look is a symptom that it is alert. The cat can also consider that you are, or you can be a threat, if you stare at it, without blinking or flickering quickly, so a slow blink interprets it as you are relaxed and, at the same time, he also lowers his guard. It’s like a friendly smile. On the other hand, the researchers considered that it could be a form of imitation. It is not a secret that cats often imitate their owners and have actions that we consider funny, but that it is simply an attempt to copy human movements and actions. There are always doubts when it comes to animals such as cats and, above all, domesticatedbecause it is always possible that cats have developed that expression because humans respond emotionally when they do. The third reason is that it may have been a technique that cats themselves have perfected to cut an intense, penetrating and potentially threatening look. If they blink slowly and returned the gesture, they interrupted an awkward situation. Whatever, the researchers affirm that, whether it works as if not, it is interesting game hours or petting. And, evidently, it also has practical implications. If we know that cats feel more comfortable in environments in which they feel that the human is not a threat, it is easier to work with them in shelters or veterinary centers. Although, of course, this depends a lot on the character of each feline. As a contribution: I’ve been trying with my three cats for years. None have even paid me. Of course, as soon as I open a little latically, they magically communicate perfectly Images | Nature, Sabri Tuzcu In Xataka | Cats are not as apathetic as we thought. This is what demonstrates its wide repertoire of facial expressions

Netflix is ​​going like a rocket but stops communicating its figures. The reason is simple: everything has a roof

Netflix has announced its financial results for the last quarter of 2024, and they leave us with two closely related news. First, in 2025 new price increase is coming in countries around the world such as the United States or Portugal. Second, the number of subscribers has increased dramaticallymuch more than expected in the company’s own projections, leaving the global total at 302 million customers. The numbers. More specifically: in the United States the price for the standard plan with ads goes from $6.99 per month to $7.99, and from $15.49 per month to $17.99 in the standard plan. These are just some examples justified by the 19 million new subscribers that came to the platform in the fourth quarter of 2024. 9.8 million new subscribers were expected, so the results have far exceeded expectations, generating profits of 10.2 billion of dollars. A little more. As Netflix explains, “as we continue to invest in programming and offer more value to our partners, we will occasionally ask them to pay a little more so we can reinvest and continue improving Netflix.” That is, they are going to raise prices whenever they can, having become de facto in one of the most expensive options on the streaming scene (and if we compare it with specific competitors like Prime Video, Netflix is ​​a much more expensive option). However, he also knows that these increases have a limit. Communication is over. Possibly, Netflix already knew this in 2024. It was then, in April, when he announced that the fourth quarter of 2024, for which we have just received the data, would be the last in which Netflix would talk about the number of subscribers. From now on, apart from the audience and viewing figures that it will continue to communicate a couple of times a year, it will provide other types of data (profits, growth, budget), and will only report key subscriber figures when they are crossed. That is to say, very publicizable round numbers: possibly we will not hear about the subject again until they cross the threshold of 400 or 500 million subscribers. The ceiling is hit. What does this decision mean? Possibly, Netflix has calculated that it cannot grow much more (hence the surprise that the platform itself recognized at an increase in subscribers greater than calculated). They will stop communicating those numbers so as not to give the impression that their growth is being hindered, especially since Netflix’s growth points in other directions. The main one is the economic one: Netflix can increase its profits, and hence the price increase, as well as the recent measures that we have seen in recent months: ending shared accounts, tiers with ads… the Netflix bubble is far from exploding, but it has to diversify. Video games and more. At this time he is developing strategies such as his still timid, but increasingly clear intention to enter the video game industrywhich show that Netflix has no choice but to see its growth slow down in its original business, but that does not prevent it from becoming a diverse and multi-tentacled monster. It has also already announced that it will slightly increase its budget for creating programs (from 17,000 to 18,000 million dollars), in something that also has a declaration of intent: it is not going to slow down in its race to become one of the main audiovisual producers. . Who can deny that he is achieving it? Thanks to ‘Emilia Pérez’ she will surely become one of the most nominated producers for this year’s Oscars. Header | Netflix In Xataka | Netflix is ​​experiencing its best moment thanks to two strategies that it always promised to combat: advertising and live events

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