Almost all phones with optical zoom have the same problem. This Chinese brand believes it has solved it in a curious way

The greatest illusion trick in mobile photography is continuity between cameras. When we zoom from 1x to 5x on a telephoto smartphone, we are not moving lenses like on a camera; the mobile jumps between fixed sensors and fills the gaps with digital cropping and AI. The result is those sudden jumps in color and … Read more

The POCO F8 Pro and F8 Ultra are a great change of direction for the brand. We spoke with POCO to find out what awaits us now

POCO launched two new devices a few days ago that mark a change of direction in its strategy: the F8 Pro and the F8Ultra. The latter represents the Chinese brand’s most ambitious commitment to enter the premium segment, just eight months after the launch of the F7 Ultra in March. As we shared a few … Read more

‘Stranger Things’ changed everything for Netflix. Your problem now is finding another brand just as powerful.

The expectation is through the roof: Netflix has just taken the first steps of the final season of ‘Stranger Things’‘, which will run throughout December with several episodes, many of them feature-length. In fact, the desire of the fans is such that Netflix even saw its servers falter. A (very possibly) triumphant culmination that, however, … Read more

Álvaro Moreno and his Catholic clothing brand is just the tip of the iceberg: the fever for "chic christianity"

During the inauguration of one of its stores in Zaragoza, the Álvaro Moreno brand repeated his usual ritual: A priest toured the facilities blessing the premises and the employees, while the motto “May it be for the glory of God” was read on a large screen. The gesture summarizes the philosophy of the Sevillian businessman … Read more

Realme seeks to make the mobile phone the best street camera. And it has joined the street camera brand par excellence

Shenzhen and Beijing have two things in common: they are endless and both have been the perfect setting for two mobile presentations that have photography in the spotlight. He Vivo X300 Pro hit first, betting on a very long zoom to capture every last detail of the highest roof. The Realme GT8 Pro arrived later … Read more

In the full boom of foreign tourism, Metro de Madrid has had an idea to make its brand profitable: luxury merchandising

No matter where you go or who you ask. There are certain icons that everyone recognizes worldwide. They are part of a border -proof visual heritage. A clear example are The Olympic ringsthe symbol of peace or the dollarthe arroba or the Celebrate Smilethe smiling yellow face designed decades for Harvey Ball. If we probably … Read more

Openai has a problem with the “Codex” brand. These are all the codex that manages

Openai has just launched GPT-5-Codex. The problem is that I already had three more calls exactly the same. Why is it important. This accumulation of identical names converts the choice of tools into a headache. Each “codex” does something different, but from the outside it seems the same multiplied product. In detail. The “Codex” family … Read more

The Chinese brand has begun to make its cars in the continent

The Chinese brand of electric vehicles has launched Your first local production line In Europe, marking an important step in the industry, as it is placed as one of the first Chinese manufacturers to produce local vehicles in the continent. The company has chosen Magna’s facilities in Graz, Austria, to start the assembly of its … Read more

Dreame has presented washing machines, refrigerators and even ovens. The vacuum brand wants to become a home giant

If we look at Dreame’s catalog we will see vacuum cleanerssome Robot cleaninga hair dryer or water dispensers, but above all vacuum cleaners. That has just changed. There is a trend of Chinese brands entering the world of large appliances and in Dreame they seem to have said “hold me the cubata” because They just … Read more

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