Sydney Sweeney or Justin Bieber’s infallible business is selling underwear
For more than a decade, Hollywood stars have competed to dominate the premium spirits market, from George Clooney to Dwayne Johnson. That same entrepreneurial impulse now seems to have shifted into more intimate territory: lingerie and underpants. Justin Bieber and Sydney Sweeney are the latest stars to propose that our intimacy comes with their brand. … Read more