When Steve Jobs was Apple’s CEO he used to drive from Your home in Palo Alto until The company’s headquarters in Cupertino. It was a trip of about 20 minutes that made several times a week with his Mercedes-Benz SL55 AMG. This car, of approximately $ 120,000It was a whim that many technological entrepreneurs from Silicon Valley could afford without blinking. Jobs’s car, however, was special for a reason.
Only. Unlike any other SL55 AMG that could be found out there, the one who handled the co -founder of the apple signature had no registration. If walking on the 1 infinite loop campus you met a silver mercedes in one of its parking spaces, that was your vehicle. Now, for a long time it was not clear how Jobs managed to move in a car that apparently contradicted California’s laws.
Leasing. How our Applesfera colleagues collectApple’s leader was not doing anything illegal, but had found a way to use a car without registration over time. To get it, it simply changed Mercedes every six months. This was due to the fact that local regulations allowed new cars without identification for about 180 days. The idea was perfect, right? But there are many other interesting details.
Do not buy. While Jobs had a lot of money, fortune that these days is using its widow Laurene Powell JobsI didn’t buy a new car every time I needed it. The technological environment Itwire had the opportunity To interview more than a decade ago to Jon Callas, who was CTO of Entrust and had worked on several positions in Apple. Callas said that Jobs had a leasing agreement that allowed him to renew his car for an identical one every year.
Obsession. So why did all this the co -founder of Apple? Apparently, to preserve your privacy. Registing can reveal personal information about the vehicle’s owner, so Jobs wanted to avoid this. An interesting note is that, at least between 2006 and 2010, the businessman committed very few infractions. Wired counts that in that period of time he received two citations, both for speeding in Santa Clara.
A peculiar guy. Jobs was a very particular visionary. In some aspects of his life he was very rudimentary. For example, he lived practically without furniture at home because none convinced him, Although he had a “secret room” in Pixar to develop his ideas. In certain areas I did not doubt that when He ordered a yach of 120 million dollars whose lines and minimalism remember an Apple product.
Images | Mercedes-Benz Ag | Apple | Joe Ravi
*An earlier version of this article was published in August 2024
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