Production of the current Citroën C4 and C4 in The Automotive Tribunewill move to Kenitra, in Morocco. It is a hard blow for automobile production in our country.
what has happened. According to “solvent sources” cited in this specialized newspaper, the new generation of these vehicles will begin production in December 2029 at the Stellantis plant in Morocco. The company has not confirmed the date, but has indicated that “the C4, like any other vehicle, has a life and production cycle, but that does not mean that the factory does not have other possible projects on the table that guarantee its viability.”
New platform, new strategy. This fourth generation of the C4 and C4 X will be mounted on the platform STLA Small —the last of that family— and will foreseeably start at the end of 2029. This platform has already been awarded to the Vigo and Zaragoza plants, but in a official announcement January 2025, those responsible for Stellantis pointed out that “the Madrid plant will have a future in Villaverde beyond the current Citroën C4, for which the Group is working on several scenarios that will be communicated in due time.”
Villaverde’s future is uncertain. The future of the Stellantis plant in Villaverde (Madrid) now seems more uncertain than ever. The company has not given details about that future, but several hypotheses are being considered. On Autoblog they point out that the group plans to transform this plant into a satellite structure of the Figueruelas plant (Zaragoza), as the one in Mangualde (Portugal) is in Vigo. That would see the adoption of the STLA Small platform dedicated to compact electric vehicles.
But there are favorable comments. At least if we pay attention to the statements that Carlos Tavares, CEO of Stellantis, made a year ago expanding. He then commented that “Madrid is a very good example of a factory that over the last ten years has made a great transformation to improve costs, quality and performance.” The then CEO of Citroën, Thierry Koslas—relieved this summer by Xavier Chardon—agreed with these assessments, stating that this plant “is taken as a reference in costs and quality.”
The same thing already happened in Italy. In summer we already reported how Stellantis had announced an investment of 1.2 billion euros in Morocco to expand the production capacity of its plant in Kenitra. The objective: to be able to produce 535,000 cars a year there, which would place it at the level of Vigo. The company already produces the Citroen AMI either Fiat Topolinoand the latter, by the way, began their journey with controversy. Stellantis, which has historical brands like Fiat or Alfa Romeo, has gone leaving aside car production in the transalpine country.
Why Morocco. The transfer of the manufacturing process to Morocco seems to respond to the search for a stronger presence in the Mediterranean region and also in its intention to increase its competitiveness. Or what is the same: rationalize production costs and capacities. The European industry is moving towards countries with lower labor costs, less strict regulations and greater tax advantages, and Stellantis is no exception. Already in 2022 they had invested 300 million euros to update the Kenitra plant and introduce the Smart Car platform. Morocco is positioning itself as a rival to beat when it comes to manufacturing cars at a very low price, and even China is taking note.
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