How has the internet changed in 2025? It’s too broad a question, but if there’s anyone trying to answer it, it’s Cloudflare. The company has published an extensive summary of the most important thing this year and among the numerous conclusions there is one that has surprised us: Spain is the country with the fastest internet connection in the world.
Spain at full speed. in the studio stands out that Europe was the clear leader in terms of the best internet connection speeds. Here Spain was also the protagonist, because it was the country with the highest download speed in 2025, with 318 Mbps on average (25 Mbps more than in 2024). It was also the best in terms of upload speed, with 206 Mbps (13 more than in 2024).
A possible person responsible. Cloudflare indicates that the reason why Spain leads this unique ranking is probably in the program UNICO-Broadband (Universalization of Digital Infrastructures for Cohesion).
This initiative has been going for years and the current goal was to achieve an infrastructure capable of providing services at symmetrical speeds of at least 300 Gbps, scalable to 1 Gbps, and achieving 100% coverage in 2025. Achieving everything is almost impossible —Hello, rural Spain— but that effort certainly seems to be paying off.
Spain also more than meets the metric of latency under load: even on intense connections, response times are very good.
We also enjoy excellent latency. Data download and upload speeds are important, but so is the latency of the connections: the lower it is, the more fluid the communication is, especially in video conferencing, gaming and streaming applications.
Here Iceland takes the cake with only 13 ms, but Spain is still among the best with 19 ms. Things are even better in the so-called latency under load, which measures how long it takes a signal to go and return (the ping) when the internet connection is under intense load (playing online, watching 4K videos). In that metric, much more realistic than “resting” latency, Spain is in third place with 89 ms, a truly remarkable figure.
Years as leaders. These results may surprise, but in reality Spain already led these rankings in past editions of Cloudflare’s annual summary. It happened in 2024and also in 2023which is undoubtedly great data that shows that despite the problems that may arise, most users have access to an enviable infrastructure.
More traffic than ever. Global internet traffic grew by 19% in 2025, and the person most responsible for that traffic was the Googlebot that searches the internet to index it and make it easier for us to find all types of data in the Google search engine. Although crawlers from AI companies are gaining ground, they are still a long way from Google’s activity, and with good reason: all types of websites want to be “crawlable” in order to be “findable.” The same does not happen with AI.
The higher the ratio, the less traffic these chatbots send to content websites. Anthropic is the worst here, and Google, of course, the best by far.
What happens to AI in 2025. There are many metrics related to AI this year. For example, Anthropic is the platform that sends the least traffic to content websites (ahead are OpenAI and especially Perplexity). This also causes platform crawling bots (GPTBot, ClaudeBot, PerplexityBot) to be “blocked” in the robots.txt files of many websites to prevent them from collecting data without permission to train their models.
Google continues to reign. The list of most popular internet services Not much has changed around the world: Google leads that ranking, and is followed by Facebook, Apple, Microsoft and Instagram. It’s probably more interesting to see what data Cloudflare is reporting on the most popular generative AI services.
There the winner is not a surprise (ChatGPT), but the order of the rest of the contenders is striking, because they are then followed by Claude, Perplexity, Gemini and Character.ai. Grok is in ninth place and DeepSeek in tenth, for example. That list will surely be very different in 2026.
Image | Sasha Pleshco | Stephen Phillips
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