The price rise announced by Sony on March 27 (which places the PS5 at 649.99 euros and the PS5 Pro at 899.99 euros from April 2) has opened a debate that goes much further than that of the increase itself. Because industry analysts have started to do the math and believe that even more terrifying figures are coming than what PS5 is going to cost: what PS6 is going to cost.
Arms escalation. The PS5 cost 499.99 euros when it hit stores in November 2020. On April 2, 2026 it will cost 649.99 euros. More than 150 euros difference in five years, and it is exactly the same hardware. And it is not the first time that Sony has revised the prices of its current generation upwards: the company already did it in August 2022 and did it again in April 2025then focusing on the Digital Edition of its console.
The pattern. What is striking is not only the rise itself, but the pattern: the consoles of this generation They have been getting more expensive for years instead of becoming cheaper, just the opposite of what had happened historically, and which obeys more to common sense in that we are talking about progressively more outdated hardware. However, it is a widespread movement: Microsoft did the same in October 2025 with their Xbox Series.
What the analysts say. Three voices from the sector They agree that what happened with PS5 is not an isolated case but a sign of what is to come. Mat Piscatella, senior analyst at Circana, admits that the magnitude of the PS5 rise has exceeded all industry expectations. Serkan Toto, CEO of the consulting firm Kantan Games, goes further: a PS6 model at $999 “is not impossible.” And Joost van Dreunen, a video game professor at the NYU Stern School of Business, believes the market is headed toward a world in which a $1,000 console will be the norm, and gaming will become a luxury expense.
The reason: the component crisis. As we know, the cost of hardware has skyrocketed and the price of DRAM and NAND memory has risen 80 to 90 percent since early 2026. Demand for artificial intelligence data centers, which require huge quantities of memory chips, has strained the global supply chain, and consumer electronics makers are absorbing the blow. Added to this are tariff tensions driven by the US administration and logistical disruptions in parts of Asia.
Better at once. Toto believes that Sony appears to have decided to apply a single substantial increase now, rather than chaining together several smaller increases over time. This maneuver has an additional advantage: if the market stabilizes later, Sony would have room to lower prices or launch promotions. Furthermore, with Xbox weakened and nintendo In another completely different segment of the market, the Japanese company can set prices with a margin of maneuver that it did not have in other generations.
It’s not all pessimism. Not all forecasts point to four digits. The KeplerL2 leak expert calculate that the current cost of manufacturing a PS6 would be around $760. With that figure, a launch price close to $699 would be theoretically viable if Sony accepted that part of the hardware would be paid for out of pocket, as it has historically done with its consoles. The lack of direct competition, however, may push Sony not to contain the price as much as in other generations. In any case, the crisis of components and, above all, a ‘GTA VI‘which will catapult PS5 sales makes it unlikely that we will see the launch before 2028.
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