According what was published by BloombergMate Rimac, CEO of Bugatti after the merger of Rimac with Porsche, wants to take absolute control of one of the most prestigious brands in the world of luxury supercars. This could be a golden opportunity for Porsche, which have more serious problems to worry about, can release ballast by getting rid of the luxury car brand.
How the Bugatti cake is divided. Right now, Rimac Group already controls 55% of the company, compared to 45% held by Porsche. According to information published by BloombergRimac would be trying to buy their piece of the Bugatti pie for more than 1.1 billion euros. “It’s no secret that we are in talks,” said the Bugatti CEO during an interview in Singapore.
To launch the purchase offer, Mate Rimac has sought the support of international investors and, if everything goes as expected, the transfer of shares could be closed in 2026 and the brand would remain entirely in the hands of the Croatian businessman.
Why do you want to stay with Bugatti? According to confirmed Rimac himself is tired of having to negotiate every decision made at Bugatti with those responsible for Porsche, and prefers to set the course in his own way.
“I just want to be able to make long-term decisions, make long-term investments and act differently without having to explain myself to 50 people. When you deal with a corporation, there are so many factors. It’s families, a lot of families. It’s an emotional issue.”
Porsche is thinking about it. Although Bugatti seems to have found its way with the latest launches, Porsche is not at its best, burdened by sales that They don’t stop falling in China and maneuvering to avoid tariffs from the USA.
The Germans have invested a lot in electrify your carsbut sales have not taken off as much as they expected, so they have had to redirect their strategy and continue betting on gasoline engines in various models. For a brand like Porsche, selling its share of Bugatti now would be an easy way to recover part of its investment and take off the pressure of having to decide between two sides.
Bugatti will continue to sound like gasoline. Mate Rimac seems to be clear that for an electric supercar brand He already has Rimacwhich is why it has confirmed that the cars that go on sale under the Bugatti seal will continue being internal combustion. “All customers expected Bugatti to go fully electric and digital under my leadership. And they got just the opposite. There will be no fully electric vehicles at Bugatti in the near future,” said Rimac. in an interview for Business Times.
Bugatti’s CEO is convinced that millionaires who buy these supercars They do not want to be left with only “the silence of an electric motor”, adding that “even with the strength of the Bugatti brand and the design of the Tourbillon, if it were electric, we would have difficulty selling it. “Customers prefer pure combustion engines, but hybrid solutions offer performance advantages, regulatory ease and fewer requirements in certain countries.”
Rimac is not the only one who thinks that supercar buyer He is very reluctant to electric motors. Lamborghini also has its reservations when it comes to taking the definitive step towards electrification. “We have to convince customers,” assured one of the spokespersons for the Sant’Agata Bolognese brand.
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Image | Porsche, Bugatti
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