There is thirteen Oscar at stake

When they were done public the Oscar nominationsit stood out how ‘Emilia Pérez’ had added the greatest number of nominations, ahead of other favorites such as’The Brutalist‘ either ‘WICKED‘. That brought a collateral effect: Netflix was again the most nominated producer of the year. An poisoned gift, because now, with all the scandal that surrounds the star of the film, the platform is in a péguda situation.

Controversy Karla Sofia. Yesterday We explained in detailbut in summary: to the already considerable controversies for the Use of AI And the vision that the film offers both the transgender community as of the Mexican populationa new scandal has joined in recent days. Karla Sofía Gascón, protagonist of the film, in which she exhibits attitudes have been recovered Islamophobes, xenophobes, racist, Homophobic and little tolerant in general. The actress He has apologizedS Not very convincingly, and the general sensation is that their attitude could dynamite the possibilities of the film, from the moment in which the Oscars reward both the quality and the story behind the nominees.

Netflix, collateral damage. There is a main affected by these tweets from Karla Sofía Gascón (and for the interviews she is giving to restore her reputation, as a long one hour conversation in CNN), And it is Netflix. The company distributes the film in the United States, Canada and the United Kingdom and has not participated in production, but it is the one that can afford the financial muscle necessary to support the expensive promotion and the race for the Oscar that a film needs to become in the winner of the ceremony. Netflix expects the revenues to arrive later, with the prestige granted by the statues and subscribers who will go to the platform.

Full agenda. The agenda for this week of Karla Sofía Gascón was overflowing with commitments, According to Hollywood Reporter. On Thursday 6, the AFI Swards food in which the 10 most important films and 10 series of the year meet; on Friday 7, round table at the Choice Awards critics; On Saturday 8, Guild Awards and Guild Awards, where ‘Emilia Pérez’ is nominated; And Sunday 8, the Virtuoso Awards, where he would have enjoyed individual interviews. Possibly you have not heard of many of these events and awards, but that is where the quotes, statements and red carpets come from that the media around the world repeat later without stopping. They are continuous opportunities for promotion.

Canceled appointments. As detailed by the aforementioned article, Netflix has decided to cancel Gascón’s assistance to all these appointments as a measure to face the crisis, and it will be their castmates who attend the press. Apparently, the platform is not only understandably bothering with the past tweeter of Gascón, but also with how it is facing the crisis and the type of statements with half and little convincing apologies that it is providing. Apparently, relations between the actress and Netflix are going through a complicated moment, and communicate exclusively through the agent of the first.

Campaign reformulation. Netflix is ​​taking a considerable turn to its promotion: to begin with Gascon from its personalized and email communications with academics, or at least its presence has softened. In return, he is pouring his efforts to give a push to the candidacy of Zoe Saldaña as best secondary actress, who already left as an almost safe winner. According to The Hollywood Reporter, the presence of Gascon possibly ends up softening in the posters that now plagan Hollywood. The maneuver of “Let’s contemplate all the elements of this film except for the protagonist” is complicated to manage, but Netflix has enough budget to get out of the trance.

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