Greystones is a small town on the coast of Ireland, more specifically in County Wicklow. 22,000 inhabitants, semi-detached houses, coastal landscapes, a railway network which allows you to reach Dublin in just over half an hour… A priori, it is the perfect town to enjoy a peaceful life just a stone’s throw from the bustling Irish capital, where companies such as Google or Apple. However, in recent years the town has been in the news for another, very different reason: his crusade against the use of smartphones among the children.
His case shows that it is still possible to live a cell phone-free childhood.
What has happened? That the small town of Greystones (Ireland) has strived to teach the world a lesson: to show that in 2026 it is possible to keep children away from mobile phones, Instagram, TikTok and the rest of social networks. We just need to join forces to change the sign of social pressure. The initiative is actually not new. Greystones launched their crusade in 2023when it already aroused the curiosity of the rest of the world. However, the unknown remained as to how the experience would turn out. Now we already know.
Where does the idea come from? The debate around what age Children should start using mobile phones or social networks and the influence that these have on them is not new. It’s not a concern unique to Greystones, either.
There however it happened something interesting during the pandemic. When students returned to classrooms after lockdown, Rachael Harper, headteacher at St Patrick’s School, found that some children were having trouble sleeping or struggling to concentrate. She wasn’t the only one to notice. Other colleagues confirmed that they perceived similar attitudes among their primary school students. What caused them? It didn’t take long for teachers to focus on the use of cell phones. They even encountered children who controlled their calories with apps.
Eoghan Cleary, a teacher at another Greystones school, also found that his students admitted seeing violent content on the Internet. The sum of all these factors led several primary schools to send a survey to around 800 parents When asked about the topic: more than half acknowledged that they noticed their children were anxious. In some cases they had even sought professional help. It was enough for the city to decide to make a move.
What exactly did he do? We mentioned it before: join forces. Eight primary schools in the Greystones and Delgany area came together to launch an initiative they named ‘It Takes a Village’ (‘It takes a whole village’). Its main tool was the ‘voluntary code without smartphones’, a community pact that basically encourages residents to prohibit children from using mobile phones during their primary education period.
In practice this is equivalent to keeping young people away from networks and smartphones until they turn 12 and enter secondary school. The pact is of course voluntary, free and failing to comply with it does not result in fines, but the idea is that whoever signs it applies it both at school and at home.
Were you that worried about the issue? It seems so. “As principal of St. Patricks Elementary School I have observed growing concern among parents and teachers,” Harper admitted in 2023 in a column opinion published in Guardian. “The level of anxiety of children in schools has grown steadily, since easy access to online and mobile content has become a threat to childhood. We felt the need to act. The process started with a realization: childhood is becoming increasingly shorter.”
Has it worked? That was three years ago. Now we finally know how the initiative is working. Recently The New York Times dedicated an extensive report in which, among other issues, it confirms that the campaign has had a more than reasonable reception. They have supported her 70% of parents and above all it has penetrated the town, moving to businesses and politicians.
He has even made his mark beyond Wicklow. Shortly after it was launched ‘Smartphone Free Chilhood’a citizen movement that advocates delaying children’s access to smartphones at least up to 14 years.
How has he achieved it? In 2023, Harper herself insisted in that, if it really wanted to work, the initiative had to go beyond the classrooms. “It’s not about enforcing a code. It’s about building a strong network of services that helps children, families and teachers deal with anxiety-related challenges.”
The report of The New York Times suggests that goal is also being achieved at Greystones. Beyond what parents do at home, the campaign is completed with training workshops and events such as phone-free beach parties. Even with the commitment of local businesses. For example, one store has offered to help children who need to locate their parents.
Is it so important? Yes. And for a simple reason. The very name of the initiative (‘It takes a whole village’) makes it clear that, to succeed, the campaign must play with collective pressure. And it seems that he is achieving it. “In networks everything is collective. Addressing it jointly is the best option,” recognize Jennifer Whitmore, member of the Irish parliament and mother in Greystones.
In other words: delaying a child’s access to mobile phones and social platforms is very easy when they are surrounded by other kids of the same age who also do not use them. “What Greystones demonstrates is that parents and communities are not powerless,” agree Clearly.
Is it that dangerous? Harper insist in that the initiative is not based on “anti-technology stances” nor does it want to deny children the use of smartphones. The key lies rather in rethinking the times and what it means to have a mobile phone.
“Our goal is to ensure that they are adequately prepared and emotionally capable to take on the responsibility that comes with having a smartphone when accessing secondary education”, claims before citing a UNESCO report that suggests it can take up to 20 minutes for a child to concentrate after receiving a notification on their mobile phone.
Another CyberSafeKids study found in 2025 that almost a third (28%) of Irish people aged between 8 and 12 have consumed content or received unsolicited contact that caused them “annoyance”. Right now in Ireland children receive their first phone at the nine years. And that’s the firstborns. Their younger siblings usually have access to smartphones before.
Images | Vitaliy Zalishchyker (Unsplash), Wikipedia and Tati Odintsova (Unsplash)
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