Marc Murtra wears since March of this year at the head of Telefónica. A stage in which you have made key decisions such as the exit from Latin Americabut still without a clear strategic plan. The day has arrived and we already have here the ‘Transform & Grow’ plan that marks Telefónica’s path for the next five years.
The plan. Draw the Telefónica roadmap for the period between 2026 and 2030 in four markets: Spain, Germany, the United Kingdom and Brazil. It focuses above all on simplification and efficiency. Despite the Murtra’s aggressive speech regarding consolidationthe plan does not propose the purchase of any operator, but it is not closed to it, quite the opposite.
Six strategic pillars. The name ‘Transform & Grow’ already gives clues to the objective: to transform the company, making it simpler and more efficient, to enhance growth. The strategy is organized into six key pillars:
- Improve customer experience: believes that achieving excellence in customer service is critical. They will improve network performance and customer service. To do this, they will invest in artificial intelligence.
- Expand the offer: to increase B2C revenue. They will strengthen convergent offers in Spain and Brazil and expand them to the United Kingdom and Germany.
- Boost business business: and also with public administrations. They will modernize services in Spain and Brazil and look for new opportunities in the United Kingdom and Germany
girl - More technological capacity: they will continue investing in fixed and mobile networks. They will also update other technologies to improve their value proposition to customers.
- Simplification: the objective of simplification is to have greater autonomy, although it does not specify how they will do it
- Talent: attract, develop and retain talent in all markets.
Financial goals. The final objective of the plan is growth and Telefónica has set a goal. Between 2025 and 2028, compound annual growth of 1.5-2.5%. For the period between 2028 and 2030, the objective is between 2.5-3.5%. In addition, it proposes an efficiency plan with which they hope to save 2,300 million in 2028 and up to 3,000 million in 2030.
Consolidations. Murtra’s speech has been very focused on consolidation and rumors pointed to a possible purchase of Digi or Vodafone Spain. It has not been like that, at least not for now. The plan has a strong impact on the need for consolidation in the European telecommunications market, which “has generated inefficient investments compared to the United States and China”, markets in which there are only three much larger operators, and also a growing technological dependence. Telefónica estimates that a consolidation in its main markets “could generate synergies worth 18,000-22,000 million.”
Conversations. When asked about the possible purchase of Vodafone or Digi, Murtra responded that “we are not going to comment on any operation until it is closed. What we can assure is that we are holding continuous conversations in each of our key markets.” It has also set the three conditions that a possible consolidation operation must meet: “cost and network synergies, appropriate price and terms, and appropriate remedies with regulators.” And he concludes: “We see great potential, but there is a lot of uncertainty and we are not going to say anything until it is a fact.”
Movistar Spain. We already know what some of the improvements and innovations that will come to our country will be from Movistar. As part of the effort to improve the customer experience, Movistar will install more cutting-edge equipment: routers with WiFi 7 and 10Gbps fiber. In addition, they plan to expand their presence in the defense sector and strengthen cybersecurity.
Images | Telephone
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