We thought the tablets were falling into oblivion. We were wrong

2023 was a simply terrible year For the tablets market. They sold one 20% less of tablets that in 2022, and is a segment in which the AI ​​is not expected to work as a sales incentive, unlike the mobile phones. No one was saved, not even Apple, with a year -on -year drop of 19.8%.

Given the numbers, it was easy for 2024 to be a more positive year (when everything goes wrong, you can only go better). And indeed, This has been according to Canals. World shipments grew 9% year -on -year.

Recovery signs. The tablets market remains far from 2020, the year in which it reached one of its historical peaks. The subsequent years were falling, and 2024 has been the first year since 2020 in which growth is experienced.

According to Canals, we are entering the product renewal cycle, as well as in some recovery in the demand of tablets. According to Canalys sources, 2025 is expected to be a fairly solid year, with sustained growth throughout the different quarters.

Offers and subsidies. Countries like China, with important subsidies for electronic productswill extend their programs by 2025. In others, as in Japan, government initiatives focused on the educational field are expected to help boost the sale of tablets.

On the manufacturers side, some as honor have introduced strong sales packages (telephone + tablet, thus telling the tablet as sale, even if you only pay the phone) in countries such as the United Kingdom, and the rest of the Chinese brands are expected to expand Its presence in emerging countries.

Cake distribution. There are not too many novelties in regards to who sells more tablets worldwide. The answer for years is clear. Apple

• Apple: Market share of the 38.6%annual growth of 5.3%.
• Samsung: Market share of the 18.8%annual growth of 8.2%.
• Lenovo: Market share of the 7.3%annual growth of 29.3%.
• Huawei: Market share of the 7.1%annual growth of 12.0%.
• Xiaomi: Market share of the 6.2%annual growth of 73.1%.

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