The electric car needs important financial aid to take off. Perhaps not in the future but if something has taught us the short trajectory of technology is that where it has triumphed it has done so with a sustained plan of purchase aids.
In China, government subsidies They have accumulated one after another. First because popularize technology It has allowed them to create an industry that threatens to win a relevant role in the automotive, a market where they had gone unnoticed.
And secondly, because Chinese economy itself needs to be dynamic And vehicle sales is a good tool for this, especially now that they need to place what threatens to be an overproduction.
Norway, where the electric car represents almost 100% of saleshas also reached this situation with A sustained aid plan. Constant and also pointing to a tax reduction, the customer has ended up embraceing technology.
Germany (even China) is a good example of what happens when You eliminate aid: Sales stop. It happened to the German country last year. In its first full year since the government was forced to withdraw aids to purchase, Electric sales collapsed 27.4%.
Although there are still no concrete data, the perception is that Spain walks along the same path.
Essential aid
In the middle of last January, the refusal to approve the already famous Government’s Bus Decree made the Transport aids, To pensions And, among other things, The Moves III Plan.
With a huge delay when delivering aid to purchase (so much that some brands advanced the amount delivered by the Government), the MOVES III PLAN It was still a value when placing an electric car compared to other technologies. With him, the buyer could be discounted up to 7,000 euros of the purchase, 70% of the charger installation In the house and up to 3,000 euros in the income statement.
We talk about aid that could therefore overcome the 10,000 euros For those who, yes, It was mandatory to arm himself with patience. The latter led the government itself to promise that it would reform the Moves III Plan with the aim of expediting all the processes and came to slide that the aid would be delivered at the time of purchase.
However, none of this ended up getting ahead. In fact, Two weeks before finishing 2024 And, with him, the Moves III Plan falls, nothing was known about the future of aid. In those last days ended up an extension which was active until the middle of January.
Since then, the interest in getting an electric car has stopped, according to manufacturers. Paco Pérez Botello, president of Volkswagen Group Spain Distribution, says that “orders have stopped dry” since the Moves III Plan ends. “We will begin to notice it in March enrollments if there are no aid again,” he clarified in words collected by Five days.
The atmosphere among the Germans is the same as reigns in other brands. During the presentation of Hyundai insertresponsible for the company confirmed that the visits to their dealers to be interested in the model had shot themselves as a result of starting the television ads campaign but that, just a few days later, It had collapsed When the aid had been removed.
Although it has been slid that the aid will reach those who had requested the electric car In the first days of January And that the new aid program will also contemplate the sales of February, it has logic that the customer delay their purchase due to the lack of guarantees.
Reactivate aid can be essential for the performance in Spain of the aforementioned companies that have recently put the insert and the Skoda Elorq But also for him Ford Capri or the Renault 5cars that also just land in the market. “We can reach a 10% electric market share in 2025, but it will depend on the incentives that there are,” said Pérez Botello.
The perverse part of aid is the same as that of a Price war between companies. The client, aware that the aid can be approved before or after, delays the purchase waiting for a better price that, in this case, does not seem to finish arriving. In any case, we will see to what extent the rope is tense and when we will see a new program of aid that clients and manufacturers wait with open arms.
Photo | Xataka
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