Preparing that daily coffee has become a ritual for many. The choice of a good coffee, prepare it in the Coffee maker that we like the most and with accessories that we have been buying Little by little they are part of a process that goes beyond the pragmatism of “making coffee.” However, we do not always have the time or the possibility of doing so, and that is where canned coffee comes into play.
Tube coffee, to be more exact.
Travel coffee. For those who cannot spend a day without a couple of coffees, traveling is a headache. You do not know if you will find a good cafeteria and, if you load with the equipment, as you can carry something like an aeropress or a Portable coffee makera coffee bag already ground (which is losing properties) and you will need hot water to perform the process.
And that’s where the Swiss company ‘non -normal’ has seen a hole to do business: sell coffee in paste.
Not normal. The idea It was the work of two passionate about coffee and adventure that “reject mediocre coffee” and that, due to their excursions, needed to find a way of having instant coffee, good taste and easy access. They occurred to them to create a coffee paste that is stored in a tube, such as toothpaste. It is a coffee extract that, according to them, can be prepared directly next to water or hot or cold milk.
Depending on the amount of liquid used, we will have a more or less long coffee, but we must bear in mind that the roasting of the grains is strong, which moves it away from many palates. The color of the pasta itself or coffee is ready is a fairly clear indicator.


Coffee to chew. Not being a dust, this coffee can give game to experimentation, and those responsible have put some examples that have made me lift my eyebrow: spreading it in a toast (in the comments someone has tried this, as we will see later), combining it with banana or chocolate … and mixing it with yogurt and oatmeal. There is also a photo on its website on which it consumes it directly from the tube, as if it were an energy gel.
By the way, these are your ingredients:
- 46% of Arabica coffee from Colombia.
- 15% of Colombia’s Arabica ground coffee.
- Swiss beet sugar, water and thickening.
Specialty price. They affirm That it is tastier than most instant coffee because it is concentrated coffee, retains the flavors of newly prepared coffee and have selected roasted grains so that the product is the best possible.
As for the price, there is only one option right now: the strong tums. Each tube costs 17.95 euros (more than 10 euros of shipping to Spain) and gives for 20 cups if we apply five grams services each time. There are options such as three pipes for 53.85 euros or six for 86.16 tubes, these two free shipping options.
Caffeine. The tubes have a useful life of up to 12 months if it closes correctly and does not need a refrigerator for its conservation. And, at this point, something you can ask yourself is how much caffeine has a “coffee concentrate” like this. Caffeine is still A concern For many people, although there is evidence that it is needed take a huge amount So that we notice any consideration, and each service of five grams has about 47 mg of caffeine.


On the web, They clarify that a conventional espresso have about 63 mg of caffeine and that the teaspoon of its pasta has more … or less. In the end, it is something that depends on both conventional espresso and the coffee variety or, if we talk about the non -normal coffee, the amount of pasta we use.
What seems, at least much of the advertising that accompanies this coffee so, is that the target user is athlete and mountaineer, who is the one who has most complicated would have access to caffeine a hot coffee during their activities.
Flavor? That is the big question. The commercial video makes me funny for the face that one of those responsible for the coffee puts after trying it, but it is obviously impossible to judge something like that until it is proven. I am not one of those who trust the assessments of the users within the websites of the owners of a product, but it is curious to see the difference in criteria when assessing its flavor.
Most of the Scores They are very positive -logical-, but beyond that detail, it is interesting to see that there are several comments that claim that it is a bit sweet for their standards … and others comment that too strong. There are those who say that it has too much sugar and others that have very little. They also emphasize that “she knows horrible” smeared in a toast (I have to try that) and there are those who comment that it is a good idea, but that he would like to see a model with an average gang.


As I say, it is funny to see the difference in opinions due to the variety of palates and the sensations before the same product, but what stands out is something that, regardless of the flavor that may have, seems evident: its practicality.
Images | Not normal
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