Google just launched Gemini Enterprisea comprehensive AI platform designed specifically for businesses. The movement makes sense, since there is a whole barrage of tools based on generative artificial intelligence that have landed in offices, thanks in large part to companies like OpenAI or Anthropic. The first of them already boasts of its 5 million users with the ChatGPT plan for business and Anthropic has already closed agreements with giants like Deloittewhich Claude will deploy to its 500,000 employees worldwide. Google does not want to be left behind in the race to dominate AI, so it is time to see if its platform convinces.
Google’s bet. Gemini Enterprise is not another Workspace addition or a cosmetic name change. It is an independent platform under Google Cloud that works as a toolkit for companies to create and deploy their own AI assistants. Google Cloud CEO Thomas Kurian has described as “the new gateway for AI in the workplace.”
Image: Google
What exactly does it offer?. The platform promises several key tools: access to the latest models Gemini 2.5 Pro and I see 3pre-built Google agents like Deep Research and Data Insights, a no-code workbench for any employee to analyze information and automate processes, and connectivity with business data hosted in Google Workspace, Microsoft 365, Salesforce or SAP. All managed from a centralized framework that allows agents to be audited and secured.
The differential factor. While its rivals also offer business solutions, Google prefers to go for more complete integration. According to the companythe platform can connect to both internal systems and more than 100,000 external partners, from Box to Slack to S&P Global. Google ensures that it also includes specialized tools such as data automation and exploration agents, useful for eliminating a multitude of manual processes.
Real use cases. Google has announced some clients that already have Gemini Enterprise in their systems, such as Virgin Voyages, who claim to have deployed more than 50 specialized agents on the platform. Clients also include software design firm Figma and installment payment platform Klarna, among others. According to a study McKinsey’s recent report, in certain cases, integrating AI agents into workflows can increase productivity by between 20% and 60%, figures that are certainly attractive for companies.
Prices. Gemini Enterprise Standard and Plus, designed for large companies, starts at $30 per user per month in annual plans. For small businesses and startups there is Gemini Business, which costs $21 per month per user and includes a 30-day free trial period.
Cover image | Solen Feyissa and Alex Dudar
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