Samsung has started production of the first 34-inch 360Hz QD-OLED panel using V-Stripe (vertical) pixel structure. It already supplies these panels to seven manufacturers, including ASUS, MSI and Gigabyte, for monitors that will be presented at the CES 2026 of the next few days.
Why is it important. This technical change theoretically solves the historical problem of OLEDs in monitors: the “poor” sharpness of the text. The traditional triangular arrangement of subpixels created somewhat blurry edges that generated rejection among professional users focused on text handling. The new vertical structure solves this, according to Samsung.
The curious thing is that now Samsung attacks both markets, gaming and professional environment, with the same panel: 360 Hz and 21:9 format for gamersbut also sharp text for programmers and editors.
Between the lines. Manufacturing ultra-panoramic panels with high refresh rates generates more heat and degrades organic materials faster. Samsung mentions the “optimization of materials and design” in the presentation of these monitors. That’s supposed to translate into R&D that rivals will take time to replicate.
The context. The premium monitor market is where the most advanced display technologies are tested, it is the bulk of the most demanding users who are willing to pay for marginal improvements. So whoever dominates here is the one who sets the trends for the rest of the industry.
That said, and although OLED technology has improved a lot in the last decade, Burning remains a risk from prolonged use of static elementswhich is exactly what professional users do with software interfaces. It is also a psychological question: it is necessary to convince that the problem is really solved in order to eliminate fears.
And price will determine whether this is an aspirational niche or the beginning of a big transition from LCD. If the price does not match, she will have to continue waiting.
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And now what. LG’s response will be key. They have been practically the only serious and massive competitor in OLED monitors. Either they develop their own improved pixel structure (the improved text argument is too powerful to resist in an office), or they can watch Samsung capture the professional market that no one has conquered until now with OLED.
The presentation at CES will serve to see how manufacturers position these panels: hybrid products suitable for different audiences (gamer and professional) or separate lines for gaming and productivity. Maybe the technology is ready for the first, but aesthetics and marketing lead to the second.
Featured image | Samsung Display
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was originally published in
Xataka
by
Javier Lacort
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