We do not need more productivity methods. We need to have a purpose again

“Your goal is not productivity, it is control. Do less things, with more intention, until everything you do is exactly what you want.”

I walked the other day Scrolleando In x dodging memes from Studio Ghibli When I found this phrase from Justin Welsh. It is one of the many reflections that this entrepreneur throws as if it were a pedrazo in the water, but this concrete fell like in a pond and generated concentric waves of nods. Also mine.

Productivity has become our particular Trojan horse. It seduces us by promising release when in fact installs a constant highway regime. Mea guilt. We have internalized that maximizing efficiency is a quality, without questioning a basic premise: efficient for what? Who?

The personal optimization industry in general and productivity enthusiasts in particular operate on a mirage: We pursue systems and tools with the promise that they will make us more productivebut what we really want is autonomy and control over our time.

Optimization has a somewhat early stop, but intentional restrictions have much more development. In other words, freedom arises from The discipline of saying “no”. To understand what is really important and digs trenches around you.

Welsh proposes that we stop understanding productivity as an end and let’s assume it as a byproduct of personal autonomy. To return to the owners of our agenda and not slaves of the calendar as long as being wage earner allows us.

“Productivity”, then, It is another word for “control.” Not the obsessive they sell in self -help books with a tie, but another deeper: to recover the ability to decide and not limit ourselves to measuring our success for our production capacity.

That is why Welsh’s phrase is so powerful. It is not the nth technical To squeeze the daybut a reminder of what we already knew but that we usually forget: that life is not measured in completed tasks, but in decisions made consciously.

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Outstanding image | Xataka