If there is a manufacturer putting all its efforts to achieve a premium product that is far from its competition (for better or worse), it is Motorola. The smartphone market has taken giant steps in the last five years with the arrival of AIthe folding mobiles and recently high density batteries. A tug of war between Asian manufacturers and the rest of the world, with two clearly marked identities: China betting everything on the latest technology and the rest being more conservative.
Along the way, we have a Motorola (now owned by the Chinese Lenovo, but maintaining its identity as an American company), striving to achieve a premium identity, trying along the way not be a clone of the rest of your rivals. And, at this CES 2026, we have two good proofs of this.
The missing fold. It started RoyoleSamsung consolidated it, and manufacturers such as OPPO and Xiaomi refined the concept. The Fold-type folding devices are still alive as an alternative for users who want a pocket tablet, and Motorola has wanted to fully enter this field.
A new Razr. Motorola Razr Fold is the name that the company has given to its first book-type folding, after years of betting on the clamshell type. The bet is clear:
- 8.09-inch AMOLED external screen, with 2K resolution and LTPO type technology.
- 6.56-inch AMOLED external screen.
- Triple camera system: 50 megapixel Lytia main sensor, 50 megapixel ultra wide angle and three optical magnification telephoto lens and also 50 megapixels. 32-megapixel external and 20-megapixel internal selfie camera.
- Bet on Pantone colors: Blackened Blue and Lily White.
- Optimized software with adaptive interface.
- Support for the Moto Pen Ultra pen.
Little secrets to discover. Motorola has not revealed the rest of the specifications, but we can sense one of the best Qualcomm processors inside (Snapdragon 8 Gen 5), as this chip manufacturer is one of Motorola’s main partners.
It will not be able to come short on memory configurations if it wants to be competitive, and the big unknown is reserved for the battery, one of the critical points in clamshell-type folding devices, with panels larger than 8 inches.
The premiumization of Motorola. Xiaomi was clear that to make money it had to put cheap mobile phones in the background and bet on premium terminals. Something that Motorola also knows very well. For some time now, Motorola’s main bet is on your Edge familyolder brothers of the Moto G classics.
Mid-premium range and high range with the software as the main star feature and an alliance with Pantone so that the design is a key point and differential compared to its competition. Edge, Edge Fusion, Edge Pro… And, to go one step further, The Signature family arrives now.
Motorola Signature. Motorola’s new high-end is not an Edge Pro, it is a Signature. The design tells us that this model inherits quite a bit of essence from the Edge (it is practically identical to the brand’s latest models), but betting on even more ambitious specs.
- The latest Qualcomm chip.
- Memories up to 1 TB.
- Zoom up to 100x.
- 5,200mAh silicon-carbon battery.
- 6.8-inch screen with peak brightness of up to 6,200 nits.
A key year. 2026 will be a very important year for Motorola. Its year-on-year growth in shipments was 24% in 2024. Still far from the global podium, but managing to gain a foothold little by little.
Image | Motorola
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