Today, among the endless fights of political dyes, the avalanche of bulos and the content of questionable moral tasting, a avalanche of posts of very diverse tone shone on social networks: friendly, excited, delivered sincerely. Devotes and, above all, devotees of the romantic series ‘The summer that I fell in love’, which has just given folder to his last season with a final chapter that is being commented with as much attention to detail as the most prestigious series of HBO. And all seasoned with the announcement of A movie that will conclude the storybut that’s the least: at this point we can talk about global phenomenon.
What’s up. “The summer I fell in love” is A Jenny Han’s youth novel 2009, which starts a trilogy that captures the experience of the first love. The story is the same as its late adaptation (15 years have passed since the publication of the book) for prime video, directed by Han herself. She is narrated in the first person: the protagonist is a young woman who has spent her summers since childhood in the beach house of a friend of her mother, who has two children. When the young woman turns 15, a romantic interest triangle is raised, although the story goes further: the novel and the series explore the rites of the passage to maturity, insecurity and fears of this stage and the discovery of one’s identity.
Why is it so popular. It has been a transgenerational phenomenon, and the series has hooked Beyond generation Z to which the series could apparently be directed at its origin, since Millennials has also seen it, an arc of women between 18 and 34 years. Moreover, as seen on social networks, they have reached it Up to 54 -year -old speakers.
The love triangle that generates debates on social networks (divided between #teamconrad and #teamjeremiah), The idyllic locations of North Carolina and the care of many formal aspects (such as the soundtrack with themes of Taylor Swift and other artists, who elaborate a kind of “sound character” that accompanies the characters) have made the rest. Result: Explosive Hearings such as Rounding 25 million viewers In the first week of season 3.
And the complaints. Of course, such a popular and, above all series, so followed by the female audience (because these doubts do not consider so often with the action series or the pure thrillers more oriented to men) has been observed with great caution. In the country, Patricia Gosálvez described the ñoña and toxic series while he recognized being hooked, because one thing does not take away the other. The Conrad figurethat embodies the archetype of emotionally complicated and dependent man, has opened a debate on the romanticization of problematic relationships between young people.
A special fandom. Apart from the polarization in two teams according to what Donjuán adolescent he relies, ‘the summer that I fell in love’ has transcended with other elements the mere standard status to become a global cultural phenomenon. For example, The end of the third seasoninitially conceived as the definitive closure, generated great expectation among fans, with a clamor on platforms such as X and Tiktok (just an hour and a half after the premiere, the hashtag #thesummeriturned pretty accumulated 46,000 publications in X and some videos on Tiktok reached 300,000 visualizations), which undoubtedly had much of the announcement of the announcement of the announcement of the announcement of the film.
The phenomenon of “hidden successes.” The platforms have two types of successes: those who come remotely from Netflix, HBO or Prime Video, series that are expected (or expected) that they are a success and begin an advertising campaign months before the premiere to create expansion, such as Wednesday, the dragon house or stranger Things. But there are other successes that grow little by little, thanks to a dedicated and faithful fandom: it happens with highly emotional Thrillers based on Harlan Coben, or romantic offices such as ‘The summer that I fell in love’. Series that, months after their premiere, are still making their spectators talk. Authentic worship phenomena.
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In Xataka | If the question is “what are people reading most around the world”, there is only one answer: Romantasy
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