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Some years ago, YouTuber Logan Paul hit the nail With a formula for financial success: nostalgia + business = the new art. Take an element of your childhood, add a collecting component and the Business is assured. Ask Nintendo with their Pokémon cards.
More and more young millionaires are betting on Pokémon cards as a form of investment away from the whims of bags and values that, to date They were considered refuge. It is a trend that we already saw with the Hermès bagsand now he is also emerging with the letters Pokémon collectibles.
The power of nostalgia. The attractiveness of these letters not only lies in nostalgia, but also in their ability to generate benefits that exceed those of large stock market rates. Pokémon card fever is sweeping and leaving record figures in its path, such and As publishes Fortune.
Collectible articles have always been likely to achieve surprising quotes, especially when they evoke memories of childhood. Pokémon’s letters, which are already approaching their thirtieth anniversary, have conquered young investors looking for more than investing in traditional actions. According to Cardder data, collectible card assessment portal published by Fortunethe annual average profitability of Pokémon letters is increasing almost 46%, exceeding the profitability of very powerful actions such as Nvidia or the average annual profitability of the S&P 500 stock market index, which is 12%.
A consolidated and booming market. Since its launch in 1999, They have been manufactured more than 75,000 million pokémon cards. After a first decade of settlement, the market began to value these cards as authentic collectible assets, comparable to classic comics. According to Cardder data, the Japanese animation series cards have been revalued at 3,261% in the last 20 years. Only during the pandemic, the boredom of collectors caused the profitability of the letters to increase by 500%, as published by what was published by Business Insider.
AND, according to The AthleticPokémon and Magic letters would have displaced part of the business of collectible sports cards. Almost three decades later, this business model continues to generate about 1,000 million dollars a year.
Shortage increases the price. The success of Pokémon letters has generated unusual situations in retail trade. Great chains like Walmart and Target were forced toimitate the number of units By user due to high demand and violent incidents related to the purchase of cards.
Pokémon’s letters have reached be the objective of theftwith thieves sneaking in stores and floors in the purest mission style impossible to get a booty of letters valued at several thousand dollars. The last one, without going any further, happened on July 12 at a Massachusetts store, where A thief took pokémon letters valued at $ 100,000.
Celebrities and the attractiveness of investment. The fever for investment in Pokémon cards between millennials and the Z generation has grown even more thanks to the interest of celebrities Like elrubius either Justin Bieberwho have paid thousands of dollars for some of them.
Famous youtubers such as Logan Paul have brought this passion to the extreme. In 2022, Paul He got the Guinness record When buying the most expensive Pokémon letter in history, for which paid 5.27 million dollars. “This card cost me more than my ranch. My 84 acres ranch,” Paul said.
Capital and organized crime
The value of Pokémon letters has reached such magnitude that even organized crime groups in Japan have used them To bleach capitalssimilar to what happens with works of art.
The ease of transporting and selling these letters abroad makes them an attractive instrument for illegal activities, confirming that the phenomenon of Pokémon cards transcends Simple collecting And it has become A financial asset With global impact.
In Xataka | Millionaires found in the luxury watches a refuge value. Now the bubble has exploded
Image | Wikimedia Commons (Romer Jed Medina), Unspash (Omid Armin)
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