Meta has been bragging about LLaMa for years while missing the AI ​​party. And she’s already tired of being the Android of AI

Close your eyes and think about AI. It’s easy for the names that come to mind to be ChatGPT either Geminiand it makes perfect sense: OpenAI and Google have focused on pushing solutions for real users. The one that may sound familiar to you, but you don’t even remember, is LLaMa. Meta has focused for years on AI for the sector, forgetting the consumer. And that’s about to change with Mango and Avocado.

Because the “new” Meta no longer wants to be the Android of AI: it wants to embrace the Apple model.

The ‘meh’ of LLaMa 4. Meta’s approach to artificial intelligence has been, and is being, curious. LLaMa 4 It was a frustrating release, one that hasn’t lived up to expectations. It competed with GPT-4 (let’s go for 5, whose launch also brought controversy), but while OpenAI and Google have struggled to position their AI models as options open to the user thanks to the chatbot, Meta has gone in other directions.

They have their Meta AIbut LLaMa was the star product. They have ‘gone’ from the user and have focused on professional options. Meta opted for Open Source (in quotes) seeking to turn LLaMa into the foundation on which everything that has to do with AI is built. To make a simile, Meta wanted LLaMa to be the “Android of AI.” It hasn’t worked out, and now it wants to pivot to an Apple-style model: closed and consumer-oriented.

14.3 billion dollars. That’s the money that Zuckerberg, in full ‘founders mode’ like Florentino Pérez has been left in Scale AI. The startup has established itself in a very short time as the great promise of general AIone of the short-term objectives of the majors in the sector. And, now, it is owned by Meta. It is the Madrid of the galactics.

Because even if Scale AI did not develop ChatGPT, Gemini or Claudehas built the infrastructure for proposals of this style. And with the purchase comes Alexandr Wang, who was CEO of Scale AI and now director of AI at Meta. It seems that the relationship is already bearing fruit.

Mango and Avocado. As we read in WSJWang has mentioned two new AI models that will go live in early 2026. And the proposal is radical considering where the company came from:

• Avocado – This will be the brain and successor of Calls. It is scheduled for the first half of next year and is expected to be the one that begins the new era of privatization of the model: it would mark the transition to a closed system.
• Mango – If Avocado aims to be invisible to the user, Mango will be the complete opposite. It will be an image and video generation model to compete directly against sora, I see either Nano Banana from OpenAI and Google, respectively.

Less papers, more chats. Thus, Zuckerberg and Wang will be able to have a model that people associate as synonymous with “artificial intelligence.” Google and OpenAI have come a long way, but if AI has taught us anything, it is that new tools can become popular in a heartbeat if they hit the right button. Midjourney was the grail of generative AIFor example…

But of course, neither Google nor OpenAI are going to sit idly by. Both are burning money to continue developing their models and the problem is that, although what they get Meta works like magicthey will arrive years late consumer AI competition. They have dispersed their AI in WhatsApp, Instagram and professionals instead of having a single chatbot; have published studies on how capable your artificial intelligence is. In the middle of all that, they are late to the party.

And, precisely, in that They look a lot like Apple.

Images | Mark Zuckerberg, Dima Solomin

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