We have been wondering for years if we can put an end to tobacco once and for all. Maldives is convinced that yes

We live in 2025 and, as you have surely noticed, there are people who smoke. Many people, in fact: according to estimates that we handle, more than a billion people will smoke in the near future.

And it is a bit infuriating because it not only shows the inability of our societies to put a stop to a habit that kills seven million people every year. But it shows that we don’t want to solve the problem either.

The best example is what is happening in the Maldives.

What is happening? Well, as just approvedfrom November 1, 2025, no one born on or after January 1, 2007 will be able to buy or consume tobacco in the Maldives. It’s something about what is being talked about for a long time: given the difficulties in prohibiting tobacco (due to the large mass of smokers there are), a large generational ban is proposed.

Obviously, it is not an isolated event. In recent years, Maldives has hardened (and a lot) its tobacco policy. It has banned all electronic cigarettes, raised tariffs and increased fines for everything related to this product.

It’s not a new idea. On the contrary, there was a plan like this in New Zealand (which ended up repealed) and in the UK They have been discussing it for years. However, the Maldives has become the first country to implement a nationwide generational ban.

It is, therefore, the end of the road of a long social controversy about how to put an end to the tobacco industry once and for all: an imperative measure (on a health level), questionable (on an ethical level) and, until now, unviable (on a political level). That is why the Maldivian experiment is so interesting: because it is a gamble with a health, legal and tourism impact that we are only now going to begin to understand.

Although that doesn’t mean we go blind. There are incontestable realities: when we talk about tobacco we are not only talking about the economic burden derived from health (cardiovascular diseases, COPD, cancer…) but also the social burden derived from the dependence of consumers and its negative effects on their quality of life (sleep disturbance, anxiety and other psychological problems). We must not lose sight of the fact that in the Maldives, for example, around half of men smoke.

A radical measure that has been highly disputed for years. During the processing of the idea in UK the controversy was enormous. And it is logical: a priori, it is a measure that attacks one of the basic foundations of any rule of law, equality before the law.

In this case, a social model is created with “differentiated rights” depending on the year of birth. Nobody doubts the savings and improvement in public health that it would cause; but many people believe that the proportionality of the measure, the loss of tax revenue and the difficulty of execution They turn it into a toast to the sun.

Europe is not talking about any of this for now, but everyone is looking at the Malvinas… if it works, it will be a conversation we will have to have.

Image | Ishan @seefromthesky | Mohd Jon Ramlan

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