There is no current fantasy author more celebrated and read than Brandon Sanderson, COSMERE CREATOR (The fictional universe where most of his epic fantasy books develop). The attendees know the latest edition of the Fantastic Literature Festival Celsius, held last week in Aviles: tails and agglomerations to get an author’s signature are not remembered with any other recent. And his secret, beyond the quality of his books, is to have turned his name into more than a literary seal: it is a registered trademark.
What he has written. Brandon Sanderson He began his career in 2005 with the novel Easterris. Is mainly known for its aforementioned Shared Universe, The Cosmerewhere your most famous series takes place, ‘Born of the Bruma (Mistborn)‘, which has several ages: an initial trilogy and a second series that expands the world. Another emblematic saga is ‘The Archive of the Storms’, an ambitious decline that began in 2010 with ‘The Camino de los Reyes’.
With a clear, simple and direct literary style, which facilitates the immersion without complications, his work is characterized by complex magic systems and multiple interconnected worlds. He has become famous for his ability to exhaustively plan your workswhich allows you to integrate multiple plots and universes.
What makes it different. 42 million books sold. But in addition, the creation of the company that is responsible for managing its fantasy emporium. Sanderson began to transform his simple writer’s career to an entrepreneur with the creation of Dragonsteel Entertainment, in the late 2010 decade. Although since previous years he had considerable control over his works, with Dragonsteel formalized and expanded this business structure to handle all aspects of production, commercialization and multimedia expansion of his work, which has led him to have a team of around 70 people.
This transition allowed him to move from a traditional editorial model to an independent and multifaceted one, controlling from the publication to merchandising and related events.
What is Dragonsteel. It is not a traditional editorialbut a multidisciplinary company that covers both the editorial division and that of merchandising. That is, Sanderson controls from there not only his novels, but also games, collectible letters, luxury editions and other derived products that expand the universe of their books and, Eye, connect with their fans community. The queues in the last Celsius They were not only for the author to sign books, but to buy special editions and merchandising exclusive in a booth installed for this purpose. Virtually no author in the world can boast a deployment of these characteristics.
But writes something Sanderson? Precisely. Thanks to the internal structure of Dragonsteel, Organized in different departments (including human resources, production, conceptual art and logistics operations, managed by his wife Emily Sanderson and an executive team), Sanderson can focus on writing without losing control over the entire editorial and commercial process. And among other things to develop with a meticulous and long -range vision for the cosmere universe. AND Plan everything in view.
To do this, although the writing of the novels is yours, the great scale of its production is supported thanks to a team that helps you. Their assistants and collaborators do not write the books, but support tasks such as correction and planning.
Sanderson wants Crowdfunding. This independence from the editorial wheel is what allows Sanderson to organize campaigns of Crowdfunding Very successful and that, although they have not made him completely distance from the traditional market, they have given him a notorious independence. For example, in 2022 he launched a campaign to Finance the publication of four secret novels That he had written during the pandemic, initially asking for a million dollars, but that raised more than 41.7 million dollars, becoming the most successful campaign in the history of Kickstarter.
This financing model It allows Sanderson to accurately measure the real demand of his books and products derived, avoiding unnecessary risks and costs of traditional publication. This has led Dragonsteel to maintain a constant strategy of Crowdfunding To finance editions, projects and new releases.
An independent author. Sanderson writes his books, yes, but controls his editorial model: a lifetime edition mixture (his books continue to be sold in airports, such as those of any other author of Best Sellers) and use of the possibilities that open roads such as the Crowdfunding. A RARE Av Among the fantasy authors: Brandon Sanderson is not only an author, but also a registered trademark by readers around the world.
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