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It makes no sense to discuss whether the name change of ‘FIFA’ was a good or bad idea, because EA had no other remedy: Since the year before ‘FIFA 23’that is, since 2023, EA had to leave the Federation brand and launch games under their own denomination. The name chosen was ‘EA Sports FC’ and as expected from the first moment, sales are not accompanying.
Disagreements between great. Already in May 2023, ‘The New York Times’ reported That the agreement to prolong the use of the name of the Federation in the title of the EA Games was not on the right track, after a contract with a decade of seniority. That would be the only palpable change, because What is the interior of the game would continue the samesince clubs and players are licenses that are negotiated with the respective teams, leagues and glasses.
The monies, always the monies. One of the possible causes of the disagreement could be the intention of the FIFA to bend the 150 million annually charged to EA. The company was also disagreeing with the requirement of the FIFA to allow it to associate its brand to other digital products, including other video games, something that It has also ended up doing. The financial disaster, in any case, was announced: when in 2021, EA set out to change the name of the franchisethe company’s shares chopped.
“It’s not what we wanted or expected.” Thus he tried to soften his financial results of the third quarter of your fiscal yearin the mouth of his CEO Andrew Wilson, who has had less repairs to point to a culprit: the “low temporal profitability” of ‘EA Sports FC 25’. It was seen coming since he made a pre-ancient last month of the results, where they also pointed to the disappointing results of the ‘Dragon Age’ franchise as a cause of losses. Among these losses are a 3% drop in benefits.
The fault is football. According to EA, its soccer franchise experienced “an interannual decrease of 5% in this third quarter”, which resulted in sales “lower than expected.” Significantly, EA detected that players remained in the holiday period playing previous franchise deliveries. According to the company, a patch of January 16 generated a retention of players superior to what is expected, which may translate with better results for the last quarter of the fiscal year, especially if these are pessimistic.
The weight of a brand. Taking into account that the evolution of the games itself has been minimal, or at most, no more noticeable than in the change of other years, it is clear to what the FIFA brand, no matter how absurd it seems, it is relevant in the sales of the sales of the game. This sherwood picture It makes it very clear: the fall in Google searches of the titles of the games of the 2024 and 2025 is evident because in the end, ‘the FIFA’ is ‘the FIFA’, and when it is not ‘the FIFA’ … Well, it’s little.
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