Telefónica Perfect your telecommunications manuals. Huawei Build autonomous driving systems. Nokia dominated each protocol of mobile telephony when Apple redefined what should be a phone. They are opposed philosophies about the relationship between knowledge and power.
The concept of ‘Antilibrary‘coined by Taleb – noticeable not acquired – is the secret of companies that not only want to register in the future, but to build it.
- Although ‘anti -librería’ or ‘anti -library’ could be literal translations, ‘reverse library’ is closer to its description.
They are the companies that Curiosity have institutionalized as a central discipline. Bytedance never had experts in recommendation algorithms, had an infrastructure to hold questions about human behavior patterns that no one else considered relevant.
Tiktok was born from that sustained question for years. Of an organization designed to explore hypotheses that seemed irrelevant. Today Tiktok is worth between 100,000 and 400,000 million dollarsproduct of productive ignorance made system.
Huawei is an extreme example of this philosophy. Your 2024 report It is not a catalog of dominated markets, but an inventory of unexplored territories. Each division – Chips Asce, cloud solutions, 5g infrastructure, Harmonyos– It is designed to colonize spaces that still do not exist, not only to defend known positions.
Huawei operates from A mentality that considers each market an experimental laboratory in which to grow questions:
- What happens when connectivity becomes invisible?
- How does experience change when hardware and software are designed as a unified ecosystem?
- What markets appear by merging telecommunications and ia?
Amazon monetized his internal infrastructure (AWS), converted trade into entertainment (prime video), endowed voice homes (Alexa). His Antilibrary –Hipothesis not proven – is its innovation engine. McDonald’s improved the experience avoiding tails with kiosks, the wait with internal geolocation through Beaconsreimagined restoration as a digital interface. Burger King perfects hamburgers but McDonald’s rediseña experiences.
Another contrast: Mercadona has perfected food distribution until it becomes crafts And thanks to this he is an absolute leader, but he has never wondered what more he could distribute. It is maximum specialization, total efficiency, but not reinvention.
Technology has invested the equation: Deep knowledge before was an asset but now it is a liability because the specializations expire in months. Institutionalizing productive ignorance is a way to ensure a better future.
Goal can lose virtual reality, Apple can be left behind in ia and Google can see how they move in searches. But companies designed around systematic curiosity can pivot towards territories that still have no name.
The future belongs to those who collect better questions. The answers expire, the questions evolve
In Xataka | Four AI companies are monopolizing the intellectual future of humanity. They are not good news
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