Labubu have been news. Throughout the last months these unmistakable jaly -eyes and smile Aviesa have monopolized headlines for their Commercial pullhis millionaire billinghave driven The youngest fortune from China or the success they have had between Rihanna or the K-Pop star Smooth. What had not happened so far is that they talk about them by an twisted Theory of conspiracy that relates its origin to Pazuzua former devil.
As crazy as true.
Diabolic Labubus? Sounds crazy, but a quick search arrives in X, Tiktok, Instagram either Reddit To find a surprisingly broad amount of messages, videos and photographs that in one way or another relate the tonguzes Labubu with Pazuzua diabolical deity of Mesopotamia. Part of that content can have a Cariz more or less ironicbut in others pieces (in which even people appear burning dolls) it is difficult to believe that it is only comedy.
Labubu, remember, are figures created in 2015 by the Hongkon artist Kasing Lung that (thanks to an effective mixture of design, marketing and above all virality) have managed to become A (almost) Milmillonario business. The second, PazuzuIt is a diabolical deity that hurts its roots in ancient Mesopotamia. Their Representations They can vary, but it is usually shown with a fierce face, jumps, fangs, claws, wings, horns and a scorpion tail.
What exactly do they say? Those who have echoed the conspiracy theory of Pazuzu say that the former Mesopotamian devil has inspired the Labubus. Not all tweets/photos/videos are equal, but the phenomenon is better bought if some of its most viral publications are analyzed.
A clear example leaves the account @Cservativeogwith about 300,000 followers in X. A week ago those responsible uploaded a video in which you can see a man burning a labubu with a flamethrower next to the message “Labubu Dolls Are Demonic. Save Yourself, Save Your Kids, Save Your Country”.
In the same tweet it was reported that a “group of Christians” is convinced that the dolls are the “Pazuzu Encarnación” and has proposed to gather $ 150,000 to buy and destroy stuffed animals. They even include A link to the campaign of Crowdfundingthat for the moment has gathered a minimum amount: 25 dollars. The message They have shared it personalities such as conservative J. Mannarino.
Are there more examples? Yes. Enough. Wallmotivates (113,000 followers) leave Another sample Eloquent on Instagram. In June he published a message in which a Labubu with Pazuzu is compared and a fragment of a chapter of the Simpsons is included in which the Mesopotamian duablo is mentioned. “Do not buy this demonic toy for your children or for yourself!” He warns. In networks you can also find a handful of Videos of people burning Figures
Is it only in networks? No. of the networks has jumped to the media. In recent weeks they have echoed the web conspiracy theory as Live Science, NDTV, Huffpost, Times of India or the Hongkonés South China Morning Post. And that to quote just some examples. Snopes, a page specialized in data verification, wanted to go further and in July A broad article in which he wonders if, indeed, Lung was inspired in Pazuzu for his designs.
The Snopes team failed to contact the artist, but remember that there is not a single test that suggests that Lung was based on Mesopotamian mythology to shape his characters. On the contrary, the only source of inspiration recognized By the illustrator are the fairy tales of northern Europe and Scandinavia that he read when as a child he had to move from his native Hong-Kong to the Netherlands.
No reference to Devils of the ancient Mesopotamian religion.
Are there more clues? Yes. Lung created Labubu in 2015 as part of the series “The Monsters”but its enormous commercial success is also largely due to the company that sells the stuffed animals: Pop Mart. On its website The company confirms that Lung was based on the worlds of fairies and elves for its designs and insists that Labubu will be raised as harmless creatures. “Despite being playful and naughty, also optimistic and kind,” claims The company.
Again, no reference to Mesopotamian demonic mythology. Ironically and despite the representation of Pazuzu in modern popular culture (there are A reference For example in ‘The Exorcist’, William P. Blatty’s famous novel) Some sources They slide that in their time it was considered a protective creature that served to scare other hell of households.
@Dominga.Cantuarias The context is this: Labubus are one fashionable stuffed animals and have come out in the news, Tiktok etc and there is a theory that they are inspired by the devil Pazuzu and that attract bad energies
Is it something new? Yes. And no. It is new to associate with Labubu with ancient demonic deities. What is no longer so much is that more or less serious conspiracy theories circulate that find alleged diabolical echoes on dolls, songs, drawings … fashionable. Before the Labubu already went through something similar Hello Kitty, Pokemon or even the song of ‘Aserejé’, the famous success of the early 2000s in which Some saw Satanic resonances.
Whether or not they were diabolical, it is more than questionable, what they all shared (just like Labubu now) is a overwhelming commercial success.
Images | PROZEPINK (Flickr) and X

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