There is a Spaniard at the top of Silicon Valley. His name is Enrique Lores and he has just become CEO of PayPal

The Spanish manager Enrique Lores has become the new CEO of PayPal. The company has announced it in his digital press room indicating that he will take office on March 1. This is a unique appointment that consolidates Lores’ career and places him in that select group of CEOs of large technology companies. And that is precisely its mission: to make PayPal really great again.

At PayPal they knew him well. In the announcement, PayPal officials highlight that Lores had already been on the board of directors for five years, which makes it clear that the appointment is not entirely a surprise. The Spanish manager replaces Alex Chriss in the position, and for the adaptation stage the company’s current CFO, Jamie Miller, will act as interim CEO.

The reason. From PayPal they explain that the signing comes from an evaluation of the business and how the company is in relation to its competition.

“While some progress has been made in several areas over the past two years, the pace of change and execution has not lived up to the Board’s expectations. The Board is confident that the appointment of Lores, an executive with more than three decades of experience in technology and commerce, will provide the leadership necessary to lead PayPal into its next stage.”

A life at HP. Lores had been CEO of HP Inc. for more than six years, where he led a series of strategic projects. During his tenure the firm has gone beyond PC and printers to expand its services and subscriptions business, in addition to starting the commitment to integration of AI in various business areas in the signature. He was also the main leader of the split between HP and HPE. Lores has spent much of his professional life at HP, where he achieved a leading role as vice president of the imaging and printing division for EMEA in 2001. Since then he has not stopped rising positions, but his time at HP ends now. There he will be replaced as CEO by Bruce Broussard, a member of the board since 2021.

Remembering the ‘PayPal mafia’. The story of the founding and early years of PayPal is fascinating and an example of disruption. Among its founders are Elon Musk and Peter Thielbut in that team there were people who have ended up being the germ of a good part of the “internet 2.0”. He famous ‘PayPal Mafia’ phenomenon tells how after the purchase by eBay several members of the original team left the company to create their own projects. And among those projects are YouTube, LinkedIn or Yelp. PayPal continued to grow, without a doubt, but for today’s Internet what happened to it before the eBay purchase was more relevant than what happened after.

difficult times. After separating from eBay in July 2015, PayPal carried out some strategic operations such as (the controversy) Honey in 2020. The pandemic caused e-commerce to skyrocket, which benefited it, and in October 2020 the company took a historic turn by allowing the purchase and sale of cryptocurrencies. The end of confinement and the rise in rates caused a stagnation and then a fall in its assets, and competition from Apple Pay or Shopify eroded its market share in the traditional payment button market.

An increasingly fragmented market. Apple and Google have managed to impose their payment solutions thanks to their competitive advantage, but PayPal has also been overtaken by Strupe, which won over developers with a cleaner and more flexible API. In Spain, for example, the use of Bizum has cannibalized that of PayPal (the same with Mercado Pago in Latin America) for payments between individuals, and PayPal’s commission structure is complex and does not help to earn money and recover the relevance of the past.

Quite a challenge for Enrique Lores. Thus, the Spanish manager faces a truly formidable challenge. PayPal is still a big tech company, but its current market capitalization (39,830 million dollars), even though it is greater than that of HP (17,750) is very far from the true “Big Tech”. In fact it is the company number 620 by market capitalization according to CompaniesMarketCap. It will be interesting to see what measures Lores takes to boost the business of one of Silicon Valley’s legendary companies.

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