‘The island of temptations’ overwhelming in February

Finally, it has neither ‘Big Brother’ nor ‘First Dates’ nor, of course, ‘Next Level Chef’ the Mediaset bet that has planted that roller of audiences that are ‘El Hormiguero’ and ‘La Revuelta’. He has been an old acquaintance of the house (eighth year already) in the genre that I rent the most of Telecinco (the realitiesSubsection beaches and sand), and with the unexpected help of this year’s great television viral surprise: Montoya.

The frightened of Montoya. Montoya’s attempt to enter the house where his girlfriend was with one of the seducers has gone around the world for his many comic elements: the overflowing passion of the contestant, the screams of Sandra Barneda asking him to return, the (possible) good Physical form of the camera that had to follow him … all that made a more than possible script scene but, fiction or not, it was exciting, which has generated Thousands of memes in everyone. We are left with Don Pico Patobut yesterday Whoopi Goldberg It was a trend in Spain Because in his morning debate program he had spoken with his Dyslate of Montoya.

Good audiences. Before the final explosion of Montoya we talked that the program had not started with audiences especially high. Last week, when Montoya began to be a family name, the season had an average audience close to 16% of Share, similar to last year. But from there, he has not stopped climbing.

Strategies in search of audience. The tactic that Mediaset has carried out is to chop its Monday program, first issuing an “express” edition that retains interest and competes with ‘El Hormiguero’ and ‘La Revuelta’. This past Monday was issued between 22.06 and 23.10 and reached 14.9% screen share, an absolutely unheard of Telecinco (‘Big Brother’, when it was issued in that section of coincidence, it stays at 6%) . ‘El Hormiguero’ got 14% of Share and ‘La Revuelta’ 15%, with which Montoya was only a tenth below Broncano. From that point of the night the audience of the reality He shot, reaching 21.4% and defeating their competitors: the talent culinary ‘bake off’ and the Turkish soap opera ‘Renacer’.

9 out of 10. Even before the global domination of the Montoya Meme, ‘The island of temptations’ already had a brand to show off: 9 of the 10 most viewed emissions in January belong to them. It is a space that usually dominate the afternoon snakes of La1, but Montoy Prime Timebut certainly explains the interest that this new edition has aroused.

The audiences, child. Since ‘the revolt’ they have always made references to the war of audiences with ‘El Hormiguero’, not taking them too seriously (especially, because frivolizing about their value is also a form of attack to those who do value them), and This Tuesday was Lalachus the one that referred to the entrance of the new contender. Broncano finished the issue with a reference to one of the most ridiculously viral aspects of suffering from Montoya: “The battle of the decade, interrupted by a pussy in the neck.”

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