almost exceed Netflix in the US

If we are witnessing something in recent months, it is how the stampede of launch, audience peaks, capital premieres and other blows of effect of the platforms of streaming They calm down. The dust sits, frantic ads and blockbusters are increasingly scarce. But the low intensity combat continues.

Netflix Queen, but … and then? We have declared how more or less informal winner of the war of streaming to Netflix: its number of spectators and the rhythm and scope of its premieres goes far beyond those of its competitors, to the point that the company itself is going to Stop communicating your number of subscribers. It is no longer in that war. But those who leave the rear have much to fight. For example, Prime Video has experienced a growth in the last quarter of 2024 that has put him very close to the queen.

Prime video takes the front. This growth in the US market, According to data from the Parrot Analytics consultancyit has made it the second platform in the country, adding 16.7% of the total content requests of consumers. Before that quarter it was at 13.3% and in fourth place, behind Hulu (which in the United States is more powerful than Disney+, although in Europe Hulu and Disney+ are grouped) and Max. Netflix is ​​still in the lead, but by little, With 18.1% (Image of Parrot Analytics). What is this change?

The power of cinema. The Catalog of Prime Video films is very extensive: with more than 25,000 films and more than 2,700 series in the United States, it is the most content platform. The figures in other countries have not been made public, but in many cases (such as the Metro catalog, Amazon property) Rights are shared, and it is true that you just have to wander for a while for prime video to check that the platform fund such as Disney+ or Max exceeds in no problems. In addition, it is the only platform, Next to Filminthat pays systematic attention to both classic and cult and series B cinema, what you taste apart, allows you to multiply your number of titles. This consistent commitment to cinema was strengthened in 2024, when the platform increased its catalog by spectacular 71.7%.

For limited time. This explosive increase in catalog will not always be there (in the United States hundreds of universal films have arrived to Prime Video that will spend next year to Netflix; in Spain, a good part of that catalog background are distributed between Filmin, Prime video and skyshowtime). But for now, it has served to give this push: Parrot estimates that, in the first three quarters of 2024, 36.3% of Prime Video’s revenues were driven by the films.

The movies also matter. In a panorama absolutely dominated by the series, it is comforting to verify that films can also boost the finance of the platforms. It is the reason why, without a doubt, Prime Video is one of the most budget they invest in the production of new feature films, such as’Road House‘,’ Jackpot! ‘ Or, in Spain, ‘Apocalypse z‘: They know that it is a good way to step on the heels of the gigantic Netflix.

Header | Prime video

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