Google already offers synthid to mark content generated by the as such. Now it will help us identify them

When Pope Francis I appeared With a colorful white coat of feathers, many probably believed that this image was real. It was not, but that image, Like Donald Trump’s arrestone thing made clear: that we were increasingly difficult to differentiate the images created by an AI of those that are not. How to solve it?

Water marks. Among the possible solutions, there was a fairly obvious: identifying the images of AI as generated by AI. That is: every time someone asked Chatgpt an image with Studio Ghibli style oa grok any of Bill Gates with a gunthose models of AI should include certain metadata in the imagne file. Basically it would be like “Put a seal” to these images to be able to identify them in case of doubt.

There Synthid enters. There is Several efforts In that sense, and among them is Synthid. This water brand technology was presented in 2023 And a year later They offered as a free tool so that anyone could implement it.

Fight against Deepfakes. As those responsible for the company comment, since its launch in 2023 Synthid has placed water marks in more than 10,000 million images, videos, audio files and texts. This can be identified as generated by AI and thus reduce the possibilities of misinformation and erroneous attribution. In addition, they stand out in Google, the results generated by VI 3, Image 4 and Lyria 2 will continue to have Synthid water marks.

The AI ​​content detector arrives. The company has announced during the Google I/O 2025 event that Synthid Detector launches, a verification portal to help users identify the contents generated by AI. Its operation is simple: it is enough to raise any content (text, image, video, audio), and the Synthid detector will identify whether the entire file or only one part contains synthid.

Preparing for the good and the bad of AI. This type of tool can be especially useful for artists and creators who can thus defend their work as legitimate, but it is above all a useful option that helps us protect ourselves from Deepfakes and misinformation attempts.

But. As we mentioned months ago, Synthid is a promising proposal and with many striking characteristics, but it has a problem: that (for the moment) It is not a universal standard. Here Google must not only use it on its platforms, but to reach a consensus with the rest of large technology so that there is a single open and interoperable system that solves the problem of water brands universally.

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