A pylon hammer. That is what Google seemed yesterday in the opening talk of its Google I/O event. The company left us An avalanche of ads related to advances in their artificial intelligence models and, of course, of the practical applications that these advances will mean. Google’s ambition is clear, and yesterday they took a giant step to become the great winners of the race and AI.
Hello, this is the future. Although some of the novelties will not be available immediately, Google’s speech was clear: this can be the future. One in which we will not touch the mobile so much, but we will constantly talk with him. Gemini’s advance – which now has an “Deep Think” mode of reasoning – is clear, and Google has hit an acceleration to apply it everywhere. And especially in one.
Ai mode vs traditional search engine. It is likely that searching on the Internet has changed forever. What we already saw with Perplexity now arrives much clearer to the Google search engine thanks to its “ai mode” in which the search engine He no longer delivers results, but talks with us. That will leave the traditional search engine more and more, which at the moment remains the one that is selected by default. For the moment.
Advances everywhere. The improvements in PROJECT ASTRA They demonstrated how the AI assistant is already prepared to “infiltrate” in our lives. They have already integrated it with Chrome, but also wins overlaps with Search Live, the mode of operation with which our mobile serves as their eyes, ears and mouth to interact with the world. Advances in image 4 and I see 3 —I Flow– They join others such as real -time translation on Google Meet – which will also reach the connected glasses.
A more practical and useful than ever. But the most relevant message was precisely the one that Google found its product demos. The AI that now seems to be limited to very specific tasks demonstrated in these releases how it could help solve everyday problems. Fix a bike with the wizard, try new clothes virtually, that the AI monitor the price of a product and let you know and buy it (with your previous confirmation) or travel to any country and understand you with other people without speaking their language – a old promise, now closer than ever – were some of those demonstrations. And in all of them, Google’s AI showed unstoppable advance. One that, by the way, will boost its other great product.
Android with super powers. Google’s mobile platform remains a fundamental pillar of these advances, because the AI that is available through models such as Gemini does not act alone: it is a complement, almost a “plugin” for Android, whose inertia and influence are evident in the mobile market.
And its variants, too. Although in many cases the solutions created by Google are used on other platforms (Jules In PCs and laptops, I see/image too) there is an intimate relationship with Android and of course, with its variants. A few days ago Google already made clear its plans to Integrate Gemini in the car, in the clock or on television. All of them make use of Android operating systems, but there is another especially promising.
Glasses. In Xataka we have been able Try the new Google glasses with Gemini And experience, even being limited by based on a prototype, is hopeful for this type of product. The integration of AI functions is something that the Ray-Ban Meta had already pointed out, and it is clear that this market promises to be especially important in the coming years. And again, below Android XR, which can end up becoming a true pillar of Google’s strategy.
Faced with Google’s ambition, Apple’s indifference. Google’s staging yesterday – and Microsoft in its Build conference The day before – demonstrated the ambition of these companies in the field of AI. They have opted everything to this technology and seem especially prepared to get all the juice to this revolution. Meanwhile, Apple does not stop losing trains and giving disappointing news In this segment.
Waiting for wwdc 2025. We can take Apple’s pulse much better in less than a month. On June 9, the opening talk of the WWDC 2025 is celebrated, and it will be then when we know if Apple has something real to show ourselves in the matter of AI or declined even more from the headplay. A priori it does not seem that they can move file soon, and the company’s approach seems to be much more cautious and gradual than that of the competition. Here Apple prefers to wait for their proposals to be much more polished before presenting them, but there is also the other option: that they are really in trouble and this can pass them long -term invoice.
In Xataka | Everything we have seen of Apple Intelligence places Apple far behind in Ia. Even their employees believe it
GIPHY App Key not set. Please check settings