Internet has been filled with Searches results generated by artificial intelligence and of ‘Slop‘. The first is already reducing clicks to halfand points to collapse for the media. The second is something that users will have to live if the platforms do not get more serious to improve the filtering. Among all the tangle of new and ancient actors, an old Google opponent has returned to position itself as an alternative to the current in this era. Forks Duckdukgo.
What are they doing. Duckckgo is an alternative search engine focused on offering the greatest possible privacy to its users, and for this, use, for example, the Bing searches. After 16 years since its foundation, the company has launched a Filter of images generated with AI that frames in its philosophy of the “private, useful and optional” functions.
For the end user, this means being able to see or hide the images generated by the general search of images, something that is already problematic in Google where, for example, we come to see distorted results, even in examples as recognizable as ‘The young woman of the pearl’. The company has already shown that it can be differentiated, with Duck.aian own chatbot that anonymizes conversations and does not use them for training.
How do they. To use this filter, the company is not using an engine driven by artificial intelligence or something similar. Those responsible have detailed the method, and is based on using manual open source block lists that the popular content blocker provides Ublock Origin and the Ublacklist’s Hage AI Blocklist, a browser extension created so that users can manually filter concrete websites of their Google results.
Effectiveness. One of the big problems of the contents generated with AI is that they not only come from repositories that clearly indicate it, such as Midjourney explore, for example. In this sense, from DuckDuckgo They recognize That the filter “will not capture 100% of the results generated by AI”, but “will considerably reduce the amount of images generated that are shown.”
Examples of images generated by AI that do not come out when activating the filter. Some of them is not as obvious as the largest in the first row.
In our case, for example, we have sought “dog jumping” without activating the filter so as not to see. And he has found the image of a dog jumping with a suspicious origin: Freepik. It was an image generated by AI that has stopped appearing when activating the filter. Next to him was more of the same source that he has also leaked.
The challenge. The filtering works well, but the challenge for companies such as Duckduckgo is capital, because Freepik already serves as “generated with AI”. But what happens when a random image that we find in media like this has no label to indicate it? There they have to play methods that use verification system with detailed analysis of the image, which makes the resources required to do so effectively fire.
Beyond images, the difficulty is in the filtering of websites with texts generated by artificial intelligence. Openai, for example, launched A tool to detect plagiarismand then He withdrew it silently. Although according to leaks now they have a tool that operates, They do not throw it.
The problem. Detectors do not just work well, and after reaching accuse students of using and erruniversity professors are suffering the phenomenon: To make undetectable texts, students are resorting to rewriting tools that worsen their quality. Google, a strong defender of the generative AI, has opened Its Synthid water brand technology.
The inconvenience? We continue needing a universal standard that at the moment does not arrive. And even if it arrives, users will not always want to mark their creation as done with ia. For example, the images generated with Google image indicate its nature with the “AI” icon, but erase or cut it is very simple. The snowball does not stop,
The hole. According to the Empty Internet Theory either ‘Dead Internet Theory‘, Much of the content that exists in the network is created by automated bots and algorithms, and with generative intelligence, the thing is going more. In addition, Google’s preview has only been the first step: now it touches Ai mode, which no longer delivers a results, talk.
So, although we win comfort, there will be a huge hole for companies such as Duckckgo, looking for that the basic unit of communication on the Internet is still aliveor that knowledge remain something democratized without Loot all Internet content. As an idea, DuckDuckgo can deepen including filters throughout web navigation: it can be distinguished from browsers with AI with a different approach to Your browser.
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