Each shield of their cars and charges it as an extra

Luxury car manufacturers They mark differences With general manufacturers by Your extreme care For the detail and exclusivity. In the case of Ferrari, one of the most valued elements is The shield that adorns the fins front of their cars, a symbol that goes far beyond being a simple ornament and that represents the artisanal essence and The prestige of the brand.

This shield is the emblem that represents the level of dedication and perfectionism that the brand founded by Enzo Ferrari printed in each of its models, thus justifying the High price of your cars.

Ferrari’s shield, known as “Scudetto”, It’s not just a badge: It is a small work of art that requires a thorough and completely manual process. Therefore, instead of using a plaque or an adhesive as the majority would do, one by one is painted and, of course, it makes the final bill of the car increase a few thousand dollars because It is an extra option that must be added when configuring the car.

Each ‘Scudetto Aerografato’ is unique

The process of Personalization in Ferrari It is so detailed that each car can be configured to the extreme, allowing customers to access an almost endless list of extras. In fact, the Personalization of supercar and luxury cars has become such a lucrative business how to build the car itself.

The scudetti “Scuderia Ferrari” is one of the most emblematic and, although its price varies according to the model and the country, It is usually between 1,000 and 2,000 euros. For example, the collector Shmee150 had In a video On the customization of its Ferrari 296 GTS, which the cost of the shields was 1,325 euros. In a Ferrarista forum, a user published the budget photo of the customization of a Ferrari 458 Italia and the painting of the shields amounted to 1,183 euros.

Touch the image to go to the original message

As Ferrari herself showed in a published video In his X profilethe creation of each shield is A completely handmade process which demands a high degree of precision and patience. Each of the two shields that are placed in the front fins of a Ferrari requires up to eight hours of manual work, which is a total of 16 hours dedicated exclusively to this detail in each car.

Maranello’s brand assured That this work is carried out by artisan experts from the Ferrari Painting Department, who apply several layers of paint and submit each shield to rigorous quality control before the car leaves the factory.

Ferrari could opt for faster and more economic methods, but according to Stefano del Puglia, head of painting in Maranello, this decision does not respond to the lack of mechanized alternatives, but to the intention of making each Ferrari Be truly unique and of Increase the value of each vehicle For its owner.

“The simplest solution would have been to use stickers, covered with a layer of transparent varnish to keep them in place and protect them from the weather. But Ferrari is not known for looking for the easy solution,” he said of the puglia.

According to published The brand of ‘Il Cavallino Rampante’, “is an artisanal approach that is adopted not due to lack of mechanized alternatives; it is a deliberate effort, a part of what makes each Ferrari unique, something that improves the value of each car for its owner.” Somehow, they say from Ferrari, “it is like an autograph of its creator.”

In Xataka | Luxury cars manufacturers already react to US tariff

In Xataka | Ferrari is already noticing “the great transfer of wealth”: millennials and generation Z are already its main clients

Image | Unspash (Jash Kothari)