When choosing a high-end Samsung, the dilemma between betting on the Exynos version or the Qualcomm version has always been clear. In fact, until just a generation ago Samsung reserved its chips Exynos for the “non-Ultra” models, and provided its flagship with Snapdragon Elite on duty.
Its chip division has been in crisis for almost a yearbut the latest leaks point to the comeback being close. Meanwhile, the company has a plan to revitalize the income of this business area: bet on the automotive industry.
bmw. According to Korean sourcesBMW has chosen the Samsung Exynos Auto V720 to give life to a very important vehicle for the German brand: the next iX3. It will be the first electric car to use this platform.
One of the current wars in the automotive sector is precisely to lead in infotainment systems, and there the processor plays a fundamental role.
The Exynos Auto V720. This processor will be manufactured in a five nanometer process, and its announcement will be imminent according to the source. It is not the first time that BMW has opted for the Korean company, since flagship vehicles such as those of the Series 7 of the company have been betting on platforms such as the Exynos Auto V920 since 2023.
Why is it important. Samsung’s Samsung LSI (Large Scale Integration) division is responsible for the design and development of chips and solutions for semiconductors. It is not only responsible for manufacturing Exynos processors, but also ISOCELL image sensors or the 5G modems themselves.
Without a detailed shock plan, the data on the table tells us of estimated losses of 1 trillion won in 2024, a result that was partly due to the inability to integrate the processor Exynos 2500 in the Galaxy S25 series.
Beyond smartphones, a crucial division for Samsung, fully entering the automotive world is an important step to clean up its accounts. In fact, Samsung’s move goes beyond simply supplying the Exynos Auto. Recently, Harman (Samsung subsidiary) agreed to purchase ZF Friedrichshafen’s ADAS unit to reinforce its presence in advanced assistance systems (cameras, radars, critical computing, etc.).
Interior of the BMW 7 Series
The software war. The current war in the automotive world is not about the engine, It’s in the software and the screens. It’s getting to that pointthat manufacturers such as Volkswagen have come to declare that “they are not phones, they are cars”, as an argument to reintroduce the haptic buttons that their customers missed so much.
The European Union itself has had to take action on the matter, and the new Euro NCAP will be valued very positively the return of physical buttons. Despite this, screens are here to stay.
Image | bmw
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