When a few weeks ago We talked about the initial success of ‘The K-Pop Warriors’ We already pointed to how its original support was transcending, the movie released directly on Netflix. However, the days have passed and we can talk about phenomenon with all the letters: ‘The K-Pop warriors’ is not only one of the successes of the year in Netflix, but one that has entered land that Netflix possibly did not weigh in its first calculations: cinema and music.
K-POP Cantajuegos. The film, which tells the clash between the K-Pop Hent/X band (actually, incognito demon jackets) and a rival boyband, the Saja Boys (five infernal creatures with Machiavellians intentions), has had a fleet Cante, a vitaminated karaoke format that is living in great acceptance thanks to premieres like ‘Wicked!’ Well, although there are no official figures because Netflix does not give collection data, Comscore talks about weekend figures around 17-18 million dollars in 1.7000 rooms.
The experiment has gone so well that Netflix has released this Sing-Along version this week on the platform, titled in Spain ‘Sing with the K-pop warriors‘.
Return to cinemas. With this limited but very noticeable success, Netflix returns to the rooms in style. It has had to dodge the refusal of AMC Theatres, the main American room chain, which does not project films that can be seen in streamingbut the following chains in importance (Regal, Cinemark and Alamo Drafthouse) have projected it without rechistar. Although Netflix seemed to have resigned from the signs of his successesleaving behind the times in which he tried to conquer the Hollywood awards And see them at the box office with the successes of the industry, this little caramel has not come bad for the platform or for the rooms themselves, which are not having a summer especially lucid.
Record success. But cinema and streaming are communicating vessels that share successes, trends and stars. More strange and worthy of celebration is the impact of ‘The K-Pop Warriors’ on the lists of record successes, although on the other hand it has a very clear explanation: the resultona and infectious soundtrack of the film is composed and played by musicians of Theblacklabel (like Ejae, which gives life to one of the protagonists, but has co-composed a good part of the soundtrack), seal of the experienced producer of the genus. Park.
Revolution on lists. As Producer Ian Eisendrath for Billboardthe secret has been in “Bring people from the pop world to write for the film, instead of people from the world of cinema who write in the style of K-Pop.” Result: milestones such as the “false” Saja Boys and Hent/X groups becoming the most listened to K-Pop bands in Spotify history in the United States, exceeding monsters like BTS or Blackpin. Or the landing of no less than Four songs on the top 10 of the best -selling albumsfirst time in the story that happens with a soundtrack.
To get an idea of the size of success, the last time a movie did something comparable, with three songs in the top simultaneously, it was with ‘Saturday night fever’ in 1978.
The secret of his success. The film, despite the exclusive premiere on the platform, is produced by Sony Pictures Entertainment, one of the most interesting animation film factories of the moment: His style manages to distance from mainstream Pixar or Disney Absolute With equally affordable approaches for all audiences, but also attractive to adult spectators thanks to sophisticated aesthetics and good doses of irony, as already seen in franchises such as ‘Rain of meatballs’, ‘Hotel Transylvania’ or, above all, the movies of the movies of the Spider-Man Spider-Verso.
This formula has been applied with the same expertise in this ‘The K-Pop Warriors’ that is not only captivating a children’s audiencebut also sweeps between a more youthful fandom, the one who generates fanfics or discuss your favorite films on social networks.
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