It is not a completely new trend in fashion, but it has made the classic assimilation route by the industry: it is born on the street, visit the most luxurious catwalks in the world … and return to stores, already like perfectly assimilated label For the fashion industry. He Blokecore He has put in vogue football teams and combines sports nostalgia, shoes Vintage and FIFE claim. It is what makes it perfectly common and without plot justification to see one of the protagonists of a fashion series, ‘Hacks’, with a football shirt. And so normal.
Uncles things. The term “Bloke” to which the BlokecoreIn fact, it is English slang, especially focused in England, land of the Hooligans par excellence, to communicate between kids from the seventies, and is translated by “uncle”, “colleague” or, of course, “bro”. Applied to fashion? He Blokecore It is an aesthetic for boys (although obviously, it has its female version, which is sometimes called Blokette) Without complications and workers’ extraction: comfortable and accessible clothes, such as football teams, which among other things, injected an identity into the sometimes sacred group (what is more important than loyalty to the local team).
Key garments. These are the elements that should not be missing in aesthetics Blokecore and Blokette:
- Retro Sneakers: Adidas Samba, Gazelle …
- Oversize football shirt: preferably vintage.
- Sports pants
- Windward jackets
Fashion as a reaction. The Blokecore is one of the many fashions born in social networks (in this case, around 2021) as a statement of style and acitiud, and as a reaction to the disconnection that the catwalks had of common fashion. That is why he drinks both utilitarian garments (jackets whose function is to protect from the cold, comfortable shoes, shirts that in addition to comfort are a declaration of intentions …) and of the Streetwear. Then, the natural trends of fashion did the rest: for example, the Blokecore It extended through Europe when the fans of the teams traveled throughout the continent To encourage your teams.
Miscegenation times The presence on the street caused the Blokecore will assimilate elements of other urban fashion currents and Street Wear. For example, the Blokecore He was very influenced by hip hop and skate, and in the last decade we are wearing a soccer shirt, he is no longer at odds with craypiece or skater vans. The next step? The connection with haute couture.
Like a saint two guns. Soon, the great fashion brands They reached collaboration agreements with sports brands that manufactured soccer shirts. Thus marks such as Adidas or Nike have crossed with others of the catwalks, like Gucci, Balenciaga or Prada. These last names were everything that Influencers They needed so that we began to see them Walk with football t -shirts oversize. Comfort gave way luxury and posture.
@_rodrigoronado Armando outfits with football t -shirts ⚽️👕 #blokecore #outfit #outfitideas #fashion #FashiTikTok #style
The ingredient that was missing: nostalgia. Evocating past times is the order of the day, especially for luxury brands that value, above all, the sense of belonging in the tribes and in the large waves of fashions prior to current microtende, which last half a week. Nostalgia Not only is a commercial resourcebut also an response to fashion globalization, and “authenticity” of Blokecore It gives a street loan that does not buy money.
Experts in the field like Alejandro Mendo They have analyzed the deep impact of nostalgia In the fashion of soccer shirts, both in the designs and in the conception of the garments. Another proof that the shirts are already something that goes out of sport: the presentations of the equipment They no longer use athletes who will wear thembut to fans, to ordinary people. Much of this guilt is in puiblicititarian launches and campaigns that those who were kids in the nineties Now remember with lovelike the Total 90 Nike that fallen the two Ronaldos. The claim of a He was legendary football marketing It makes the rest in memory and nostalgia.
Fetishization of football. Behind this phenomenon there is a transformation of garments into something that has lost its primal utility of “to play football.” Brands like Kappa have done a lot for it thanks to a series of historical milestones: for example, in 1979, Kappa became the first technical sponsor of Juventus FC, being being The first time the brand logo appeared on the shirts of an Italian team. They have presented advances as new fabrics (the kombat shirt) that have been used in sports, but at the same time they have turned football into Fashion icon When Britpop’s stars like Oasis began to wear these types of garments.
Another Kappa milestone: the Collaboration with Venezia FC: together they developed t -shirts that Honor History and Venetian culturemoving away from generic designs, which allowed winks to the typical Gondoleros or the architect Carlo Scarpa. They became pieces coveted by collectors and design fans, going far beyond the strictly football sector. This collaboration showed that a football shirt can be both a symbol of belonging and a style statement.
Not only uncles. The fact that K-pop female stars either Celebrities As Amaia Salamanca, Georgina Rodríguez, Kim Kardashian or Chiara Ferragni have adopted this style leads to a resignification that moves her away from strictly male and footballing environments, although some of the latter remains. Football implies emotional link with colors and logos, which gives a very welcome extra for brands. The Social networks focused on fashion They do the rest.
GIPHY App Key not set. Please check settings